Funding Methods for startups and social enterprises Beyond traditional approaches

1. Beyond Traditional
Funding
A guide by Sarra Messaoudi for Tunisian
Youth

2. Business Graduate
Peacebuilding Coach
SUSI Alumna at Bard college New York
Youth Advisory Council Member at
United States Institute of Peace
1,5 yo in youth led startup
A firm believer in “No Guts , No Story”

3. 1. Intro
Approaches
➔ Incubation & Acceleration
Programs
➔ Grants
➔ Conventions
➔ Technical/business Cofounder
➔ Revenue Based
➔ New Flexible Models of VC

4. Incubation & Acceleration Programs
➢ Incubators are For Early stages startup (idea stage) ;
they offer guidance, mentorship, and assistance . They
do not ask for equity in return but offer little to none
capital.
➢ Accelerators (MVP stage , first clients) invest capital
for a percentage of equity. In Tunisia, they offer
accelerated corporate mentorship, network and
investment.

5. Grants
Free Cash :D
Make research , there are plenty opportunities !
1. Especially from organizations such as GIZ and
World Bank (startups that have
social,cultural,and environmental impact)
2. Many stakeholders call for projects proposals ,
cité de culture, European Union and embassies..
Follow the right people on Social Media

6. Conventions
Participatory Base
They will give you back a percentage of the fees you spent on an export activity (Typically 50%).
Fees can be related to traveling costs, marketing,opening an office abroad,rent..
★ Contribute to the growth of exports through the diversification of export markets.
So If you are aiming to expand your Tunisian product abroad , this is perfect for you.

7. Business/Technical Cofounder
Technical cofounder : Helping tech oriented startups
develop their product from zero by providing a virtual team
of engineers, assistance in business sales, and connections
to investors in exchange of capital.
Business cofounder: Business Growth and market
entry strategy.
Build your idea from scratch ;)

8. Revenues based
Pay back at later stage !
Pay back money through future revenues.
capital through flexible business loans and NO EQUITY in exchange!
You agree with investors on the terms of how paying back will
happen (x1.3,x2, x3)

9. ➔ The negotiation dynamic have changed
lately.
➔ Terms are being redefined .
➔ New models are even expanding
internationally.
➔ Don’t stop at the first investment you find,
search for alternatives, follow international
startups and the new terms emerging,
negotiate and suggest your proposition !
➔ Agreements become flexible and investors
are being more understanding , supporting
and empathetic.
Keep in Mind
Have a financial officer
or team members
looking into these
details , prepare
documentation and ask
people from the field .
Always be backed with
examples and
arguments..
The rise of new
models

10. Last Thoughts
You should start before!

11. Good luck!
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