This pdf file contains key steps to maintain a PPC campaign. It is presented by http://www.ppcadsmanagement.com/

1. Keys to PPC Success
by www.ppcadsmanagement.com

2. Pay-Per-Click
Management
Are you trying to get leads for your
business?
If your answer is positive. Then you
should invest in PPC campaign.
PPC stands for Pay-Per-Click. As the
name suggest is an online form of
advertisement, where the
advertisers needs to pay only when
their ad is clicked. This is an
effective mode of generating large
amount of traffic to your website.
The key objective behind this
campaign is to convert your potential
customers into consumers.

3. For maintaining a successful ad campaign you
may follow the key steps mentioned in the
upcoming slides.

4. Keyword Research
If you stepped into PPC
campaign. The first
thing you should look
after is the keyword.
Proper keyword analysis
is essential for making
the base of your
campaign strong and
effective. Try to think
from a user point of
view that what can be
your targeted keywords.

5. Discover your
Potential Customers
Identify your potential
customers. Make a
proper research study
on your audience. Ask
them where they have
came to know about
your organization.

6. Keyword Bidding
Once you are over
with your keyword
selection process,
now it's time to
concentrate on
keyword bidding. To
generate some clicks,
it is recommended to
bid high initially so
that your ad gets
displayed in the
search result.

7. Ad Groups
Don't jumble up your
ad group with all
your keywords. Split
up your keywords on
basis of your themes
and place them
under relevant
groups. To become
more specific, try to
create short and
effective ad groups
with targeted
keywords.

8. Write a Compelling Ad
Copy
You need to write a
relevant ad copy so that
it delivers the right
message to your
potential customers.
Effective ad copy
results in an increase of
quality clicks rather
than quantity.

9. Landing Pages
It is considered to be the
ultimate destination of
your audience. You need to
optimize this page
properly. Any single
mistake can drive away
audience from your page.
Try to make it clean,
simple and elegant. It
should be designed in such
a specific manner that it
gains the trust of your
audience.

10. Call to Action
No one can deny the
importance of call to
action in PPC ad
campaign. Make
proper utilization of
this CTA to reveal the
urgency of your ad. It
convinces the
consumers to take
immediate action
when they enter into
your website.

11. Monitor your Campaign
After launching an
ad campaign it is
necessary to keep a
track on each and
every metric of a
campaign. Constant
monitoring will
surely leads you
towards success.
If you want immediate results then its better to go for
PPC AdWords campaign management. You may follow
the steps mentioned above to convert traffic into
sales.

12. PPC Ads Management
Y8, Block - EP
Sector V, Salt Lake
Kolkata - 700091
INDIA
Ph: +91-33-40200838
email :info@ppcadsmanagement.com