quiz app in the 'game' space for a mobile app

2. WHAT IS KWizME
PAID MODEL
CONCEPT: a series of quiz tournaments
DESIGN: mirrors pre-internet quiz game in popularity and longevity,
updated with 7 fused mediums
CONTENT: mirrors YouTube video ‘viral’ interest worldwide, made
inter-active – a licensed defendable market space
To MARKET: KWizMe tournaments offer a ‘loss leader’ $US cash prize
pool per quiz tournament

3. What stage is KWizMe at?
 Edition 1 beta tested on Google Play and Apple iOS-DONE
 55mins pr Tourn Quiz-DONE
 re-launch- 6-8wks-TO DO
 25 existing tournaments 6months material-MADE/DONE
 SKIN IN THEGAME $340,000 worth of share value
 Seeking: $170,000US
 88% Marketing campaign-12% Final Build Out
 See full breakdown: use of funds,traunch timelines, funds spent

4. How Does KWizMe make money
 User choose one of two ENTRY FEE quiz tiers
 Tier One: $.99-Tier Two: $2.99
 Four in game monetization packages SHOWCASED in easy to follow video and color
coded
 In game monetization: ‘defendable’ seamless monetization-lead directly to higher
quiz scores, leads to cash prize pool loss leader.
∆ Two Leaderboard postings on KWizMe home page:Tier One and Tier Two
 Tier One: banner adverts that do not interrupt quiz game play
MRVPU per Tournament: $30.37Cnd in game monetization
 Maximum Lifetime Residual Value Per User (MLRVPU) = $30.37 X 24 Tournaments
 =$728.88CND (based on EXISTING content)

5. Competitive Advantage
HISTORICAL REFERENCE: successful pre internet games, once transferred &
updated to a mobile market enjoy high probability of user embracement. KWizME
extracts Jeopardy quiz programe design.
LOCALIZED emotional content highlights game changers, against all odd stories,
unsung heroes, universal themes, hitting an emotional nerve thru humor and
satire.
-H
CONTENT: mirros YouTube worlde video interest- same embedded KWizMe videos
viewed by 3.5billion YouTube worldwide video viral eyeballs*
SCRAPER: our invented software allows us to reach YouTube video chatter at rate
of 15,000 per day, same embedded vids in KWizMe
TO MARKET: $US CASH prize pool is a magnetizing transformative paradigm shift*
LICENSED Video partners: hundreds includes BBC library, 60mins, Charlie Rose,
cartoons, images, animators
NO DEBT plus breaking even/making money requires low % of users-see slide 9

6. Competitive Advantage cont’d
KWizMe ‘FIRST IN’ market vacuum-raising present quizzes from adolescence to adulthood*
INSTANTLY SCALABLE: videos easily SUBTITLED to local geography*
LOCATION BASED: formatted to attract LOCAL partners in large mobile markets*
ADVERT APPEAL: ‘brand’ content placement-content highlights hundreds of international ‘brand’
corps and offer geographically specific placement*
DESIGN: allows minimum 6 months LEAD TIME vs copycats thru permission to use material*
RISK REDUCTION: designed for Series A incremental cash infusions-see cash TRAUNCH
timelines.(cash infusion staged and gauged by user response)
5 PRONGED MARKETING CAMPAIGN: see our detailed breakdowns*
*all features NOT presently in this niche game space

7. DEFENDABLE AUDIENCE
-Buzzfeed claims quizzes are the #1 downloaded content on mobile
-KWizMe offers ‘power purchasers’ immediate challenge and reward experience
- KWizME aligns to ‘power purchasers’ who spend money and know what they want –KWizMe responds
synergistically with prize pool cash
-KWizMe targets YouTube humour alongside the passionate eyes, sophisticates who
recognize enduring valued content
-thought provoking quiz challenges = time well spent, ‘EDUTAINMENT’
-a worldwide ‘crowd’ responding to KWizMe’s emotional charged content.

8. WHO IS OUR COMPETITION
Kwizup reached 1million users in 8 days, (faster than PayPal, twitter took 13months, Instagram
took 2.5months) Design feature: family feud model. Content: all things Trivia
-Launched without a revenue model in place, to date 45m subscribers, yr 1 raised 3 Series
totalling 27m in the first 12 months from launch
Trivia Crack – originally launched in Spanish only launched 2013, now in 19 countries, with
translations. They receive 100,000 trivia product suggestions per day
-180m downloads. Design feature: family feud model. Content: all things Trivia
-What is the family feud model? Assembling your trivia wits against another user
What is the Jeopardy model? Users vie for house cash prize pool.

9. BREAKEVEN on seed & series A: $510,000
 100,000 total users
 Tier one: Entry fee net- $0.83 X 95% = 95,000 = $78,850-INELIGIBLE prize pool
 Tier two: Entry fee net- $2.09 X 5,000 = $10,450 (4%)-cash prize pool ELIGIBLE
 Tier two: in game monetizations @55% MRVPU = $16.70 =$83,500
 = $172,800 divided by $510,000 = 3 PLAYED TOURNAMENTS
 50,000 total users = 6 played tournaments
 25,000 total users = 9 played tournaments
 12,500 total users = 12 played tournaments
 6,250 total users = 15 played tournaments
 3,135 total users = 18 played tournaments
 1,562 total users = 21 played tournaments
 NOTE: existing content = 24 tournaments plus one FREE sampler

10. Summary yr 1 tourn 1-52
 TOTAL GrossNet month 1-12: $18,103,725
 TOTAL NET: $8,996,039 – costs/tax
 Summaries 52 total tournaments year 1:
 Total Users: 9,896,897: av increase over 52 quiz
tournaments = 3% pr quiz tourn
 Tier One as a % of total users: 9,287,425 -93.84%
 Tier Two as a % of total users: 609.477 -6.15%
 Tier Two ARVPU tourn 1-52: 59.56% = $18.09
 Tier One: Gross Net $’s: $7,708,557
 Tier One entry fee % of total: 37.6%
 Tier One Advert banners Net: $3,243,313
 Tier One adverts % of total: 15.8%(based on 50%
subscribed)

11. Summary-cont’d
 Tier Two: Gross Net $’s: $9,525,824 (entry fee + in game monetizations)
 Tier Two % of total: 46.5%
 $8,996,039 –seed/series A $510,000 = $8,486,039 – first $750,000 taxed at 14%
 = $105,000tax = $640,000Net balance of $7,736,039 tax @ 37.5% = $2,901,015
 = $4,835,024 + $640,000 + 510,000 = $5,985,024
 *NOTE does not factor in depreciation &incidental ongoing write offs

 *NOTE: Does not factor in ability to run two tourn per wk and eventually one per
day.

 av banner space secured 46%-month 4-12- CPM rates below todays market rates
 Does not factor China, Japan, Korea
 *see tourn by tourn weekly financials

12. Team: Core competencies
 Sarji Mattu :hybrid Rev generation model/creative content
Marketing research, scraper invention see full resume
 Vince O’Gorman : VOG App Developer INC & Team,
Marketing Campaigns – see full resume
 Dylan Padilla: embed, software/animation
 Krishna Mattu: license negotiations –see full resume
 Alchemy Studios: Jeff Muller
 *detailed resumes on request

13. EX SUMMARY
KWizMe is a set of quiz tournaments using 7 different mediums.
KWizMe recognizes and addresses a ‘first in, first ever ’ DESIGN, CONTENT and to MARKET build
out features not done before transforming this quiz game space.
DESIGN: App responds to a worldwide cultural intelligence shift thru video and image driven
quizzes, instantly scalable. In game monetization is transparent towards prize pool cash.
CONTENT: App embeds YouTube ‘viral’ penetration highlighting popular culture, mirroring that
interest while generating an inter-active user challenge experience
TO MARKET: HYBRID Jeopardy model: users vie for House prize cash. KWizMe’s $US CASH PRIZE
POOL pr tournament offering is a magnetizing loss leader advert tool creating a game space
paradigm shift!
HISTORICAL REFERENCE: most popular USA TV program from 1959-1964-a quiz show with CASH
prize, followed thereafter by Jeopardy, another quiz show.
CONCLUSION: An original hybrid app not done before. Let us talk to you in explicit detail
about ‘risk mitigation’.

14. APPENDIX
 Jake Larsen presents ‘Hacking YouTube advertising’ at Traffic and Conversations Summit
 (Also: videopower.org/products/youtube-advertising-lp-pp/)
 Exit Strategies for Angel Investors – presented to the Northwest Energy Angels in Seattle
 How Youtube advertising works w Jake Larsen
 Why Marketing in the Game Space is necessary
 Use of Funds
 12 of the Best Marketing and Advertising Campaigns of All Time
 Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)
 Hub Spots Essential Step by Step Guide to Internet Marketing
 Hub spot - Demo Video (12min)
 How to Become Authority Blogger eBook
 STREAMING WEBINAR WORKSHOP Free Podcast Course
 Top 100 Search Keywords
 Funds Spent
 COMPETITION FEATURES
 KwizMe Media Kit
 KwizMe Financial Projections 2016,2017,2018
 KwizMe Marketing Plan