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Everywhere Sport
Sport without boundaries

Real Time Social Sport

We know sportsmen have specific needs.
We make innovative software for supporting them,
everywhere, every day

Fabrizio Mulas, CEO
fabrizio@everywheresport.com
Needs
Sportsmen have specific needs…

… beginners need help and advices
… amateurs need workout tools and support
… advanced need professional tools and trainer supervision
Business Idea
Market place of sport professionals
1) Use our Apps

2) Request a workout plan

3) The coach creates the plan

SEAMLESS
EXPERIENCE

5) Now the virtual coach
will train you!

4) He uploads the plan on your App
Business Idea - Demo
Follow the Virtual Personal Trainer
Innovations
University Spin-off, 4 years R&D in Human Computer Interaction

Business model innovation

Digitalization of
trainers/clients relationship

Lower costs

Unexplored potential market
Products Overview
Everywhere Run!
Challenge yourself

Everywhere Race!
Sport without boundaries

Everywhere Trainers!
Where coaches meet sportsmen

Product already on the Play Store
(70.000 downloads, >5.000 workouts/month)
iOS version in development

Beta already on the Play Store

(8.000 downloads)
iOS version in development

Prototype not online
In development
Competitive Advantages
Other
Social Features

Offline Challenges

Real Time Challenges

Virtual Events

Challenge yourself

Remote Personal Trainer

Live Tracking
Competitive Advantages
We differentiate for the real time virtual races and for the remote personal trainer

There is not a fitness/sport professionals market place

Competitors offer only standard training plans

There is not a structured and fully digitalized offer
Market Opportunity

29%
of people

500 million
People

who download apps have downloaded a health app

worldwide will be using mobile health apps by 2015

Global revenue for mobile healthcare apps: 17 Billion $
Financial Projections & Business Model
Estimation based on 300.000 registered users in 4 years

€

Million

Income

Expenditures

We sell:
• Standard training plans
(not personalized):
9€

€ 1,60
€ 1,40
€ 1,20
€ 1,00
€ 0,80
€ 0,60
€ 0,40
€ 0,20
€ 0,00

• Premium training plans
(customized by
professional trainers): 30 €
our fee is 20%
1

2

3

Years

(3 to 5)% buy some services/add-ons

0.05%

of 500M mobile health
app users
Planning
Direct and indirect Marketing Strategy
Bloggers, Forums, Social Network
Digital advertising tests (on different channels)
Advertising campaigns and continuous metrics calculation

Fund needed

Milestones

250.000 €

3 months for selling standard training plans
5 months for selling premium training plans

Partnership
Team

Fabrizio Mulas
Engineer, PhD
CEO

Salvatore Carta
CEO of Xorovo
CTO of Applix
Lead Mentor
Scientific
Responsible

Luisella Piredda
Psicologa
Psicoterapeuta
Product
Development

Research group
(Everywhere Sport is a university spinoff)

1 Post doc
1 PhD
2 Fellows

Stefano Amico
Engineer
Business
Developer

Paolo Pilloni
PhD
Main Developer

Execution
1 Developer
1 UX Designer
1 Social manager
1 Blogger
Everywhere Sport
Sport without boundaries

Real time social sport as never before

Innovative software for every day sport

Fabrizio Mulas, CEO
fabrizio@everywheresport.com

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Presentazione di Everywhere Sport - Sistema Startup 2013

  • 1. Everywhere Sport Sport without boundaries Real Time Social Sport We know sportsmen have specific needs. We make innovative software for supporting them, everywhere, every day Fabrizio Mulas, CEO fabrizio@everywheresport.com
  • 2. Needs Sportsmen have specific needs… … beginners need help and advices … amateurs need workout tools and support … advanced need professional tools and trainer supervision
  • 3. Business Idea Market place of sport professionals 1) Use our Apps 2) Request a workout plan 3) The coach creates the plan SEAMLESS EXPERIENCE 5) Now the virtual coach will train you! 4) He uploads the plan on your App
  • 4. Business Idea - Demo Follow the Virtual Personal Trainer
  • 5. Innovations University Spin-off, 4 years R&D in Human Computer Interaction Business model innovation Digitalization of trainers/clients relationship Lower costs Unexplored potential market
  • 6. Products Overview Everywhere Run! Challenge yourself Everywhere Race! Sport without boundaries Everywhere Trainers! Where coaches meet sportsmen Product already on the Play Store (70.000 downloads, >5.000 workouts/month) iOS version in development Beta already on the Play Store (8.000 downloads) iOS version in development Prototype not online In development
  • 7. Competitive Advantages Other Social Features Offline Challenges Real Time Challenges Virtual Events Challenge yourself Remote Personal Trainer Live Tracking
  • 8. Competitive Advantages We differentiate for the real time virtual races and for the remote personal trainer There is not a fitness/sport professionals market place Competitors offer only standard training plans There is not a structured and fully digitalized offer
  • 9. Market Opportunity 29% of people 500 million People who download apps have downloaded a health app worldwide will be using mobile health apps by 2015 Global revenue for mobile healthcare apps: 17 Billion $
  • 10. Financial Projections & Business Model Estimation based on 300.000 registered users in 4 years € Million Income Expenditures We sell: • Standard training plans (not personalized): 9€ € 1,60 € 1,40 € 1,20 € 1,00 € 0,80 € 0,60 € 0,40 € 0,20 € 0,00 • Premium training plans (customized by professional trainers): 30 € our fee is 20% 1 2 3 Years (3 to 5)% buy some services/add-ons 0.05% of 500M mobile health app users
  • 11. Planning Direct and indirect Marketing Strategy Bloggers, Forums, Social Network Digital advertising tests (on different channels) Advertising campaigns and continuous metrics calculation Fund needed Milestones 250.000 € 3 months for selling standard training plans 5 months for selling premium training plans Partnership
  • 12. Team Fabrizio Mulas Engineer, PhD CEO Salvatore Carta CEO of Xorovo CTO of Applix Lead Mentor Scientific Responsible Luisella Piredda Psicologa Psicoterapeuta Product Development Research group (Everywhere Sport is a university spinoff) 1 Post doc 1 PhD 2 Fellows Stefano Amico Engineer Business Developer Paolo Pilloni PhD Main Developer Execution 1 Developer 1 UX Designer 1 Social manager 1 Blogger
  • 13. Everywhere Sport Sport without boundaries Real time social sport as never before Innovative software for every day sport Fabrizio Mulas, CEO fabrizio@everywheresport.com