1. In what ways does your media
product use, develop or
challenge forms and conventions
of real media products?
2. Key conventions of a music video;
• Lip syncing
• Editing to the speed of the music
• Mise-en-scene – Clothing
- Hair / Make up
• Emotion
• Dancing
• Appropriate scenery
• Controversy
3. Key conventions we used for our genre
• Lip syncing
• Emotion
• Use of death/ Controversy
• Mise-en-scene
• Wind blowing through females hair
• Editing to the speed of the music
• Nature landscapes
• Changing focus
• Storyline
• Artists Name and Song at beginning and end of the video
• Close up shots of face
4. Lip syncing
• We used various different shots of our female character lip syncing, this is
because of the fast editing of the video we didn’t want the shots to be
identical and it would then become boring. Using lots of clips of lip syncing
also meant our video would look to a higher standard as it will display our
editing techniques. By using more clips of lip syncing it displayed that we
could line the music with the footage to make the lip syncing in time.
Below are different images of me lip syncing;
5. Lip syncing Continued
• Moreover, by constantly using lip syncing it would keep going back to the
females face and was displaying her emotion.
Below is an image of me lip syncing compared to Rihanna lip syncing in
‘California King Bed’
6. Lip Syncing Continued
• We also used lip syncing efficiently to separate our video, this is because
the video was set out like a story, meaning the lip syncing could split it up
and make it look like a real music video.
• Below is an image of editing the graveyard section when we split up the
footage to place in lip syncing
7. Emotion
• Emotion is displayed throughout our music video. The sense of loneliness
and the girl being secluded, in a surreal environment. The girl always
seems to be alone within the shot and by being in a forest or a field it
makes it appear she is the only girl in the world, and she has lost a lot in
her world for it to be empty. Below are images of our video compared to
Demi Lovato’s ‘Sky Scraper’
8. Emotion Continued
• Our Video displays love, this is because the male character and the female
character are displayed as a couple, this links well with our song, as we se
the story of our video to the boy dying. We interpreted the lyrics as the
girls world breaking and her becoming lost and alone. This is why our
video was of her heart breaking when her boyfriend died, this is why we
showed their love in the video.
•
9. Emotion Continued
• Emotion can be displayed strongly through the look on the persons face. We
tried to make the female character look upset a lot of the time and try not to
smile or laugh whilst filming the lip syncing and surreal sections.
Our music video; Avril Lavigne ‘Wish You Were Here’;
10. Controversy with the Use of Death
• The use of death in our music video is a type of controversy. This is
because we show the female as not being able to cope without the male
character. Because she is weak and vulnerable we portray her in isolated
areas to display how she is secluded.
• This causes a controversy because it appears to the audience that the
female is unable to live without her boyfriend, which may send the
message that ‘females are nothing without a male’ this can upset
feminists who believe women are strong and independent.
11. Controversy with the use of death
• Our video is similar to Katy Perry’s the one that got away when it comes to the
use of death, this is because it is a video of an old lady (Katy Perry) mourning
over the death of her old boyfriend and years after the event still remembers
their life together. Below are images of the music video compared to ours
• Our video remembering Katy Perry Remembering
12. Mise-en-scene
• We planned our mise-en-scene for our music video as we wanted
everything to match the song, and the story to our video. When it came to
the female character we wanted to go for a natural look, this is because
we didn’t want any excessive make up up or vibrant clothes to take
attention away from the message of the video and the emotion of the girls
face.
• We wanted the girl to wear dresses and appear ‘girly’ in a sense, this is
because we wanted her to appear vulnerable. The white lace dress, was to
symbolise her innocence, this is because of the colour white being the
colour of purity.
14. Mise-en-scene continued
• We wanted to use props as part of our mise-en-scene, one of our major
props which we tried to ensure the female would wear was her heart
shaped necklace. This is because it had an affect to the video which linked
with the song, as it was a heart and matched the emotion love.
• The make up of the female was also natural, as we wanted to display her
as pure and innocent, if she had a large amount of make up on it would of
taken this effect away as the natural make up made her skin look pure. By
using small amounts of eye make up as well it made her eyes stand out,
which is where a lot of her emotion came from.
15. Mise-en-scene
• Our music video compared to others;
Necklace prop in Guitar prop in
music Taylor Swifts
video video
Natural Make up in our video and Ellie Goulding’s ‘Your song’
16. Wind through the females hair
• We wanted to display the females hair through a lot of our video, we
wanted it to blow slightly in the wind, we felt then it would blow away
from her face, expressing her emotion.
• Below is an image of our music video compared to Demi Lovato Skyscraper
17. Editing to the Speed of the Music
• Throughout our music video we edited to the speed of the music, we felt
that this would make the video match the song more.
• Our editing was usually quite fast, this is because although we had chosen
a sad song, the background music to it wasn’t exactly slow, which is why
we had to edit the footage so it was fast in order to match the music.
• Even though our editing had to be faster than what we expected it to be,
we still managed to stick to our original storyline, however we needed to
make sure we had enough footage for the whole song.
• This meant that the emotion was still displayed throughout the song, and
we never lost the effect which we were going for
18. Editing to the speed continued
• By editing to the speed of the music it helped the video to flow better with
the song.
• At the end of our music video in the montage section we used shorter
clips edited together quickly, I think this helped it, as it displayed it better
as a montage section different to the rest of the song. Each shot lasted 2
seconds in the montage section to match the song better
19. Nature Landscapes
• We included nature scenery within our music video as we believe it can be
used as a sense of purity and also it shows the girl within a secluded area.
As our song was calm, we thought we should also place her in a calm and
lonely area, with the only movement being the movement of the leaves
and grass in the wind.
• We had always wanted our music video to be like this from looking at
previous videos, such as Ellie Goulding ‘Your song’ and Rhianna where she
sits in secluded areas in a few of her songs. In ‘California King Bed’ and ‘Te
Amo’ she walks through fields and grass alone, also in ‘Russian Roulette’
she sits in a cell like room, to portray how she is trapped.
• We wanted to do this but with the outside environment, we wanted to
show how in such a large space one person can be so lonely and alone.
20. Natural Landscapes Continued
• Our video does seem very similar to that of one which we found on
youtube by Gabrielle Aplin. She uses various nature and landscape shots
within her music video which we think are quite similar to ours, these are
shown below;
21. Changing the Focus
• We wanted to experiment with the changing of focus as the HD camera
gave us this opportunity. As a lot of our inspiration had originated from
Ellie Goulding ‘Your Song’ we wanted to try and recreate some of her
shots in a sense.
• As a group we felt that the change of the focus could take some boring
and ordinary shots and make them more exciting. We felt that by doing
this they would be more eye catching and prove to be better in the video.
• We felt that the changing the focus was used in different music videos and
it would help to benefit our video.
22. Changing the Focus continued
• Below are some images of our music video compared to Ellie Goulding’s
‘Your Song’
Our video;
Ellie Goulding;
23. Storyline
• When planning our music video we always wanted it to have a storyline,
this is because we believe it would have been easier to understand and for
the audience to relate to the song.
• Our storyline started with the female being alone, near the end of the
video when it becomes apparent the boyfriend has died it then goes back
to the females memories which are shown in the montage.
• We wanted to use this storyline as it would make the video more
interesting to watch and would make the audience want to continue to
watch the video.
24. Storyline Continued
• Many music videos use a storyline in order to create a better music video,
we believe that they do this because of the same reason as us and want
the audience to continue watching.
• Examples of songs with a storyline include Taylor Swift ‘Love Story’ Katy
Perry ‘Part of Me’ The video links for these are shown below.
• Taylor swift
http://www.youtube.com/watch?v=8xg3vE8Ie_E
• Katy Perry
http://www.youtube.com/watch?v=uuwfgXD8qV8&ob=av2e
• Our Music Video
http://www.youtube.com/watch?v=r5KDEOP1w6c
25. Artists Name, and Song at Beginning
and End of the Music Video
• By displaying the name and the song at the beginning and the end of the
music video this would make it look more professional. This is because this
is what professional music videos do when they are shown on a music
channel. This is done so that the audience can note the name of the song
they are listening to, and later go on to buy it if they liked it.
• This is usually done on any music channel and for every song, we decided
to do the same for ours as we wanted it to look as realistic as possible
26. Artists Name, and Song at Beginning
and End of the Music Video
• Below are images of our music video compared to a professional one.
27. Close up shots of Face
• We wanted to use close up shots of the face, this is because we felt it
would show more emotion as the whole face will be close within the shot
and emotion would be easily recognisable.
• We thought with the clsoe up shots attention couldn’t be taken away from
the face and the audience would be forced to understand the loneliness
off the female.
• Below are images of our music video compared Birdy’s ‘Skinny Love’
