Community Management In A Crisis (DevRel)

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San Francisco DevRel meetup presentation on what to expect in DevRel as the COVID-19 situation impacts your area, While every area is unique, this acts as a reference point from the situation in one of the earlier affected countries, Singapore

Technologie

Community management
in a crisis
COVID-19 DevRel Learnings
Sarah Thiam
Sr. DevRel Program Manager
Microsoft, Asia Pacific
@truckerfling

Timeline
expectations
Date COVID-19 situation DevRel community activity
• 23 Jan 1 confirmed case Community unaffected
• 30 Jan – 2 Feb 18 confirmed cases Community chatter but largely unaffected
• 3 – 7 Feb 33 confirmed cases Community chatter, concern and debate
over continuing activity
• 7 Feb DORSCON Orange Community starts to cancel, postpone
activity
• 14 Feb 67 confirmed cases Microsoft’s 2000-people conference is
cancelled.
Start planning for online workarounds
• 20 Feb 85 confirmed cases Online meetups
• 7 Mar 131 confirmed cases Online conference

Community
sentiment
“How bad is the situation getting?“
“Do we cancel or postpone? What is
everyone else doing?”
“Do we have time to go virtual? Is our
community responsive to virtual?“
“How do we go virtual quickly?“
“If I still want to do in-person, can you support me?“

Psychological safety is as important and
valid as physical safety

What DevRel
folks can do
1. Ask your community what is comfortable for them
https://github.com/SingaporeJS/talk.js/issues/32

What DevRel
folks can do
2. Take the lead
https://www.meetup.com/mssgug/events/269149218/

What DevRel
folks can do
3. Enable your community
https://www.microsoft.com/en-us/microsoft-
365/blog/2020/03/05/our-commitment-to-customers-during-covid-
19/

What DevRel
folks can do
4. Share your learnings
https://twitter.com/ThePracticalDev/status/1237304441050730496
https://twitter.com/ThePracticalDev/status/1235928491515879425

If you and your company are considering
taking it online, here are some DevRel tips

Organizing
online
meetups
• Choose the right platform (https://cda.ms/1dM)
• Recreate a meetup/conference user experience online
(https://cda.ms/1dN)
• Accessibility, privacy, inclusion
• Communications
• Have an on-demand plan

Organizing
online
meetups
https://www.engineers.sg/
Microsoft Tech Community APAC Online

Online
events in the
long term
• Choose the right platform (https://cda.ms/1dM)
• Recreate a meetup user experience online
• Accessibility, privacy, inclusion
• Communications
• Have an on-demand plan
• Measure the right things
• Create internal online events guidance
• Share best practices
• Talk longer term strategy

Thank you
Sarah Thiam
Sr. DevRel Program Manager
Microsoft, Asia Pacific
@truckerfling

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Community Management In A Crisis (DevRel)

1. Community management in a crisis COVID-19 DevRel Learnings Sarah Thiam Sr. DevRel Program Manager Microsoft, Asia Pacific @truckerfling

2. Timeline expectations Date COVID-19 situation DevRel community activity • 23 Jan 1 confirmed case Community unaffected • 30 Jan – 2 Feb 18 confirmed cases Community chatter but largely unaffected • 3 – 7 Feb 33 confirmed cases Community chatter, concern and debate over continuing activity • 7 Feb DORSCON Orange Community starts to cancel, postpone activity • 14 Feb 67 confirmed cases Microsoft’s 2000-people conference is cancelled. Start planning for online workarounds • 20 Feb 85 confirmed cases Online meetups • 7 Mar 131 confirmed cases Online conference

3. Community sentiment “How bad is the situation getting?“ “Do we cancel or postpone? What is everyone else doing?” “Do we have time to go virtual? Is our community responsive to virtual?“ “How do we go virtual quickly?“ “If I still want to do in-person, can you support me?“

4. Psychological safety is as important and valid as physical safety

5. What DevRel folks can do 1. Ask your community what is comfortable for them https://github.com/SingaporeJS/talk.js/issues/32

6. What DevRel folks can do 2. Take the lead https://www.meetup.com/mssgug/events/269149218/

7. What DevRel folks can do 3. Enable your community https://www.microsoft.com/en-us/microsoft- 365/blog/2020/03/05/our-commitment-to-customers-during-covid- 19/

8. What DevRel folks can do 4. Share your learnings https://twitter.com/ThePracticalDev/status/1237304441050730496 https://twitter.com/ThePracticalDev/status/1235928491515879425

9. If you and your company are considering taking it online, here are some DevRel tips

10. Organizing online meetups • Choose the right platform (https://cda.ms/1dM) • Recreate a meetup/conference user experience online (https://cda.ms/1dN) • Accessibility, privacy, inclusion • Communications • Have an on-demand plan

11. Organizing online meetups https://www.engineers.sg/ Microsoft Tech Community APAC Online

12. Online events in the long term • Choose the right platform (https://cda.ms/1dM) • Recreate a meetup user experience online • Accessibility, privacy, inclusion • Communications • Have an on-demand plan • Measure the right things • Create internal online events guidance • Share best practices • Talk longer term strategy

13. Thank you Sarah Thiam Sr. DevRel Program Manager Microsoft, Asia Pacific @truckerfling

Community Management In A Crisis (DevRel)

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