Understanding how your brand is situated in the market place is vital to consumer perceptions of your brand. In this class we will establish what your brand represents through the look, sound and feel that is being projected. Then, we will learn to make appropriate adjustments based on any gaps in your current representation.

1. THE BRAND AND
BEYOND SERIES
WITH MARKETING STRATEGIST
SARAH STAHL OF AVANT-CREATIVE
SEPTEMBER 6, 13, 20 & 27

2. BRIEF OVERVIEW
6TH = BRAND REFRESHER COURSE
13TH = DEFINE YOUR UNIQUE SELLING PROPOSITION
20TH = THE STYLE GUIDE DEVELOPMENT PROCESS
27TH = CREATING CONSISTENT COMMUNICATION

3. WHERE TO START.
HOW IS YOUR BRAND PERCEIVED?

4. NEXT.
DEFINE & ARTICULATE WHAT YOUR BRAND REPRESENTS.

5. FINALLY.
UNDERSTAND YOUR CUSTOMER'S PERSPECTIVE.

6. KEEP IN MIND, IT ALL ADDS UP.

7. WHAT MESSAGING ARE YOU SENDING?

8. LET'S MAKE IT PRACTICAL
LOOK. SOUND. FEEL.
BY ANALYZING YOUR...

9. L E T ' S C H A T .
WWW.AVANT-CREATIVE.COM
@AVANTCREATIVES