WHAT WE'LL COVER IN THIS WEBINAR?
- How to engage wholesalers through the right emails
- Which eCommerce emails will drive revenue
- How to adapt your wholesale workflows to online operations
- How to make it easier for your customers to buy from you
2. tradegecko.com
● Parker works closely with Klaviyo's customers
and eCommerce platform partners. His focus is
enabling merchants to build highly profitable
email campaigns by combining data in Klaviyo
with data from other eCommerce apps.
Today’s Speaker
Parker McMahon
Channel Manager,
Strategic Platform
Partnerships
3. tradegecko.com
● With a background in international business
development, sales and marketing, Mark is
responsible for leading the North American
strategic & channel partnerships at
TradeGecko.
Mark Cohen
Partnerships - North America
Today’s Speaker
4. ● Klaviyo
B2C email marketing for B2B stores
● TradeGecko
B2C tactics for B2B eCommerce
Today’s Agenda
6. Background on Klaviyo
Founded in 2011 and based in Boston, MA
Email & marketing automation for ecommerce
Powering email marketing for 6000+ online stores
1.4B emails per month
7. VS
B2C and B2B eCommerce Customers
Individual Consumers Retailers, Ecommerce Stores, etc.
8. Why B2C Email Marketing for B2B eCommerce?
Capture more sales
Grow your customer base
Increase customer LTV
Advantage over competitors
27% of revenue in Q4 ‘17
9. B2C Email Automation for B2B eCommerce (aka Flows)
Welcome Series: Triggered when customers subscribe to your company newsletter.
Abandoned Cart: Triggered when customers have added a product to a cart but not
purchased within a certain period of time.
Post Purchase Flows: Triggered when a customer completes a purchase that are
personalized by the purchase data.
10. Welcome Series Flow
About your business / What to expect
Customer success stories
Rewards program info
Industry education, tips, and trends
11. Abandoned Cart Flow
Unique discount codes
Scarcity
Limited time offer
Free shipping
*Tip - filter out repeat buyers so that they
don’t game the system.
12. Post-Purchase Flows
New customer thank you
Feedback
Cross sell
*Tip - Use ‘frequency’ and ‘recency’ as key
factors when segmenting your audience for
post-purchase emails.
15. tradegecko.com
Cloud-based B2B eCommerce platform with
powerful inventory and order management
capability, providing the central core of wholesale
and eCommerce business operations.
About TradeGecko
16. Background on TradeGecko
Founded by brothers Cameron and
Bradley from New Zealand
Established in Singapore via the
JFDI tech incubator
Secured over USD $12M funding
Cameron, co-founder & CEO
Bradley, co-founder & CTO
27. Connecting Commerce Workflows
Accept B2B orders
online
Mobile enabled
sales reps
Sell on mobile at
trade shows
Create
and send
invoices
Collect
payments
Create Shipping
documents and
ship items
Purchase the
correct amount of
stock
From purchasing To selling & shipping
28. Connecting End to End Workflows
Accept B2B orders
online
Mobile enabled
sales reps
Sell on mobile at
trade shows
Create
and send
invoices
Collect
payments
Create Shipping
documents and
ship items
Purchase the
correct amount of
stock
eCommerce & POS 3PL & Shipping
Accounting
29. Advanced Inventory & Order Management Features of TradeGecko
Batching and expiry dates
Packs and KitsStock takes / adjustmentsBackordering / Preordering
Multi-location inventory eCommerce integrations
