This is a keynote presentation that I completed for my portfolio one course at Full Sail University for my Personal Branding

1. PERSONAL BRAND EXPLORATION
Sarah Michelle Carpio
Project & Portfolio I: Week 3
September 22, 2019

2. Ç
The youngest of three, Sarah Michelle grew up as a
first born American in a small suburban area in the
city of Glendale California which shaped her
leadership skills and inspired her interest in the music
industry, especially for Korean Pop. With four years on
the International Dance team in High School, two
years with the label of Captain, she was able explore
many genres of music and leadership which really
pushed her love for how the Korean Culture handles
their artist. After a few years studying in New York,
Sarah found herself studying at Full Sail, and because
it is an online platform she has a very flexible schedule.
She is always pushing for the best and performing her
best by learning things she hasn’t just for the people
she is working for. Always willing to learn new things
such as languages for her future which would make
her a great asset.
IDENTITY

3. Ç
PROFESSION
Potential Job Titles:
- Agents and Business Managers of Artists,
Performers, and Athletes
- Marketing Managers
- Advertising and Promotions Managers
Royal Archetype - Royal Archetype- able to
generate KPOP concerts with a stunning
choice of venues and merchandise that we
can collaborate with their head companies.
Using previous experiences of the
customers and knowing about fans of the
artist by giving them the space for both
them and their fans to enjoy. Pushing for
much advertisement so everyone will know
when and where their favorite artist will be
in town.
Marketing Management for KPOP World Tours

4. • DEMOGRAPHICS: 80% Female,
25-30 years old, Predominately
Asian America, College Educated,
Mostly located in Los Angeles and
some around the USA.
• PSYCHOGRAPHICS: Enjoys different
music genres, spends exploring
different kind companies, adheres
to both musicians and companies
that produce Korean shows.
• IDEAL AUDIENCE MEMBERS:
Ellen Kim Ceo at SubKulture (Ellen
Kim's Linkedin)
Kelly Redl Executive Marketing.
PR Coordinator (Kelly Redl's
Linkedin)
Recruiters & Hiring Managers at SubKulture
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at SubKulture.
‣ Get involved with SubK Street team and being able to
Internship at SubKulture which by October 29, 2021
where I will gain knowledge and experience with being
a part of KPOP World tours around the Us.
Mid Term: (2026)
• Leading a successful USA world tour of a small or Korean group
with amazing venues and merchandise. Even pushing for
maybe outside of the Us.
‣ Constantly attending and working at other USA tours for
different groups learning the insides and out of
marketing management before and after, always
learning something new
Long Term: (2041)
• Establish an Event Planning Company that helps upcoming
events such as KPOP concerts that help around the USA and
much more.
‣ Save a total of $200,000, complete some show cases and
concerts from California to New York, and secure
business partnerships with places like SubKulture and
Live NationDecember 31, 2041.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 10%
Financial Aspects was 35%
Time Management 70%
Public Speaking 65%
SOFTHARD
CRM Software 10%
Professional Writing 53%
Microsoft Office 35%
Public Speaking 60%
SOFTHARD

7. I will always push myself for only the best
ideas and best work for artists and groups
that go on tours to make them feel
comfortable and feel kept by always
keeping them updated and provide them
with only but the best service, especially if
fans can be too much.
I PROMISE

8. Ç
CREDENTIALS
Work Experience:
• 3 years customer service in retail
• 2 years leading a dance team
through competition.
Education:
• Business Management, Adelphi
University
• Entertainment Business, Full Sail University
Awards:
• 4 years in dance

9. COMPETITION
Industry Experience:
• Working a lot in the business
industry from freelancing to
management from 2012- present.
Education:
• Loyola Marymount University - 2017-2017
• Full Sail University - Entertainment Business-
2011-2013
Leadership Experience:
• 1 Year- People & HR Manager
• 1 Year 5 Months- Office Manager and Talent/HR
Coordinator
Skills and Proficiencies:
• Talent Management - 2 endorsements
• Mac - 11 endorsements
• Microsoft Office - 9 endorsements
Sarah Michelle Carpio
Overall Online Presence:
• 500+ connections, banner image is customized,
no headshot, URL customized, short and simple
summary, but seems pretty well off and working
on her job presence.
• Grade: Average 65 out of 100
Industry Experience:
• 3 years customer service in retail
Education:
• Business Management, Adelphi University
• Entertainment Business, Full Sail University
Leadership Experience:
• 2 years of captainship
Skills and Proficiencies:
• Microsoft Office - working on it
• Adobe Creative Suite - working on it
• Public Speaking - working on it
Overall Online Presence:
• Less than 20 connections, detailed summaries
throughout profile with two content pieces, no
articles published, active on personal social
media accounts, URL customized. Currently
working on what she can do with her work on
linked in.
• Grade: Poor, 35 out of 100
Kayleigh Smith

10. COMPETITION
Eddy Perdomo
Industry Experience:
• 7 months Chief business Advisor,
2 years CEO, 10 years+ Senior Vice
President, etc.
Education:
• Entertainment Business, B.S. Full Sail University
2004-2006
• Art and Science AAS, Full Sail University
2003-2004
Leadership Experience:
• Entrepreneurship - President of promotions
company for over 3 years with respectable
clientele
• Entrepreneurship - Real estate company for
nearly 6 years; could be distracting attention
from PBR work
Skills and Proficiencies:
• Digital Media - 1 endorsements
• Entertainment - 2 endorsements
• Music Industry - 2 endorsements
Sarah Michelle Carpio
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, polished headshot, all work from the
2000’s posted, URL customized.
• Grade: Good, 65 out of 100
Industry Experience:
• 3 years customer service in retail
Education:
• Entertainment Business, B.S.- Full Sail
University 2019-2021
• Business Management- Adelphi University
2017-2018
Leadership Experience:
• 2 years of captainship
Skills and Proficiencies:
• Microsoft Office - working on it
• Adobe Creative Suite - working on it
• Public Speaking - working on it
Overall Online Presence:
• Less than 20 connections, detailed summaries
throughout profile with two content pieces, no
articles published, active on personal social
media accounts, URL customized. Currently
working on what she can do with her work on
linked in.
• Grade: Poor, 35 out of 100

11. BRAND POSITION
Cultivating the eyes of many people in
the United States by having happy
artists and bringing only but the best
content on the stage as if it was their
last .
SARAH MICHELLE CARPIO

12. Ç
NETWORKING & MARKETING
Industry Events & Organizations
• 2019 KCON, Korean Pop Convention
‣ August 16 - 18 | Los Angeles, CA
• SubK Street Team
‣ September 2020 | Los Angeles, CA
• Itzy Premier Showcase Tour
‣ January 17 | TBA
Digital Marketing
• Primary Content: est. stories being published on all social
media ; twice a week introducing personal stories about
their music and what inspired them. Using LinkedIn to
connect with CEO’s around the country
• Primary Tools: Twitter and Instagram - promote different
tour dates and merchandise- publishing new updates
and answering questions weekly with a tactic of story
telling. Always offering new and previous work for those
interested.
• Website: Full Sail digital portfolio site to showcase school
work; this will introduce myself as a person by giving
access to all my projects

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least
25 yrs of experience in event planning; who is
someone who appreciates all kinds of music; a
family person.
Formal Education
• Complete Entertainment Business, B.S. by
expected graduation date in 2021 with a masters
in Marketing and Public Relations
Technical Skills
• WordPress 5 Essential Training - Lynda.com,
September 2019
• Microsoft Office - Lynda.com, September 2019
• Set up free HubSpot CRM; complete all CRM
courses through HubSpot Academy, Dec. 2019
Soft Skills
• Writing Formal Business Letters & Emails -
lynda.com, Dec. 2019
• Business Writing Principles - Lynda.com, Jan.
2020
• Social Media Video for Business and Marketing
Mar. 2020
• Business Financials- Lynda.com April 2020
• Traveling for Business-Lynda.com April 2020

14. Sarah Michelle Carpio
Here in the United States, not many people
appreciate or know of different Korean Music
events around them. In actuality, many people will
really just pay no attention to any type of music that isn’t
their culture or American music. Well, with all my background knowledge
of different groups from past to present I will help both the artist and the
fans connect with teacher on another level. By captivating the eyes many
people with the world of Kpop and K Rap but instead of just shoving the
music’s down their heads, and giving only but the best from my team and
I.
“

15. REFERENCES
business - Lynda. (n.d.). Retrieved from https://www.lynda.com/search?q=business
ITZY Showcase Tour. (n.d.). Retrieved from https://www.subkultureent.com/itzy
Kim, E. (n.d.). Ellen Kim Linkedin Profile. Retrieved from https://www.linkedin.com/in/ellen-
kim-32831a73/
Perdomo, E. (n.d.). Eddy Perdomo Linkedin Profile. Retrieved from https://www.linkedin.com/in/eddy-
perdomo-0a07b4113/
Putnam, K. (n.d.). Royalty Brand Archetype - Kaye Putnam: Psychology Brand Strategy. Retrieved from
https://www.kayeputnam.com/brandality-archetype-royalty/
Redl, K. (n.d.). Kelly Redl Linkedin Profile. Retrieved from https://www.linkedin.com/in/kelly-
redl-67566b12a/
Smith, K. (n.d.). Kayleigh Smith Linkedin Profile. Retrieved from https://www.linkedin.com/in/
kayleighsmith2/

16. Ç
SubKulture Linkedin Profile. (n.d.). Retrieved from https://www.linkedin.com/company/subk-ent/people/
Summary Report for: 11-2011.00 - Advertising and Promotions Managers. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/11-2011.00
Summary Report for: 11-2021.00 - Marketing Managers. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/11-2021.00
Summary Report for: 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes.
(n.d.). Retrieved from https://www.onetonline.org/link/summary/13-1011.00
Unsplash. (n.d.). Chaos by Mutemath: HD photo by Aaron Paul (@aaronpaulos) on Unsplash. Retrieved
from https://unsplash.com/photos/JMpnwlDTSBM
REFERENCES PT. 2