Sarah Lombard has over 5 years of experience in integrated marketing and currently works as a Marketing Manager at Billboard. She has extensive experience developing marketing campaigns, managing budgets up to $1.5 million, overseeing reporting, and guiding client relationships. Lombard received a Bachelor's degree in Integrated Marketing Communications from Ithaca College.

1. SARAH M. LOMBARD
BILLBOARD | THE HOLLYWOOD REPORTER | DICK CLARK PRODUCTIONS
Marketing Manager, Execution New York, New York
Integrated Marketing Coordinator New York, New York
D2 PUBLICITY
Freelance Associate Account Manager New York, New York
Ithaca College
Bachelor of Science Integrated Marketing Communications, Class of 2016
Proficient in Keynote, Office Suite, Adobe, Google Docs, Jira, Wordpress, and Zkipster.
Lead project manager responsible for implementing and executing specific marketing objectives
across multiple channels and segments to implement the overall strategic marketing programs
for clients such as: Aflac, Lexus, W Hotels, Dr. Pepper, YouTube Music, American Express,
Mountain Dew, Patron, Cadillac, Oreo, and Café Bustelo.
Manage program budgets (P&L) ≤ $1.5mm, and provide key analytics over the lifespan of the
program, tracking metrics such as overall campaign margins, segment profitability, and
improvement opportunities.
Develop marketing activations such as events, talent, video, native opportunities, social and
digital campaigns, custom content, in-book marketing ads, and sweepstakes.
Oversee reporting of integrated campaign performance to provide strategic direction
for future programs through a post-program efficiency analysis process.
Draft client-specific letters of agreements, deal point memos, and content usage agreements in
conjunction with in-house legal counsel.
Guide relationships with account management team to ensure the media portion client services
effectively is planned, trafficked, and delivered as sold for the program.
Execute and coordinate launch set-ups with ad operation, product, billing, and finance teams.
Provide frequent and thoughtful communications with stakeholders (internal and external) to
build rapport, goodwill, and value to clients to generate repeat business engagements.
Partner and coordinate with internal teams including branded content, digital account
management, events, design, legal, and finance amongst others.
Collaborated across departments internally to create and develop fully integrated brand
partnership proposals across Billboard, The Hollywood Reporter, and SPIN Media Group.
Provided input to conceptualize and build custom pitch decks for client programs ranging from
$25K- $700K for potential clients such as Tiffany & Co., Hennessy, and Lincoln.
Created and executed 360-degree partnership initiatives that included branded content, digital
ad placements, event sponsorships, social extensions, and print media both proactively and in
direct response to RFPs.
Maintained key relationships with the online social media providers including Facebook, Twitter,
Pintrest, and Instagram to further the firm’s platform and brand awareness.
Conducted social media research on the latest tools and applications in digital media while
utilizing Hootsuite and Onlypult to track and measure social media performance analytics.
Jointly worked with team members drive ideas and trends for social media content calendars.
Provided support for content creation across all platforms as well as execution of events for top
clients such as Ricky’s NYC.
October 2016
to Present
May to
Sepetmber
2016
Education
2012 to
2016
Skills
e. sarlombard@gmail.com
c. +1 203. 217. 0456