1. Irene Stacy Community Mental Health Center
Survey Analysis
Overview
The focus of this survey was on the awareness of the Irene Stacy Community Mental Health Center.
The surveys were distributed to people at the Grove City Outlet shopping center, various members of
Active Minds on Slippery Rock University’s campus and at the Butler Community Day festival. Active
Minds is a nationally recognized, student-run organization dedicated to raising awareness of mental
health issues and reducing the stigma associated with mental illness at SRU. The Butler Community
Day festival was on September 20, 2014 and was beneficial because it focused on the people of
Butler who are Irene Stacy’s target audience.
What is your age?
The majority of the participants were in the age range of 18-24 years old at 35%. There were
12 respondents in the 25-34 years age range, 23 in the 35-44 years range, 20 in the 45-54
years age range and then the numbers began to decrease as the ages got older with 7
responses for 55-64 years, 2 responses for 65-74 years and 1 respondent for 75 years or
older. This was a diverse group of ages which definitely influenced the results.

2. 2. What is your gender?
The majority of the participants were female (56) as compared to male (44). The survey
results were distributed randomly allowing for the differences in sex. The random selection was
beneficial because Irene Stacy has an audience that pertains to both males and females.
3. Have you heard of the Irene Stacy Mental Health Center?
This pie chart indicates that the majority of the participants, all from the Butler County, have
heard of the Irene Stacy Community Mental Health Center at a 57% interval, compared to the
43% of participants who have not heard of Irene Stacy. The majority of people surveyed were
from Butler County, which shows that Irene Stacy’s presence is known throughout the
community.
4. If yes, do you know what programs Irene Stacy has to offer?
The data depicts that although participants know about Irene Stacy, they do not know what
programs the center has to offer. Only 25 respondents knew what programs Irene Stacy offers.
Where as, 69 respondents did not know of the programs. This data show that citizens of Butler
County are not fully aware of the services that the Irene Stacy Community Mental Health
Center provides.

3. 5. What programs?
If a respondent wrote none or N/A, the answer was seen as blank. Programs mentioned
included: outpatient, mental health/rehab, drug and alcohol, Butler VA Hospital, addiction,
children education and family services, psych rehab and autism. The majority of respondents
wrote down mental health as Irene Stacy’s program. This is invalid because Irene Stacy treats
people with mental health issues, but it does not have a program called mental health issues.
The second most popular program that was stated was the Drug and Alcohol program, which
is also seen as an addiction program to participants. The programs that participants had the
least number of responses were Autism and the Butler VA Hospital.
6. How much do you know about mental health issues and their treatments?
This pie chart shows that the majority of respondents only knew a little about mental health
issues and their treatments. Although there was only a difference of 4 for the people who knew
a good amount about mental health compared to those participants that only knew a little.
Also, there were only 12 respondents that were very knowledgeable in this area and another
12 respondents that knew nothing. Overall, this data shows that people are not fully aware of
mental health issues and their treatments.
7. Do you have a friend/family member with either a mental health issue (i.e. anxiety) or a
substance abuse problem?
There were 75 respondents that claimed they had a friend and/or family member that has a mental
health issue or substance problem. Trailing far behind were the respondents that did not have a friend
and/or family with a mental health issue or substance abuse problem. Irene Stacy is located in a
community in dire need of strong mental health/rehabilitation programs, meaning there is a great deal
of opportunity from the data received to target these potential consumers.
8. Are you aware of the steps to take if you or someone you know needs assistance dealing
with a mental issue?

4. This question compliments the previous questions. Almost the same amount of respondents
that said they had a friend and/or family member dealing with a mental health issue or
substance abuse problem said they were aware of the steps to take to gain assistance dealing
with one of these problems. There were 66 respondents that were aware of the steps to take
and only 34 were not aware of the steps to take when needing assistance with a mental health
issue.
9. What do you think would be the best way for Irene Stacy to make itself more visible in
the community?
This horizontal bar graph represents what participants think would be the best way for Irene
Stacy to increase its visibility in the community. This question allowed respondents to choose
one or more of the listed choices and/or provide their own “other” open-ended response. The
“other” option thus allowed respondents to put in their input on what Irene Stacy can do to
improve its presence in the community. Festivals/fairs had 55 responses, community events
(i.e. fundraisers) had 64 responses, personal volunteer work had 28 responses and other,
which included advertisements, internet, parenting/school classes for awareness to gain
access to parents, publicity, and referral from a doctor, had 7 responses.
10. How do you get your news and information?
YES [66]

5. This horizontal bar graph shows how people get their news and information. This question
allowed respondents to choose one or more of the listed choices, similar to the question
before. Social media had 72 responses, television had 54 responses, radio had 14 responses,
billboards had 6 responses and newspaper had 32 responses. Social media has become the
new media resource for news and information. This question refers back to question number 1
of “What is your age?” By comparing the responses of each, the findings show that each age
demographic prefers social media as the majority to receive news and information. A
recommendation would be to get rid of the choice of “billboards” and instead use the choice of
“word of mouth” because communicating with others is a powerful and useful tool for
information and influences the credibility.
11. Would you be interested in learning more about Irene Stacy?
This pie chart depicts that after filling out a survey for Irene Stacy and mental health, half of the
respondents would be interested in learning more about Irene Stacy Community Mental Health
Center and the other half of participants were not interested in gaining more knowledge on
Irene Stacy.
Survey Results Insights:
 A majority of Butler residents surveyed have heard of Irene Stacy, but not the programs that
they offer.
o Implication: Irene Stacy will need to take into consideration branding and brand
awareness in its creation of a foundation campaign.
 75% of Butler residents surveyed indicated that a friend or relative has/had either a substance
abuse problem or a mental health issue.
o Implication: Irene Stacy is located in a community in dire need of strong mental
health/rehabilitation programs, meaning there is a great deal of opportunity.
 Social media and television were the two most popular forms of newsgathering among those
surveyed.
o Implication: Constant, professional social media moderation can be beneficial in Irene
Stacy’s branding process.
Conclusion
The survey was beneficial to research and guided our thinking towards developing a public relations
campaign for Irene Stacy. In conclusion, the results showed a majority of the participants were
females between ages 18- 24 that have heard of Irene Stacy, but they are unaware of the programs
offered. The majority of respondents knew a little about the treatment of mental issues and their
treatments and has/had a friend and/or family member with either a mental health issue or a
substance abuse problem. They are aware of the steps to take if themselves or someone they know
needs assistance dealing with a mental issue and think that community events are the best way for
Irene Stacy to make itself more visible in the community. Also, the majority of respondents get their
news and information from social media. All of this information gathered, gave better insights in
YES [50]

6. understanding who the target audience would be and how Irene Stacy could target them. Also, it was
helpful to understand that 57% of people know of Irene Stacy but do not know what it has to offer.
Irene Stacy Community Mental Health Center
Focus Group Analysis
Overview
A focus group was held on Tuesday, September 23rd at 5:30 p.m. in the Veterans Lounge in
Eisenberg Classroom Building. Five people of various backgrounds were in attendance, such as
people from other mental health organizations in Butler County, such as Glade Run and George
Junior Republic and people with backgrounds in public relations. Questions were asked to guide
the conversation towards learning more information and insights from people with different
backgrounds. After transcribing the 42-minute focus group, more insights were gathered to guide
the development of this proposal.
Focus Group Insights:
 College campuses in Butler County are incredibly valuable sources of consumers that are not
being utilized.
o Implication: In creating a foundation campaign, Irene Stacy should attempt to reach out
to college campuses for anxiety/depression counseling and partnerships.
 Licensed worker incomes are not in line with comparable agencies.
o Implication: Workers need to be brand advocates and keeping wages consistent with
other similar organizations is important.
 Articles about mismanagement and fires in local newspapers, such as the Butler Eagle, are not
favorable to Irene Stacy.
o Implication: Irene Stacy needs to reach out to the media and offer meaningful and
positive information that can better reflect their standards and excellence.
Conclusion
The various backgrounds of the focus group participants aided in a diverse environment with
mostly unbiased feedback. Responses ranged from well-informed opinions and facts to more
general responses with less factual backing but more intuitive input. The focus group participants
knew a good amount about mental health, think that Butler County is a town with a high level of
substance abuse and get the majority of their information from social media, similar to the

7. surveys. Participants also gave ideas on how Irene Stacy can promote a positive image in Butler
County, contrary to negative news, such as hosting community events, reaching out to doctor’s
offices for referrals and creating partnerships with colleges around Butler, Pa. The information
gathered showed that Irene Stacy is in need of foundation public relations campaign. Irene Stacy
needs to focus on building its public relations program by utilizing different tactics, such as brand
awareness, written materials and media relations.
Focus Group:
Place: Veterans Lounge on the 2nd floor of Eisenberg
Date: Tuesday, September 23, 2014
Time: 5:30 p.m.
Focus Group Outline:
I. Introduction
Welcome to the Irene Stacy Community Mental Health Center focus group. We would like to start off
by thanking you for your participation. Your feedback is greatly appreciated. As a part of the PR and
Integrated Marketing Communication Campaigns course in the Communication Department, we have
been working with the Irene Stacy Community Health Center of Butler, PA.
This will be an informal setting, simply aiming to get participant feedback regarding the effectiveness
of all aspects of the event. Participant information will be in no way disclosed in conjunction with
answers. The information gathered from this focus group will be used only by Irene Stacy in attempt
to develop a stronger presence in the Butler community.
II. Question & Answer Phase
1. What do you know about mental health?
a. Have you ever been in contact with someone who dealt with a substance abuse or
mental health issue?
b. If so, what organization did they seek help from?
i. What led them to choose this organization?
2. What organizations do you think of in Butler County that addresses mental health issues?
a. How do they reach the community?
b. How did you hear about them?
3. In your opinion, do they do a better job of creating awareness than Irene Stacy? How?
4. How do people in the Butler community talk about mental health issues?
5. Is there a great deal of stigma?
6. Are individuals usually knowledgeable about mental health issues?
7. Do people tend to shy away from the subject?
8. What should Irene Stacy do to increase community awareness of their organization as a
mental health center in the Butler community?

8. 9. Does Irene Stacy have a media presence?
a. If so, where does Irene Stacy appear most? (Newspaper, television, etc.)
b. Where do you get the majority of your information?
c. Should Irene Stacy attempt to reach this outlet?
10. What do you think Irene Stacy needs to do in order to gain community support?
III. Closing
 Bring an end to the discussion
 Thank respondents
 Answer any questions
Focus Group Transcription
September 23, 2014
Tim: We're working with Irene Stacy health center in Butler, PA. We, uh, want this to be an informal
setting, just a conversation. Aiming to get specific feedback regarding the effectiveness of all aspects
of Irene Stacy, what they do, and what we're trying to get them to do, your information will in no way
be disclosed, to anyone, except for Irene Stacy, the information is only used for the research, that's it
and it is only going to be used to developed a stronger presence in the butler community. So, we'll
start off, what do you guys know about mental health, in general? Have you ever been in contact with
someone who dealt with substance abuse or a mental health issue, something as little as anxiety, or
as extreme as schizophrenia?
5: I've worked with mental health children for about 5 years, I work at glade run so, I don't know if
you're familiar with that
Tim: I actually am not
1: What do you do at Glade run?
5: Um I used to work there, I did therapeutic staff support, and I worked with the group homes, oh
really? It's a fun job *laugh*
1: I currently work at George Junior Republic in Grove City, so a lot of mental health patients there,
mostly youth though. Well, all youth I guess.
Tim: Alrighty, and were you guys the first organization they sought help from, or are these people
usually people that have been in the system for a while,
1: Usually you have to have messed up several times to be placed in a youth correctional facility,
Tim: Oh, It's correctional

9. 1: Yeah it's correctional/rehabilitation
5: Um mine would be, if I did therapeutic staff support it would be…it would just be in-home therapy
so they obviously had went to other places before
Tim: Alrighty, and do you know what led them to choose your organization? Or
5: It was a non-profit so it was basically just, uh, referrals
Tim: Okay
5: they were referred there by a doctor or the county
1: same as me, referral process, sometimes random, uh the BHRS world and mobile therapy and
TSS, and get an independent prescription from a doctor, or they could approach an agency, passed
out so they can get services and they get walked through the process but it's all, outside referrals
have to be…because you can't prescribe the service yourself, 'cause that's like obviously they can
manipulate the system where you make yourself a lot of money, I can't say you're crazy, I can be paid
to treat you, it'd be a conflict
Tim: Makes sense
Tim: Okay, so, when you think about Butler County, what organizations do you think of primarily
when you think about mental health and mental health treatment any that come to mind immediately?
1: Irene Stacy, but I did a practicum there so I know them pretty well in my mind,
Tim: Well that sort of ruins all the sub-bullets
2: Is that Sunny view, is that
1: is there one that's like PBS or something like that, what's that?
Sarah: PBS, I forget what the rest of it is but I had that on my compare-and-contrast
Lauren: Yah there's several, there's uh
1: Casey Lauder, that comes to mind too, they're the mental health delegate for Butler County, so, if
we need to have somebody hospitalized on the campus here, we're worried and they needed
involuntary or even sort of, that kind of assessment we would call CCR in butler, so they give us sort
of fundamental issues,
Lauren: What was the one you said molly, in the survey I asked you that Adelphi or
4: Uh, Delphi yeah, I don't know if that's in Butler County though
Lauren: Oh okay
Tim: Is it in the Cranberry area?
4: I think so
Tim: Alrighty, do you know much about them, or just that they exist?

10. 4: Just that they exist
Tim: Alright well, for the ones you said, I have no idea, but have you ever heard about them reaching
into the community you know do they have any…
1: The place I'm still a part-time employee for, is uh, the VPS also they're uh, they do VHRS they're
like Glade Run, um, their vocational/psychological services, mobile therapy, outpatient therapy,
they're more of an outpatient practice in butler
Tim: So that's more of a walk-in kind of deal
1: Outpatient is more of a walk in, a lot of the VHRS world is a lot of what is being referred to as
indigent population, people without insurance that have mental assistance, so the process of
prescribers mainly for managed care
Tim: Mental health, yea, less you know high end, like you have to make your reservations more, you
can just go any chance you get
1: Well if, like I had a kid that was not paying attention in school, I would go to an agency but then
they would refer me to another agency to get a licensed psychology to give an evaluation of them and
then I could go back to that agency and have services provided, but with medical services of an
indignant population you could walk into a place and just immediately start with outpatient therapy,
and managed care companies will pay for that, but if it's a VHRS like the TSS work, then you have to
be referred to them
Lauren: do they do like walk-in clinics, like one of the things Irene Stacy kinda separates themselves
with this walk-in clinic and they have certain hours that if they need to see a counselor…psychiatrist,
they can seem them like, in-between their regular scheduled doctor visits, do they do anything like
that or.
1: hum, not…..all agencies will have like ethical standards and some of them came in and they were
in a crisis and they were concerned they were gonna hurt themselves or hurt someone else, even if
they weren't a client they would be seen and be assessed and be helped, so there's sort of that
standard and that's an ethical standard across all medical health
Lauren: Yeah
1: But aside from that I'd say no.
Tim: Alrighty so first of all actually, how often are you guys around Butler/Cranberry people in
general, are you guys around the population a good bit
5: not really
4: I'm around butler people
Tim: Butler people a lot, alright then I'll address this primarily to you , do you ever hear just talk about
mental health in general, you know just ever hear anything, any sort of chatter cause I mean when we
went to Butler, uhm, even just the community, I saw a lot of people that were, could be, you know

11. looked after by other people, uh, I mean a lot just a lot, and it kind of struck me, and do you agree that
you see a lot of that here, hear a lot about treatment or anything
4: Uh, not really much about treatment, like my high school a lot of people went to Irene Stacy if they
like were having troubles, but not really much talk about it
1: I would say butler generally, more that town than other towns, a lot of substance abuse issues in
butler to my knowledge, uhm, I think the joke is they called butler high heroine high on jay leno, there
are things like that, so it's got a reputation for
Tim: on Jay leno?
1: yeah, which is what, at least 3 years old but
Tim: I mean that’s
1: It at least made a national level
Tim: That's what I'm saying, that it made it to the other side of the country
1: And I've been told that people that have gone to Butler at that high school, there are some pretty
considerable drug issues there
4: Well they actually have a methadone clinic there, so that's why like, a lot of heroin addicts are
there, because they do like provide like clean needles and stuff for them I guess so
1: I was more sketched out on main street in butler than I was in my ghetto neighborhood in Chicago
Lauren: Community day was, I was expecting more of an upbeat crowd, I mean Main Street was
lined with people for when we were completing our surveys and people were just not as, it was a very
different atmosphere, it was very different, and then we were driving around butler, and just the area
Tim: It did not seem happy
Lauren: No it did not seem like a happy environment
1: it's a depressed town economically and that spills over into the mental health aspect of the town
Lauren: yeah, definitely
Tim: It definitely got to me, I walked and it hit me, you could just see it, in people's faces, it was
almost like a cry for help, I mean it seriously, not even as a joke it just hit me hard, actually. So I
guess our first question is, is there a good deal of stigma, so clearly there is definitely a cloud of
judgment around butler about that, have you ever, I don't know, talked, even talking with people that
come in, kids, adults, whatever, do they seem to actually know what they're dealing with and how to
fix it or are they usually just floundering
5: Um most of them do, not that they even really care
Tim: So keep doing what they're doing and know what they're doing and they come back and try sort
of

12. 5: Well most of them don't have anywhere else to go, so they look at it as this is a home for them
Tim: Oh, so they kind of abuse it almost
5: yeah
1: I'm not sure I understood the question
Tim: Uh, the people that you're working with, do they seem to actually, you know whatever the
substance abuse or the mental health, do they actually know what they're supposed to be doing to try
to fix it, or do they seem to be coming in just trying to get a quick fix, not really understanding what
the problem is if that makes any sense
1: I would say most people have an idea that therapy is supposed to work but then a lot of people
don't really have an understanding of what therapy is, if that makes any sense
Lauren: I think a lot of people have a bad perspective on therapy as well, I know a friend of mine did
therapy, like when he was younger for like issues with like his parents and stuff and like he didn't
adjust to it until now, he's completely against the whole therapy and like, he has anxiety and
everything and it doesn't, like, he was so against like talking to someone because of like not being,
like having a therapist that did not help whatsoever.
1: and I think a lot of people have this idea that, you're gonna go in and talk, and I don't believe of the
unconscious I'm a little classic in the way I think about it, and I think a lot of people don't understand
the way you think about things is really shaping your problem, and they wanna come in and get
validation and vent and just talk, when you're actually gonna challenge the way they're thinking about
things, you're gonna ask questions that sort of make somebody look at themselves a little differently,
and a lot of times in uncomfortable ways, cause if you're doing the same repetitive thing over and
over and not getting anywhere, and you're asking questions to make someone address themselves, it
makes them very uncomfortable at a certain level, I mean a good therapist should make people feel
welcome and warm, and provide that environment where it's safe to do that, but it's also a very scary
thing you're asking people to do, so I would say no, most people don't really know what they sign up
for.
Tim: So they just come in to hear what they've been thinking
1: I think that's what a lot of people do, they wanna be told they're right and everybody else is crazy,
but if it's everybody in your life, it might be something you're doing
Tim: So part of therapy is to push it in their face a little bit, not in a violent way but just let them see
what everybody else is seeing
1: Motivational interviewing is a very popular technique with substance abuse people and that's the
argument that you just put it on a plate for them to like it, like "you say you like doing drugs, but
you've uh, you're drinking but you have the 3 DUI's tell me how this makes sense to you, drinking is
not a problem, but you're doing this" "well it's not a problem" "well 3 DUI's" so you're kinda just
presenting this to them, that also sucks too, I don't like being told what I do wrong, or it being
presented"

13. Tim: Alright, so just as people of various professions, what would you think is a good way for Irene
Stacy to make themselves known, in our 100 surveys, just looking at, I haven't actually looked at the
graphs, we put together yet, but just looking at the list, when we asked people who we are, what we
do, it was almost an even split, almost 50/50, it looked like, knew who we were, like half of Butler
didn't know who we were, as a regular person just walking around you know, what do you think would
capture your attention, with mental health, cause that's like, you know, not the bright exciting, you
know "aw mental health!" you know, that's, there's no marketing for that really, how, how would you
suggest you know, trying to actually say this is what we do, we're not trying to say "you need help"
we're trying to say "we can help whoever needs it"
5: I don't really know, I think it's mainly just if you're from the area, you know you kinda just know and
hear about it, um I don't really know much of anything from Butler, so you know that's probably why
I've never heard of, I'm surprised working at Glade Run I've never heard it, just from referrals or the
kids coming you know from place to place, uhm that's usually how I heard of other facilities was just
referrals and dealing with this psychiatrist and doctors and things like that, and hearing of other
places that did more for, you know worked a little bit better for some different reasons but besides
that I'm not sure
Tim: So in your own area, say you know if we were to put Irene Stacy, where are you from?
5: I'm from Beaver County
Tim: Okay so say it was in Beaver, if we were trying to reach you in your area, you're saying it's more
important to find, to connect with people and just try to get them you know spread word of mouth,
you're saying word of mouth is the primary method
5: Yeah that's usually to me the best thing
Lauren: Irene Stacy's really having a problem with going to community events, and they're giving the
"oh you want a free pen and post it note and candy, but here take some information about mental
health" and a lot of people just see the name, and they're like "oh my god no" like they don't want
anything to do with it, do you think there's a way to get people to
5: what about, are they able to go to other facilities, that might not obviously do the exact same thing
as them but go to other areas where they can meet with doctors where I don't know, they have certain
events that physicians and all that go to, where if they know of a kid or whoever that needs referred
somewhere, that they can help them, you know, just like a referral, I would suggest a referral would
be the best thing
Lauren: Do you think them going to community events, and hosting, like they're hosting an event at
chili's where chili's does this give-back in 10% of your bill will go to Irene Stacy, do you think things
like that are a waste of time, or do you think that that's getting them out in the community, cause one
of the things is they're putting table tents with mental facts, that all these people that have mental
health, like someone thinking "oh I don't have it" but just telling yourself you don't have it but you
might have depression and you're not realizing it, do you think that them doing these things is gonna
get more people to come in or do you think it's gonna make them hate them more, push them more, I
know people have come up to Micaela Famiglietti, she's the public relations person and they tell her "I
don't want anything to do with this"

14. 5: I guess, I don't know the services they have there, just my experiences with Glade Run, we had,
we had mental health kids that were 3 years old 4 years old, I mean you know, older people in the
community would come visit them, you know, not so much a foster mom, just visit them come bring
them presents and stuff, so the community, there was some of the community that hated Glade Run
because you did have the crazy kids awhol'ing and breaking into their house and doing stuff but then
you had the older people who did wanna participate and do fundraising so I guess it just depends on
the services they do, the community just might not really care to help or even to know anything about
them cause they just look at it like it's just a nuisance in there, in their environment
1: And we definitely have some kid programs and some severely persistently mentally ill programs
there so they're getting some of the sickest people in the county at Irene Stacy so there is that stigma,
so there's people going to that place I'm sure that's a little out of the beaten path, it's kind of a little of
its own property like there's cornfields but it's still, people look at it almost like the loony bin, and it's in
their backyard, but they've also have a lot of bad publicity with some turnover, getting rid of some
quality people, their medical staff walked out at one point due to what some people are calling
mismanagement in the last couple years, and there's been a several string of fires there which is
weird, it's burned down a couple of times, so it's got some bad publicity as just sort of you know, like
silly stuff
Tim: Like their whole organization?
1: Yeah, like they can't even keep the place from being on fire, there's been a few, like in the last 10
months there's been too many
Lauren: Like the last 6 months
Lauren: And when you look, you Google Irene Stacy, just to see like news that's come up I mean it's
strictly like the fires, there's nothing else, they receive grants like weekly, their grant writer gets these
amazing grants, they're building this room just to strictly cater to autistic kids cause they used to be
the biggest facility that dealt with autistic kids and now there's better ones out there for those kids that
can cater to them more and now they're trying to get a grant right now to do that, so those kinds of
things we feel is what should be going out, not the fires, not the turnover, they do have a very high
turnover rate
1: Yeah, they don't pay anything for, I couldn't afford to take a job there, like it's ridiculously low for
someone with a Master’s degree, I think their starting salary is like $27,000 a year, after you incur
enough debt to get your Masters, so it's pretty, it's pretty low for you know what their asking, like with
a license, with your LPC, you could bill 75 dollars an hour with your own agency their paying 30,000
here, so it's very, people that wanna work there it's a labor of love that they wanna be involved there,
but it's a hard content to market because the product is very much, people don't wanna tell everybody
"I went to therapy" there's still a bit of mental health stigma, but I think some of the things you can do,
like I know our agency that I'm part-time worker on has done some group work that parents can bring
their kids to, for like kids with autism, or oppositional disorder teaching social skills, and those will
actually be groups that you don't even bill to an insurance company, but you can be doing those kinds
of things so parents in the summertime, like we're gonna do this next summer, in we'll hold several
outside social skills for these kids, and we're gonna offer these groups, but they're not billing the
insurance company, so that’s the agency basically is footing the bill for that, but that's great publicity I

15. think for adults in the community when they're gonna do this thing for free out of their own pocket, and
sort of work on these issues for the kids, I think things like that would be really good content for them
to, vs just doing this chili's, like if they actually get out, and people see their sleeves are rolled up and
they're gonna work with the kids, I think that’s productive
Lauren: They do have a family program that was just taken over, and what they do is they have, the
child will come in for meetings whenever they can, whenever the parent can bring them in, but then
they'll also bring a member of the family in to kind of talk about the situation, but I like your idea of just
doing groups, because you don't have to bill to your insurance, where that they do have to bill and
they take a really big fall, they won't turn someone down, like if a child or someone has to come in 3
times a week, and they can afford to pay the co-pay 3 times a week, they just take it as a loss, that
kid, they are not gonna turn that kid away or that adult away, so I think that would be something they
could really think about and that's, like you said, really good publicity on their end
2: I have a couple questions about your client, so do they have a message first of all, like anything
that resonates with the group?
Lauren: No
Tim: See that's half of what we're doing right now, there's no PR in place, I mean Micaela is it, so
what we're trying to put together is that message
2: So what a strong one would be, that you're not gonna turn any child away that's just basically from
what I've heard in this group session, yeah you would be able to say something along those lines,
and then as the client feels like, when they came to the university for assistance there's a feeling that
they don't have, there's a negative image in the….ok? So the negative issues
Tim: More their field than Stacy itself their concern with mental health as a field, not really reaching
out well, ya know, there's just that, you know that, that drawback of mental health, and then from what
it sounds like, I actually, cause we're trying to conduct surveys in general, I don't know much about
them, you know I didn't even know that there's that much, I had only heard about one fire, but I mean
with people getting laid off, I can imagine, and in a community as small as Butler…
1: They laid off Linda, was basically their rock, their political director and they basically ya know, they
kinda screwed up and then she went her separate way and they hired someone who was very
unqualified, not prepared to take over the leadership role and a lot of problems came up with the
bored, you had the CEO there, they ended up firing then having to rehire and then there was all kinds
of issues with them and that's, some of that stuff.
Tim: And that's informative to me
1: In the Butler Eagle, these stories one after the other that there was money came up missing in their
budget to, there was some shadiness, like it was all
Lauren: A lot..go ahead
2: I was just like why would you donate, why would you assist this organization that you don't even
trust as a community

16. 1: Which is what I, that's what I would think, they would need to back up and sort of kind of get back
to the basics of how are you actually helping community and doing things that are good enough, you
know, I mean, I'm almost thinking red cross type things where they go out and actually set up shop
and actually do something, like you can't do therapy in those groups, you can do social skills like
those like one idea teaching kids social skills even though it's therapeutic and 80% of what we do at
VHRS, it would be not therapy per-se
2: Another great advantage you have are the college campuses in the area where in especially with
public health you can try and limp up and do any sort of programs on that campus that are just
educational or anything like that, you need to do, I feel, looking at this as community outreach type of,
where they're trying to fundraise with Chili's, you need some brand ambassadors before you even
focus on raising that money, you need people to carry that message and know what that message is,
before you, a lot of people jump too headstrong into it, especially small non-profits, it might just be
time to take a step back
Lauren: We actually, Active minds is an organization on campus that reduces the stigma of mental
health and I was really curious to know, you're advocating/reducing the stigma, but do you know what
the organizations are that are treating mental health issues in this region/in this area, and the majority
of them did not know of Irene Stacy, so I mean that's something that Irene Stacy could work with,
then I talked to a professor in the psychology department that couldn't attend today, but she said that
Irene Stacy works with them with their interns, so I mean they're coming onto campus but they're not
doing enough I feel like, I mean, depression and anxiety is a huge mental health issue across college
campuses, and there's how many college campuses in the Butler country are they could just be
advocating for, doing things like that
1: Even September 11th, like a memorial, even just have a screening on that, it's a traumatic day and
kinda focusing things like that, you know it could be using cultural touchstones like that, my first
thought if there's a flood, the red cross hires counselors like that, when I get my license, I'll be able to
get it do so many hours for free, like Carol Hollin when, uhm, Cheyenne flooding and everything and
the blizzard and everything that happened she went up to New Jersey and was counseling people
that lost their homes and stuff, and she ran a counseling center, but she took those kind of trips, and I
think when people find out, "Wow, she had a cushy job at Slippery Rock as the counseling center
director as a faculty member making a good bit of money but she still does that kind of work", that
really makes her look like, that, that's heroic, I mean you go out and go stay in a tent and counsel
people that just lost everything and come face to face with that kind of trauma, but like, you don't hear
that kinda stuff coming from the Irene Stacy employees but they make $27,000 per year and probably
have another job after they get off work
Lauren: Another problem is they don't really have a volunteer program, to get volunteers, I don't
know how Glade Run or George Junior is with volunteers, they don't really take volunteers, they don't
even really wanna take interns, because it's just kind of like, kind of a mess internally, I think a lot of
problems is they have to fix the internal problems with hiring and turnover, so that people find them
more credible and trustworthy, did Glade Run or George Junior have a high turnover?
3: We can't really have volunteers, too much just because you have to be certified and have trained
to work with the kids, and they don't want inside people or outside people coming inside George

17. Junior, I guess there are certain areas where you could do an internship, but as far as just random
interns err volunteers coming in there's not too much opportunity of that
1: Chances of being hurt at George Junior
3: We would be liable as well, like just this past week we had a staff member attacked by a youth,
then attacked the campus supervisors, then attacked the CIU staff, and now he's in the hospital, the
kid, so you can't afford to have a volunteer come in and have something like that happen, and then
it's either on the kid or it's gonna be on the staff member then it's gonna be on George, Junior, or on
the volunteer I guess
1: George Junior has a really good reputation as an overall like, people look at that like that is a fully
committed program
3: We have over 500 kids, they're from North Philly a lot of them, and we get some Pittsburgh, some
West Virginia kids, but they're all from out of area so
1: Why do you think you have such a good reputation compared to?
3: Cause, I mean, it is a very good facility, I mean the kids are treated well, it's one of the best cares,
and we have to, staff has to go through tons of training, then needs to stay updated on their training,
and they have a good success rate to, it's for taking what they're given, and then, I mean if you would
look at it and you're not really certain what George Junior is, you'd say "oh their success rate's not
that great", but whenever you realize where these kids actually came from, they actually do a really
good job, with what they're given.
Lauren: Do you think the facility has a lot to do with people wanting to come, the looks of the facility,
do you think more people, I mean you talked about, we went to visit Irene Stacy so we know what it
looks like, but if you've never seen it, it's tucked back in, it's this big dark brown building that just
wraps around, and there was a fire on the one end recently, within the last 6 months, and you walk in
and there's damages and plastic hanging cause they're renovating, I mean I've seen George Junior
from the road, I'd be more willing to take my child or someone I know to George Junior rather than to
Irene Stacy, do you think that has some of the stigma with people…
5: I know at Glade Run, it's not, I'm sure doctors and physicians and all that are gonna look at things
like that, it's all referral though, the kids never really had a choice where they went, um, I'm sure
whoever it was that referred them probably, you know, is gonna have them feel more comfortable
going to Glade Run, cause it's more of a home setting than some other place, I know that has a lot to
do with it.
3: And same with George Junior, the parents really don't decide to place them in George Junior,
because it would, for a parent to place their kid in George Junior it would cost them way too much
money, I mean it costs a hundred dollars, hundreds of dollars a day, so a lot of the PO's, the judges,
the counties, that's the people that really place them in George Junior, so it's not really "oh I like this
place, it's where I wanna go", it's more of "ok, you have to go here", so that's why George Junior has
to go through months of training, and so, they also have to go through group therapy, they, there's a
lot of different programs that the kids do and they have to fill out workbooks and, so they can actually
show the courts that they're doing the kids good, so they're not just there wasting their time and

18. money, cause they can just put them on house arrest if that's all that they want and, so that's why at
George Junior they have to show they're actually trying to rehabilitate the kid as opposed to just
locking him up and making them do chores.
Lauren: Cause Irene Stacy is very concerned about their appearance, which we didn't really,
appearance is something but when you're saying like you're referring them, you're referring them
based on the staff and treatment.
1: I would say, what my favorite theorist says when you go to therapy you have to look at your
therapist as the one that's supposed to know, you have to think that they're gonna help you even
though what you need to deal with is inside you, and the way you're thinking is what the problem is
and you're gonna end up thinking something that helps you is not in the therapist, but if you look at
that person, you don't see someone that's gonna help you, so I think if you walk in a place that was
run-down and dirty, I wouldn't say Irene Stacy looks like that, but it's certainly an odd building to look
at, it doesn't look like, it's kinda surrounded by cornfields you know, the hell is this, like, it is a weird
place to go to, so I don't think walking in here instilled this confidence that this is gonna be..that it's
gonna be this amazing place
Lauren: I know George Junior has security
3: We have campus supervisors, yeah, they roam around in the cars, um, then we also have the CIU
for those individuals who aren't working the program or attacking staff, or attacking other individuals
Lauren: Do you think it would be important for Irene Stacy to have security at their facility, cause as
of right now, they don't, do you think that would make them look more credible if they had someone
kind of just there just to watch out, even if they're not called security, do you think that would be
helpful to their image
5: I mean for Glade Run, the in-home staff, they were basically security, anything that would happen,
so if anything further happened as far as, ya know threats or anything like that or someone got hurt
or, they would just get 302'd, that's really the only the thing, I don't think security would do anything
3: yeah all the staff has to go through SCM training, which is safe crisis management, and they teach
us different restraints and stuff, the safe restraints to use on the kids, cause we're not allowed to use
handcuffs or anything on the youth
Tim: Yeah the difference is, yours is a correctional facility, so that's the kids coming with, I don't know
about criminal, but definitely juvenile backgrounds, I mean, something along that
3: we get drugs, a lot of drugs too; those kids go to DNA colleges for drugs and alcohol
Tim: But, the separating factor is that the people of Irene Stacy have yet to be convicted so I guess,
going off what you said, I, security, I'm iffy on it, I think there's certain facilities where you wanted
people are trained better, the more severe mental health but I actually, I'd have to agree with you,
with you it's absolutely necessary because that's a correctional facility, whereas people are supposed
to be coming to us, we're not forcing the program I don't think, does Irene Stacy, I don't think we have
any criminally linked programs..

19. 1: I'd say there's probably a few of the IOP teens that are required to be there by court, I mean there
is court mandated counseling there
Tim: so there is, ok.
1: People, like, you know, domestic abuse, they might be court ordered counseling
5: I think security would be more of a threat to your clients than anything, cause you have to have you
know the staff have to have the trust in all that so even doing restraints with kids that have all these
issues, you have to be careful doing restraints with certain kids because they have so much abuse
issues and all that, that they don't always even trust the people they see every day in the home, let
alone some random security we have that's just gonna slam you against the wall
1: Generally speaking yeah, you're dealing with, I do believe Irene Stacy could probably protect their
staff better, they had two panic buttons they could sign out, well how do you know you need a panic
button ahead of time until you're in a session with somebody that’s, you know somebody has a
psychotic break during that session and you know, you'll want your panic button, whether you signed
it out and have it in the room, so things like that could be better, but I'd say security would need to be
hidden, I don't think it would do anything positive for the message, in fact you say this is all
confidential, and it's a safe place, you're building that trust therapeutically, you have somebody
walking around with a gun, it's counterproductive to the message, but I wouldn't wanna be at George
Junior without some backup, in fact I respect you for working there, what to do you do there?
3: Um, I'm a CPA, cottage parent assistant, so when the CP's go off duty, which during the weekend I
go in and I watch the kids, make sure they do their chores, fill out their point cards, do their life skills
books, pretty much watch over them, so I usually have about 8 to 10 kids every weekend
3: You do the long like 30-some hour weekend?
3: I do yeah, thirty-six hour weekends
Tim: that's 12 hour days
3: 16 on Sunday
Lauren: Um, one of, the last question is, where do you get the majority of your information, like social
media, television, newspaper, do you get, would you hear, would you rather hear about Irene Stacy,
good publicity, would you rather hear about them in social media, television
4: I would probably say social media, or just the community
Tim: Yeah we got a lot of responses on our surveys saying, I think it was at least 80% had put the
social media, even the 45 year olds
1: They say that, but then I'd get really annoyed if I was scrolling through my phone and saw Irene
Stacy, uhh, especially if it's one of those people like every 5 seconds
Tim: Well that's the thing, putting in Social Media is a hard process with mental health, cause, not,
"Check out our new deal", that's the whole reason this is, this is occurring, is there's no easy way to
shoe-horn mental health facilities into…

20. 1: There is actually a community counseling model, and I don't know how extensive you're gonna
work with Irene Stacy.
Tim: We're a semester project
1: My degree's in community counseling, and there's actually a class, and there's actually a textbook,
and it's like, it's a very direct model called the community counseling model and it's a 4-part model
with like advocacy's one of the major models, the services you offer, I can't even remember all 4 of
them, advocacy was one I like, outreach. There's certain areas the community council agency needs
to follow through to be successful, and they are a community agency, it might benefit you to look up
that model, Dr. Russo would be the person to talk to, she has that information she teaches that intro
class.
Lauren: Okay
1: the first project we do is to create your dream community counseling agency, and we kinda walk
through like who your population would be, what this would be, how you would advocate for them, do
outreach, how you would advertise, what kind of flyers, there's some rules about even advertising,
like you can't do testimonials, like you can't have one of your former clients say I went to Irene Stacy
it was awesome, that's illegal, highly unethical
Tim: That's another, that's a whole other rule is trying to figure out, just do research, what's
overstepping our legal and ethical bounds
1: That's what makes it very hard for mental health
Tim: That's so, there's so much about that regulations, it’s definitely a process
1: One of the GA'S working with student counseling center has a twitter feed but yeah do you really
wanna start that up
Tim: With twitter, I was kind of shying away from as you know, what do you tweet social? But they do
have a Facebook page we're trying to, you know, shore up, and at least make a valuable asset for
people trying to learn more about it
1: I think if there's pictures on Facebook of Irene Stacy employees wearing t-shirts and handing out
cookies and doing things like in the Community where they're actually doing things that people wanna
see, than you can, versus, burning down
2: The people, they said social media was their number one, what's the ranking, what's the rank do
you know off the top of your head for Social Media first, what'd they say? Where's newspaper fall
cause that's Butler's largest
Tim: Social media was probably, cause it was a checkmark you could do a number of them, I think
easily 80% of the said social media, maybe 60% said newspaper?
2: So since you have a PR department in, within that, and you have one person at least, is it two
now? Just one PR person?
Tim: I think just Micaela

21. Lauren: It's just Micaela and then Deb
Tim: She's an overseer, but her overseer's a grant writer, not public relations
2: So why do you think the person who is from my perspective is the idea that you have someone
writing these stories about the building burning, pursue them, who the journalist was, and invite them
to things like the re-opening of this section to see how we've improved this facility? She needs to build
a bond with the people writing about it, and that will be then, that sounds like what she needs to do,
especially knowing she's someone that graduated recently, that's a bond she needs to focus on
Tim: So, I think that about wraps up what we need, we thank you all for coming and we appreciate
your feedback.