This document proposes a new website for a skin care business to help achieve marketing objectives. It includes an executive summary, objectives, persuasive defense for the new site, consumer profile, technical details, budget, and appendices showing pages for a new site design and details on upgrading from the original site. The proposal recommends a new website to help promote products and services, build the brand, and drive more customers through improved online marketing and booking capabilities.

1.
Website Proposal
Digital
Marketing
Strategies
December
4th,
2013
Saasha
Day
|
Sarah
Janssen
Skin EssentialsRena
Lang

2. Table of Content
Executive Summary_______________________________________________________1
Marketing Objectives______________________________________________________3
Persuasive Defense _______________________________________________________5
Consumer Profile_________________________________________________________7
URL, ISP Host, Search Engine______________________________________________13
Budget Sheet ___________________________________________________________14
Appendix
I. New Website
a. Home Page
b. Home Page with drop down tab
c. Site Map
d. Philosophy: About the Owner
e. Service: Moor Mud Wrap
f. Products Page
g. Contact Page
h. Contact: Calendar
II. Detail Sheet
III. Original Website
a. Home Page
b. Contact and Hours
c. Directions
d. Facials
e. Body Treatments
f. Peels and Waxing