1. IDENTIFY, ENGAGE AND CONVERT –
BUILDERS, CONTRACTORS AND REMODELERS
Contractors Builders Remodelers
Traditional Communication
& Product Flow
Communications With
ChannelReach
Home Buyers & Owners
Manufacturer
Contact us today at 800-720-1656 to learn how ChannelReach can help you.
Two-Step Distributors
One-Step
Distributors
Pro-
Dealers
Big Box
Retailers
With products selling through multi-step distribution, building materials manufacturers are
challenged with limited visibility of their channel customers. It is common for manufacturers
to rely on distributors and dealers to deliver their brand and product messages to the
marketplace, with limited assurance their messages are delivered consistently and effectively.
ChannelReach is the solution for manufacturers that sell through multi-step distribution with a need
to identify, engage, and convert downstream channel decision makers—driving first-time usage and
increasing brand and product loyalty.
This turn-key program combines data, analytics, multi-channel marketing, and a virtual sales
organization to help you drive awareness, loyalty, and sales with the customers you need to reach most.

2. Contact us today to learn more:
mmcbuildingproducts.com | bpinfo@mmcglobal.com | 800-720-1656
We begin by creating
a connected database
container to capture and
store valuable profile
information. Data is
aggregated, scrubbed,
improved, and managed
on an ongoing basis.
MMC’s analytics
methodology centers
on segmentation and
scoring. Segmentation
provides “swim lanes”
to treat various target
groups. Scoring enables
priority ranking to
determine the best
channels and frequencies
for marketing activities.
Once records are
segmented and scored,
customized messaging
tracks and appropriate
marketing treatment
plans are developed.
Programs are built around
accomplishing strategic
KPIs as opposed to simply
tactical execution.
DATA ANALYTICS
CREATIVE
DEVELOPMENT
INDUSTRY EXPERIENCE
OUR CAPABILITIES
Years of experience
in the building products
industry.
Thousand contractor and
builder channel partner
relationships managed.
27 500+Billion dollars of revenue
generated or managed for
our clients annually.
$1.0B+
STRATEGY
We execute sophisticated
integrated campaigns
through voice, Email,
variable data direct mail,
digital, and video channels.
Digital Engagement Centers
(DECs) provide a customized
user experience and built-in
tracking and measurement.
Trained, certified Inside
Sales Professionals
serve as an extension
of your own sales
organization. Utilizing
advanced technology and
approaches, we are able
to cost effectively extend
your market reach.
Additional services such
as literature and sample
fulfillment, video training,
transaction processing,
product returns, and more
are available to enhance
your customer’s brand
experience.
All programs are built
to enable testing and
optimization. Clients
have access to the same
real-time dashboards,
data, and KPIs that MMC
account teams utilize
to track and improve
program activity on an
ongoing basis.
VIRTUAL SALES
ORGANIZATION (VSO)
INSIGHTS &
OPTIMIZATION
MULTICHANNEL
EXECUTION
SUPPORT
Using in-house creative
and development
resources, MMC will
gather, repurpose, and
augment existing brand
assets into tools to support
our marketing process.