Technology has dramatically changed the way businesses work. When fully harnessed, digital technologies and analytics can revolutionize business operations and impact organizational goals. Research by Genpact and sharedserviceslink reveals that companies are, however, still struggling to deliver significant results from their investment. The study shows to what extent organizations are generating the expected results, their emphasis on digital technologies and analytics, where they struggle, and how well they align technology decisions to business outcomes.

1. ARE DIGITAL
TECHNOLOGIES
AND ANALYTICS
TRANSFORMING
BUSINESS
OPERATIONS?
INFOGRAPHIC REPORT
The majority of respondents
are not yet seeing great
benefits from digital
technology and analytics
65%
of respondents are so far seeing, at best,
some benefits from digital technologies, and
74%
for analytics.
The focus on digital
technologies has grown
significantly in the past year
Automation, analytics and workflow are key focus
areas for organizations, with increasing growth in
many others.
A key reason for this
performance gap is that
many organizations do not
align technology and
analytics with their business
outcomes
Only 30%
of respondents are aligning
technology or analytics with business
outcomes well or extremely well.
This is despite the role
digital technologies and
analytics play in improving
business operations
Organizations face a wide
range of challenges when
implementing digital
technologies and analytics
Is your organization realizing the expected
business outcomes from digital technologies and
analytics?
How much emphasis is there on digital
technologies and analytics in your plans for
improving business operations?
Where does your organization struggle most?
How well does your company align
technology and analytics to business
outcomes to maximize ROI?
Current emphasis
is high
Digital technology
Analytics
Emphasis has grown
in the past year
69%
61%
59%
53%
51%
42%
33%
28%
51%
54%
41%
43%
44%
40%
39%
32%
45%
36%
33%
30%
25%
23%
22%
20%
13%
5%
Legacy system integration is a challenge for both
digital technologies and analytics.
Change management and budget are particular
struggles for digital technologies while access to
talent and business intelligence tools are holding
back analytics initiatives.
The alignment imperative
Without aligning technology or analytics decisions to
business outcomes, across the front, middle and
back office, companies will not see the benefits from
their digital investments.
A new approach is emerging that can stop
organizations from wasting millions of dollars.
Through the combination of classic Lean
management practices, the power of analytics and
digital technologies, and a design-thinking approach,
Lean DigitalSM
is generating material impact, faster.
To understand how Genpact can help you transform
your technology and analytics initiatives, visit
genpact.com/leandigital.
Genpact (NYSE: G) stands for “generating business impact.” We architect
the Lean DigitalSM
enterprise – through a unique approach that reimagines
our clients’ middle and back offices to generate growth, cost efficiency, and
business agility. Our hundreds of long-term clients include more than
one-fourth of the Fortune Global 500.
We have grown to over 70,000 people in 25 countries, with key management
and a corporate office in New York City. We believe we are able to generate
impact quickly because of our business domain expertise and experience
running complex operations, driving our unbiased focus on what works and
making technology-enabled transformation sustainable. Behind our passion
for technology, process and operational excellence is the heritage of a former
General Electric division that has served GE businesses since 1998.
Follow Genpact on Twitter, Facebook, LinkedIn, Youtube.
Automation
Analytics
Workflow
Collaboration
Mobility
Cloud
Visualization
Robotic
automation
Legacy systems
People/change managementTechnology Budget/ROI
Change management
Insufficient budget
Poor communication
between IT and business
Internal users slow to
adopt technologies
Many technology ideas
aren’t practical for us
Not aware of the most
relevant technologies
Management divided on
technology use
External users slow to
adopt technologies
Unable to measure ROI
45%
33%
33%
32%
28%
22%
21%
13%
11%
Systems are not
integrated
We lack business
intelligence tools
Access to analytics talent
Our processes and systems do
not capture the required data
Analytics tools are not
applied uniformly
Internal users slow to
adopt analytics tools
Insufficient change management
to drive action from results
Can’t get the business
insights that inform decisions
Insufficient budget
Research by:
© sharedserviceslink and Genpact 2015
Technology has dramatically changed the
way businesses work. When fully harnessed,
digital technologies and analytics can
revolutionize business operations and
impact organizational goals.
Companies are, however, still struggling to
deliver significant results from their
investment, according to research by
Genpact and sharedserviceslink.
We surveyed over 100 executives responsible for business operations. 71%
of
companies participating have annual revenues of over $1 billion.
26%
9%
Digital
technology
Exceeding
expected
benefits
Seeing
less than
expected
benefits
Not at allI don’t
know
Meeting
expected
benefits
Seeing
some
benefits
46%
11%
6%
2%
65%
20%
6%
45%
11%
14%
4%
74%
71%
of respondents have a high or
extremely high focus on digital
technologies, and 64%
on analytics.
Analytics
5%
5%
25%
14%
Extremely well
Well
Fairly well
12%I don’t know
39%Adequately well
Poorly
Digital
technology Analytics
71%
64%
26%
24%
45%
40%
20%
23%
7%
10%2%
3%
Extremely
high
Low Extremely
low
High Average