10 creative ways to use social media via sarkemedia.com

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Presented by Sarkemedia.com

2. * Social media sites offer a way for people to communicate
online and interact with their favourite businesses. Sites
like Facebook, Twitter and Google+ are among the most
popular and most visited on the Web, and many of their
users check theirs every day.
* Here are ten ways you can use social media to better
connect with your fans and boost your business.

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* Social Media sites give your customers direct
access to you. This gives you a chance to listen
to what they have to say and learn how they
feel about your business. By being responsive
and offering them access, social media works
wonders for your customer service.

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* Social media sites let your customers leave
comments on how you're doing. When they
complain or criticise your business practices,
you not only get valuable feedback, but also a
chance to reply and repair your image.

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* Social proof is powerful in establishing your
company's credibility, and social media gives
you lots of opportunities to get real
testimonials. Positive reviews from your
customers can be seen instantly by anyone who
accesses your profile or theirs.

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* You can use your social media sites for idea
development. Give your employees a platform
where they can share their ideas. You can also
use it to keep in touch, offering newsletters,
updates and employee incentive programs.

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* You can use your profile to run your customer
loyalty programs by offering incentives and
rewards. Everything can be done through the
site so you don't need to deal with any more
punch cards.

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* Your social media presence gives you free
advertising on the world's biggest message
board. People can find your profile through
Web searches and their friends' profiles. This is
a great way to attract new customers.

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* Social media makes it extremely easy to get to
know your target market. You can find out
exactly who enjoys your products and services,
as well as find out what else they like.
Companies have spent millions in marketing
research to gather this information and all you
need to do is invest a little time.

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* Every company has a brand message, like Nike's
'Just Do It’. You can use your social media site
to communicate this message to your fans and
prospective customers.

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* By integrating your social media sites with your
blog or website, you can generate more traffic
and leads. Widgets and apps allow you to link
everything together for maximum exposure.

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* Most social media sites have multimedia
applications. You can make a welcome video
showing what your company is all about or
offer a streaming podcast to your customers.
These help by branding your company and
giving it a more personal touch.

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* The most important thing to remember about
social media is that people don't use these sites
to shop. They use them to socialize, share
common interests, and generally hang out.
Make your page an interactive place where
they can get involved and spend time.
* This keeps your brand in their mind and
whenever they're ready to buy, they'll come to
you.

14. *
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