Designing for the web can be exhausting. Between arguing over which department gets to be on the homepage and explaining why a 47-page PDF won't work online, it's amazing we ever get anything designed at all. But it doesn't have to be that way.
By learning more about content—and how to talk about it, plan for it, and deal with it online—you’ll stop going round and round with the same endless conversations, and start designing with focus, clarity, and substance instead.
16. ‘‘We need to shed the notion that we
create layouts from a canvas in.
We need to flip it on its head, and create
layouts from the content out.
— Mark Boulton,
“A Richer Canvas”
36. ‘‘Large organizations endure their fair
share of politics… It’s hard to navigate
these mini turf wars, so tools like
carousels are used as appeasers to keep
everyone from beating the sh** out of
each other.
— Brad Frost, “Carousels”
40. ‘‘Before… wireframing, we can express our
site’s information hierarchy in the
simplest possible way: as a numbered list…
No matter what the homepage looks like—
if it can correctly present this information,
it will be a victory.
— Matt Griffin,
“Responsive Comping”
41. What do we need?
What can we cut?
Where does this fit?
What’s the hierarchy?
66. Flickr images used via Creative Commons Attribution license unless otherwise noted.
Illustrations by Eva-Lotta Lamm. Used with permission.
sarawb.com // @sara_ann_marie
thank you,
BOSTON