1. Visit us at DestinyUSA.com Join us on Twitter @DestinyUSA and Facebook Destiny USA
Our Momentum Continues Several new tenants are slated to
open within the existing facility
On January 27, 2012, Destiny USA Carousel Center sales numbers for over the coming months, including
secured new financing for the existing 2011 were up 9.6%. In December the expanded Forever 21 store and
Carousel Center and the expansion. alone, Carousel posted an increase in Popeye’s Louisiana Grill.
The $420 million dollar package sales of 11.6%, versus an industry-wide
includes $310 million to refinance growth of just 3.3%, according to the December Sales Increases
Carousel Center and $110 million International Council for Shopping 2010 2011
11.6%
for the expansion. This achievement Centers (ICSC). We continue to
Carousel
was made possible as a result of outperform the industry as we show Center 5.5%
the diligent efforts of the Syracuse growth and strength in a rebounding Industry
Average 3.3% 3.8%
Industrial Development Agency economy.
Source: International Council for Shopping Centers Store
(SIDA) and our lenders. Sales Trends 2011 and Carousel Center Sales
Success in February 2012 marked four years since
Destiny USA/Carousel Center began
Sustainability
purchasing renewable energy certificates
from Constellation Energy and
Renewable Choice, two Green Power
suppliers. As members of the Green
On February 6, 2012, Destiny USA used in construction Power Partnership Initiative, Destiny
received official LEED® Gold • 276,000 gallons of soy-based bio USA/Carousel Center has purchased
certification from the US Green Building diesel which fueled the construction 100% Green Power since 2008, which
Council. We are proud to be the largest trucks is equal to more than 96 million kilowatt
LEED® Gold certified super-regional • Flooring made of recycled materials hours of power.
shopping center in the nation. The hard from cork, rubber and crushed walnut
work and dedication of local designers shells This commitment to green
and contractors led the way for us to • All 100 new tenants inside the facility energy is equivalent to any one
reach this significant milestone. which will also be LEED® certified of the following:
Two dozen tenants are currently LEED® • Displacing CO2 emissions from
Some of Destiny USA’s Green registered with the USGBC. They 7,420,739 gallons of gasoline consumed.
initiatives include: include Toby Keith’s I Love This Bar and • Removing CO2 emissions from the
• Over 90% of all construction materials Grill, Michael Kors, Saks Off 5th, BCBG, electricity use of 8,253 average
which were diverted from landfills The Melting Pot and Brooks Brothers. American homes for one year.
• A rainwater harvesting system will We continue to work with tenants to • Planting 1,250,000 tree seedlings and
conserve 4 million gallons of water help them implement more eco-friendly growing them for 10 years
each year initiatives into their stores, restaurants, • Taking 12,979 passenger cars off the
• 23,000 tons of 95% recycled steel and entertainment venues. road for one year

2. Construction
Progress
Several store build-outs are currently
underway throughout the expansion.
Approximately one hundred
construction personnel are working
inside of the expansion each day on
individual stores and common area
spaces. Visitors are welcome to see
construction progress in the wing of the
expansion that is currently open to the
public on the first floor near Carousel Current Construction Rendering of new entrance
Center’s center atrium.
Over the next several weeks, concrete
panels over the “sneak peek entrance
will be replaced with a glass wall. This
entrance will remain open to the public
during this phase of construction.
Approximately 100 construction personnel are on site every day
Destiny USA’s newest entrance is made of Store buildouts are underway. Visitors have
nearly 1 acre of glass the opportunity to watch what’s happening
Storefront installation is nearing completion The Canyon area gives way to natural light
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3. Destiny USA in the News LEED
Registered
With Spring just around the corner, feature Destiny USA and some of
Central New York is coming back to its exciting new announcements and
life with more sun, plants in bloom and updates.
most importantly, more to do! Tenants
Our history is as important to us as • Michael Kors
Destiny USA has recently been is our current momentum. The Eagle
highlighted in a number of destination News recently highlighted Destiny • Saks Off 5th
oriented publications alongside USA and its road to success. You
• BCBG MaxAzria
Syracuse and the Finger Lakes Region. can read all about our social media
Green XC (greenxc.com) featured efforts, our history and our progress at • Gordon Biersch
the Finger Lakes and Destiny USA in theeaglenewsonline.com .
a recent article on things to do. Visit
• Dress Barn
Syracuse’s Spring Visitor’s Guide will • GUESS? Factory Store
• Wilson’s Leather
• Toby Keith’s I Love This
Bar and Grill
• Ecko Unltd
• Johnston & Murphy
• Chico’s
• AJA
• Brooks Brothers
• The Melting Pot
• Hartmann
• Lenox
• Cantina Laredo

4. Where in the world are Destiny USA’s leasing reps?
Leasing reps at Destiny USA travel tirelessly all over Each week our leasing team is researching new ideas
the United States, and beyond, to identify possible new and is out in the field. In addition to traveling, leasing
businesses to attract to Syracuse. They are constantly representatives work to bring potential tenants to
meeting with potential tenants and following up with Syracuse so that they can experience Central New York
signed tenants. It is their job to represent Syracuse and first-hand. In just this past week alone, Destiny USA has
everything the community has to offer to these new hosted businesses from:
stores. Here are some of the most recent cities that our • Cleveland, OH
leasing reps have visited: • Boston, MA
• Houston, TX
• New York City • Lexington, MA
• Niagara Falls • New York City
• Cleveland, OH • Niagara Fall, NY
• Chicago, IL • Newark, New Jersey
• Los Angeles, CA • State College, PA
• Irvine, CA • San Francisco, CA
• Newark, NJ • Irvine, CA
• Boston, MA
• Atlanta, GA Our leasing team
• Miami, FL continues to work
• Pigeon Forge, TN hard to help create the
• Dallas, TX
• Ft. Lauderdale, FL best shopping, dining and
entertainment experience for our visitors.
Learning from our Audience
This spring semester, Destiny USA Students have the opportunity to at Destiny USA, join us at www.
is working with Syracuse University’s work with Destiny USA on a variety facebook.com/destinyusa2012 or
School of Information Studies of different topics including content/ follow us on Twitter @DestinyUSA.
(the iSchool) on social media blogging, policy and procedure, Facebook and Twitter are great ways
development. Professor Anthony social networks, and metrics, among of reaching out to people and letting
Rotolo’s course “Social Media for the others. them know what’s going on. Your
Enterprise” examines how businesses feedback is always welcome.
To find the most up to date
use social media to raise brand
information on what’s happening
awareness to inform their audience.
Several different activities keep the
students engaged
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