1. Sara Refaeli
2518 Salmon Street
Philadelphia. PA 19125
Tel / Fax: 215-426-6088
Cell: 561-289-4436
Email:saraustek@aol.com
OVERVIEW
seasoned sales professionaloffering proven skills in new business
development, key account management.
QUALIFICATIONSSUMMARY
“Hunter” mentality
 Aggressive
 Self-disciplined
 Independent
 Ambitious and intenselygoal-oriented
 Holds self-accountable for performance results
 Respectful ofteam members
International Sales Experience. Persuasive communicator; use consultative
selling skills to identify opportunities, overcome objections, build
relationships and turn cold canvassing into sales.
SALES SKILLS
o Account Acquisition & Retention
o Cold Calling
o Territory Management & Customer Support
o Powerful Presentations
of Business-to-Business & Business-to-Consumer Sales
to Lead Qualification & Generation
of new accounts
fluent in English, Spanish and Hebrew
PROFESSIONAL EXPERIENCE
SEASHORE FRUIT & PRODUCE
Business Development Manager
(2010-Present)
Combine strategic analysis, marketing, and sales, and involved in
everything from thedevelopment of
My employers’ products and services, to the creation of marketing
strategies, generation of sales leads and
negotiating and closing deals.
Identify new business opportunities—whether that means new markets, new
partnerships with other businesses, new ways to reach existing markets,
or new product or service offerings to better meet the needs of existing
markets—and then to go out and exploit those opportunities to bring in
more revenue.
In the last year I increased the business in 30% and brought in over 1Million dollars in revenue.

2. US-Tech Publication, Phoenixville, Pennsylvania
(1999- 2010)
Trade Publication for theElectronic Industry
Sales Manager - New Business Development
o Responsible for selling print and online advertising for US Tech
trade journal
o Opened 750 new accounts generating over $1 Million in revenue
o Contact with high level executives for trade shows in the electronic
field
o Manage multiple priorities and met aggressive deadlines
o Participated in professionaltrade shows involving national and
international companies
ICM. Conferences, New York, NY (1997-1999)
(International Communications for Management)
International Sales Manager (Telemarketing)
USA, Israel, Central and South America
o Sold Conferences generating over $500,000 in sales
o Managed, trained, and motivated 5-8 inside sales representatives.
O Achieved group quotas and managed sales activities.
o Lead generation, forecasting, and report to Director of Sales.
o worked closely with top executives in theHigh Tech Industries.
Salmon Inc., Philadelphia, PA
Privately Held Seafood & Produce Company
(1991-1997)
Sales Representative / New Business Development
o Opened 60 accounts in thefirst year generating $250K in sales
o Exported container loads of Fresh Produce to South America
o Continued to open new accounts, building sales to $1Million.
o Organized, participated, and assisted in professionaltrade shows.
Triple“A” Farms Inc., El Tigre Venezuela
Privately held Produce company (1983-1991)
Sales & Marketing Manager
o Successfully opened USA, Germany, Holland, and UK markets selling
fresh produce.
o Grew sales from zero to $5million
o Responsible for international marketing and sales transportation,
collections
o Negotiated purchase/ installation of equipment for packing house
and agriculture factory.
o Left country for political reasons, and safety, resulting in closure
of company.
SEMINARS/COURSES
Sales training for theelectronics companies by attending courses and
presentations in
Different trade shows (Anaheim, Las Vegas, Munich, and NYC; 1999 -
present)
o Telemarketing / sales, professionaltraining (New York, 1997)
o Non-Traditional Exportation, Finexpo (Caracas, Venezuela, 1989)
o International Commerce/Marketing/Packaging/Financial/Customs
(Caracas, Venezuela, 1981-1988)
o Aerial Traffic & Tourism(Florin, Caracas, Venezuela, 1980)

3. o English & Human Relations (Ethiopia, 1971-1973)
EDUCATION
Bachelor in Education, Givatayim, Israel
Degree in teaching School of Arts and Craft
Fluent in English, Hebrew, and Spanish
References Available Upon Request