PROJECT BRIEF Quiz James about his interests and find a problem that could be solved with a simple mobile app. Design an app that solves the problem simply and effectively. CLIENT Student project for User Experience Design Immersive, General Assembly, Summer Sydney 2014 DURATION 1 week TOOLS POP App, pencils and paper.

1. Mobile
Application
User
Experience
Design:
UXDi:
Project
1
SARA
MICHELAZZ0
Needfinding,
Scenarios,
Rapid
Prototyping
(POP)

2. Statment of the problem
Solution
James wishes he were a better cook. He enjoys cooking, but doesn’t have
much time for it. He looks for recipes online and makes up his own, but
usually cooks the same 5 basic recipes. When he cooks, he tends to
modify recipes on the fly without keeping track of the changes. This
makes it difficult to reproduce the same recipes in the future.
I designed an app to make James a better cook. It helps him keep track
of successful recipe alterations and build his own recipe collection. The
app also gives James inspiration to continue cooking his favourite
recipes and to add more variety to his repertoire.

3. How do I get it?

4. Needfinding

5. Needfinding
The first step of the project involved focusing on the problems.
Needfinding included:
- getting ready for the interview,
- conducting the interview,
- audio recording the interview and taking notes.
Then going through all of the materials again.

6. When the results are not
as I expected I get a bit
frustrated.
“ “
Me: “Great … there is a little problem I can work on!”

7. Key findings
James
enjoys
cooking;
he
used
to
cook
every
day
before
he
got
married
9
months
ago.
Now
he
cooks
2/3
+mes
a
month
and
someLmes
during
the
weekend
with
his
wife.
James
tends
to
prepare
basic
meals,
usually
with
the
same
5
recipes.
SomeLmes
he
looks
for
recipes
online
and
he
makes
his
choice
based
on
the
pictures
and
the
ingredients.
He
usually
changes
recipes
to
suit
his
taste
but
he
doesn’t
keep
track
of
the
changes
he
makes.
The
result
is
that
he
oPen
gets
frustrated
because
the
recipes
don’t
always
taste
the
same
every
Lme.

8. I look for recipes online and
I make my choice based on
the pictures and the
ingredients.
“ “
Me: “Yep he is used to browse the web for recipes ! ”

9. During the downtimes while
cooking I read news on my
iPhone.
“ “
Me: “He has an iPhone and he uses it while cooking!

10. I am willing to learn
because I really enjoy the
process.
“ “
Me: “He wants to improve so he will be willing to invest some time to
become a better cook!

11. The solution

12. Goals:
• Help James to
remember
successful changes
to recipes.
• Collect his recipes.

13. How do I get there?

14. Brainstorming
I
have
sketched
new
ideas
on
paper
to
keep
track
of
them
but
I
didn’t
read
them
back
unLl
I
had
finished
analyzing
the
problem
and
the
user’s
needs.
Usually,
new
ideas
become
a
great
source
of
innovaLon
later
on
in
the
process.

15. User flow
In
order
to
define
the
main
flow
I
sketched
the
whole
process,
underlining
the
decision
points
and
the
interacLon
with
external
resources.

16. Site Map
Designing
the
site
map
helped
me
to
understand
the
hierarchy
of
pages

17. Improving design through
validated scenarios.
When you sketch a scenarios ask yourself if it is plausible.
Tell a story, but tell a plausible one.
I had the chance to validate these scenarios with James. Every scenario leaded
me to very interesting features driven by the user need.

18. Usually
before
James
create
a
new
recipe
he
goes
to
the
market
for
inspiraLon
and
to
buy
ingredients.
APer
he
eats
if
the
dish
looks
good
he
takes
a
picture.
Scenario 1
Very
frequent

19. Scenario 1
Very
Frequent
Usually
people
who
are
cooking
have
dirty
hands.
This
is
why:
-­‐
the
main
informaLon
should
fit
on
one
page,
so
there
is
no
need
to
scroll.
-­‐
the
iPhone
shouldn’t
turn
the
screen
off
while
on
the
recipe
page.

20. Scenario 2
Frequent
James
wants
to
cook
a
recipe
he
made
a
few
months
ago.
He
can’t
remember
the
ingredients
and
he
looks
them
up
on
the
app.
He
decides
to
modify
the
recipe
on
the
fly
and
the
result
is
awesome:
it
tastes
much
beer
this
way.

21. Scenario 2
Frequent
James
likes
to
alter
recipes
but
usually
the
changes
are
small.
This
is
why
I
should:
-­‐
insert
a
clone
bu?on
so
James
doesn’t
have
to
fill
the
new
recipe
form
from
scratch
and
he
can
save
Lme.

22. Scenario 3
Less
frequent
James
prefers
to
look
for
new
recipes
online
using
his
desktop
because
he
finds
the
bigger
screen
more
convenient.
This
is
why
he
needs
a
tool
that
synchronizes
his
desktop
with
his
phone.

23. Scenario 3b
Less
frequent
The
sync
applicaLon
should
include
the
following
features:
• Send
a
link.
• Send
notes.
• Select
a
picture
from
the
url.

24. Rough
scketches

25. User Feedback

26. Rough
scketches

27. User Feedback

28. “Fixed”
scketches

29. Usability testing

30. POP
Prototype
Click
to
try
the
interacLons
on
POP
website
WATCH
IT
LIVE
Link:
hps://popapp.in/w#!/projects/
52cd332fde3003842e000370/
preview
The
prototype
is
at
a
very
early
stage
and
was
created
with
a
POP
app.
The
main
goal
was
to
understand
if
the
app
could
meet
James’
needs.
InteracLon
with
the
camera
and
the
photo
stream
haven’t
been
explored.

31. Design iteration &
user feedback
Usability
tesLng
the
prototype
helped
me
to
fix
layout
problems
and
interacLons:
Key
findings:
• Refine
the
home
page.
• Modify
sync
page.
• Add
back
buons
to
navigaLon.
• Refine
the
recipe
page.
Thanks
to
James
feedback
I
was
able
to
improve
some
pages
and
add
new
ones.
Key
findings:
• the
sync
with
the
desktop
is
now
on
the
home
page
• in
the
recipe
page
the
main
content
fits
on
one
page
• the
image
on
the
recipe
page
can
be
enlarged
• the
"edit
recipe
page"
now
follows
the
design
paern
of
the
recipe
page

32. Thank you
Special
thanks
to
James,
Cheryl,
Karen
and
Mitch.
SARA
MICHELAZZ0