Weitere ähnliche Inhalte Ähnlich wie Ipt655 Wk4 Type and Color (20) Kürzlich hochgeladen (20) Ipt655 Wk4 Type and Color5. Typeface = set of letterforms and glyphs in a certain style Example: Arial Font = set of letterforms and glyphs from a typeface in a particular weight and size Example: Arial Bold 12pt Typography 8. Serif / San Serif / Script Most readable (print) = serif Most readable (electronic) = san serif Typographic Taxonomy 9. Display / Body Display = NO MORE than 5 lines! Display = good for Headlines Captions Pull-quotes Body = block paragraphs Typographic Taxonomy 10. Color Hue : position on the color wheel Primary Secondary Tertiary 11. Color Value : lightness/darkness Tint – lighter than pure hue Shade – darker than pure hue 12. Color Saturation : intensity of color High saturation – “vibrant” “bright” Low saturation – “neutral” “muted” 19. Select typefaces to match each of the adjectives listed. Create color schemes (using paint chips) for at least 5 different adjectives.Assignment