Sara Gordon

London, United Kingdom United Kingdom

Senior Strategist at Rufus Leonard

Advertising / Marketing / PR

My background is a combination of psychology, brand planning, technology and digital marketing. My experience has taught me that understanding customers--how they think, buy, and interact with products and services is one of the most important insights that can guide business strategy. I work to make businesses even more successful, with the help of research, brand strategy, semiotics, customer journey mapping and prototyping to proactively progress brands. Facilitating transformative outcomes both internally to brand teams and externally to customers is a critical tool to meet modern day expectations, new behaviours and create distinctiveness in a cluttered marketplace.