MODEL PPT For Marketing plan - Android app Created by Santhosh S,IIT Madras during a Marketing Management Internship under Prof. Sameer Mathur ,IIM Lucknow

1. Marketing Plan For A Mobile App
Elite Home-Service

2. Executive
Summary

3. 1.Entering the market as a
Home Service App -New
Startup
2.One App For all Home
and Professional Services
In Cities
3.Providing platform for
small companies and
Independent workers
4.Grabbing market share

4. Situation
Analysis

5. New Startup
by a group of
Engineering
Students

6. 1.Majority of the people in cities
have Access to internet and
smartphones today.

7. 2.Demand For Comfort in Personal Work

8. 3.Very Few Competitors

9. 4.Small companies And Independent Workers
-Looking for
Expansion of
their service

10. Target customers
Working Middle Class
Segment with access to
Smartphones and
Internet in Cities

11. G O A L
1.To Achieve market share of 20% in 6 months in all Major
cities.
2.Become one of the Successful Startup of the year
3.Good Brand Value

12. STRATEGY

13. 1.Pitching Urban middle class People who are
new to the City and looking for best Home and
Professional Services at their Convenience
Target Market

14. 2.Partnership with Trusted and
expert service
companies/independent workers

15. Working As a Bridge Between
potential customers and Small
Companies

16. Competitors
UrbanClap - Service Experts

17. Value
Proposition

18. Value to their money and time
-Best prices
-Convenient Scheduling
Customers

19. -Increasing Their opportunity(market
reach)
-Minimal Charges
-Increasing their market share and
brand value
Collaborators

20. Company
-Increasing Brand Value -
Preferred Choice for customers
and partners
-Grabbing Market Share
-1 app, that's all you need for all
the basic Services

21. Tactics

22. Product
FREE
Mobile App
1.Customers
2.Collaborators
Elite Home-
Service

23. Product Description
Mobile App to Book their Home
Service
- Variety of options
- Scheduling at Convenience
- trusted and Quality Professionals

24. Available
S
E
R
V
I
C
E
S
Professional Services -
Yoga instructor, Photographer, Make up professional,
Birthday planner, Interior designer, Guitar teacher,
Counselors, Tax consultant etc
Home Services - Electrician,
Plumber, Carpenter, Home cleaning, AC repair services,
Pest control services etc

25. Rating and Review
System To choose
Best option

26. Product Features
Price and Payments
-Pre approved Quote - best on market
-Variety of payment options-
Wallets,Internet Banking,Cash

27. Product Features
Trusted And
Qualified Expert
Professionals

28. Premium Version
Rs 499/- for 3 Months

29. Premium Version
-Get 2 Free Services
-Instant Booking - Person Arrives In less time(less than
30 mins)
-First Preference
-More Offers

30. INCENTIVES
-Offers through
Coupons(cash back,etc)
-First Time App Install offer
-Refer Friends for offers

31. Points of Difference
1.-More options-
Food delivery from local stores -Especially providing home
made food choice
Goods delivery from local stores
2.Better rating and feedback system
3.List of available service and their ratings updated every 24 hr

32. Communication
Social Media -Ads,Post
Friends,Family
Online and offline publicity and
marketing - poster,etc

33. Distribution
Mobile App - GOOGLE PLAY STORE,iOS
APP STORE
and
WEBSITE

34. IMPLEMENTATION

35. Infrastructure
-Office space that serves as place for the team to
work ,to maintain app related
machines(servers,etc) and also contact point for
partners

36. -Analysing Markets
-Budget Fixing
-Finding Office Space
-Complete all Necessary steps to enter the
market(rules,regulations,etc)
Business processes

37. -Finding potential sponsors for funding
-Forming Team
-Management,app dev,etc
-Finding links to associate with potential
partners
Business processes

38. Schedule
Completing the Business processes in a time of 2
months
Launching the beta versionat the end of 2nd month
Final Product Launch :Last week
of 3rd month

39. DISCLAIMER
Created by Santhosh S,IIT Madras during a Marketing Management Internship
under Prof. Sameer Mathur ,IIM Lucknow
THANK YOU