2. Mob: 9900885335 | www.beegroup.in| Email: beegroupindia@gmail.com| BeeGroup Strategists’
At our founding academic training, peer-to-peer learning and application are
integral to a student’s learning experience. At DigiBee we have replicated this
approach in our “Globally Connected Classroom”. While the course frameworks are
delivered using interactive video lectures, two-thirds of the learning time is devoted
to application of these concepts through assignments, cases and discussions with
your peers.
Our team of brand strategists combines Academician business enhancers,
marketing evangelists’, entrepreneurs, Strategists’, corporate trainers and design
experts thinking to develop meaningful, differentiated, and authentic brands for
companies’ big and small, start-ups or stalwarts. We don't just come up with what’s
cool; we craft the message your customers want to hear and one that you can
deliver on.
3. Mob: 9900885335 | www.beegroup.in| Email: beegroupindia@gmail.com| BeeGroup Strategists’
Respected Clientele
Greetings …!!
This program focuses on how marketers can reach digitally savvy audiences, build
deep customer relationships, and influence the digital path to purchase.
Warm Regards,
Santhosh GK PhD
Managing Director – BeeGroup
To succeed, marketers must be able
to plan, implement, and measure the
impact of digital strategies that are
suited to today’s customers and
integrated with their traditional
marketing and business goals.
“BeeGroup– MOTO”
Great things are done by – Series of Small
THINGS
Developing a respective Digital brand
is more than just a creative exercise;
it's a discipline involving research
and analysis, plus structured
management and implementation.
This course is based on BeeGroup
S.P.I.E Methodology course on Digital
Marketing Strategies taught to
executives that come to Various
Business School from all over the world.
The marketing paradigm has
transformed with the rise of digital
technologies. Companies today face a
constant proliferation of social media
channels, the growing power of
connected customers, and an explosion
of new digital tools.
S – Spiritual Quotient
P – Psychological Quotient
I – Intelligent Quotient
E – Emotional Quotient
4. Mob: 9900885335 | www.beegroup.in| Email: beegroupindia@gmail.com| BeeGroup Strategists’
Module 2 — Advanced Search Engine Landscape
• What is SEO?
• What is Search?
• What is a Search Engine?
• What Search Engines are used for?
• Why use SEO for your Business?
• SERPs, Categorization of SERPs
• Crawling, Indexing and Ranking
• How search Engines Work?
• Evolution of Search Engines
• SEO AUDITS
Module 1 – Traditional Marketing V/s Digital Marketing
• From Mass Markets to Customer Networks
• Mass Market Model v/s Customer Network Model
o Story #1 – Listening your Brand
o Story #2 – Loving your Brand
o Story #3 – Driving your Business
• Definition of a Customer Network and who is in your customer network.
• Metcalfe’s law & Milligram’s Small world hypothesis.
• 1-to-1 communications tools to many-to-many communication tools
• Rethinking the Marketing Funnel
5. Mob: 9900885335 | www.beegroup.in| Email: beegroupindia@gmail.com| BeeGroup Strategists’
Module 3 — The Digital Advertising Mix: Key Channels
and Principles
• Digital Advertising Overview
• Email Marketing
• Search Engine Advertising
• Display Advertising
• Video Advertising
Principles of Effective Digital
Advertising: Targeting
Principles of Effective Digital
Advertising: Personalization
Principles of Effective Digital
Advertising: Optimization
Module 4 — On-Page
Optimization
What is On-Page Optimization?
Reasons and Benefits of On
Page SEO
Keyword Analysis
URL Mapping
Title Tag, Meta Tag Description,
Meta Keywords and Focus
Keyword
Alt Tags
Header Tags
Anchor Text
Internal Links Creation
Creating Search Engine Friendly
URL
Removing Broken Links
6. Mob: 9900885335 | www.beegroup.in| Email: beegroupindia@gmail.com| BeeGroup Strategists’
MODULE 5 - Five Core Behaviors of Customers in the
Digital World
Five Core Behaviors of Customers in the Digital World
Maslow’s Theory and customer network behaviors
Introduction to Core Behaviors - Access,
Engage, Customize, Connect and Collaborate
MODULE 6 - Access Strategy
On-Demand Services
Mobile Wallets and Loyalty Location-Based Services
Mapping Path to Purchase and Micro-moments
Omni Channel Thinking strategy
Challenges for the Access
MODULE 7 - Engage Strategy: Content
Marketing, Utility, Messaging, and Brands as
Publishers
Introduction to Engage Strategy
Offering Utility and Being Relevant
Showing a Personal Face and Targeting
Your Audience
Linking Content to Conversions
Who Creates the Content?
Key Issues of the Engage Strategy
7. Mob: 9900885335 | www.beegroup.in| Email: beegroupindia@gmail.com| BeeGroup Strategists’
MODULE 8 - Customize Strategy: Targeting,
Personalization, and Marketing
Introduction to Customize Strategy - Netflix
Personalized E-commerce - Example
Personalized Packaging - Coke
Mix and Match Products - Starbucks and Customer Manufacturing
Targeted
Communications
Targeting based on Customer Lifetime Value - Example
Are you too targeted? - The Target based STORY
Key issues for the Customize strategy - The Paradox of Choice The
Four Sharing Mindsets.
MODULE 9 - Connect Strategy: Social Media,
Communities, and the Power of Conversation
Listen and Learn, and What to listen for
Examples of Listening
Social Customer Service
Plan a Game out of your Conversations
Add a Layer of Value
Common Metrics to Measure and Defining Your Terms
Key Challenges for the Connect Strategy
MODULE 10 - Collaborate Strategy:
Introduction to Collaborate
Strategy Passive Contribution
Active Contribution
Solving the Expertise Gap
Crowd funding
Key issues for the Collaborate Strategy
8. Mob: 9900885335 | www.beegroup.in| Email: beegroupindia@gmail.com| BeeGroup Strategists’
MODULE 11 - Best Practices for
Brands on Social Networks
Organic v/s Paid
Major Social Networks – Pros and Cons
Evolving Ad Products
Targeting Options
Online Influencers and Customer Decisions
MODULE 12 - Metrics,
ROI, and Agile Modeling
Swimming in Data
Speaking Different
Languages Barriers
Measuring ROI Apples and Oranges
Which half of my digital is working?
Model Based on Your Strategy
Focus on KPIs
Question your Data
7 habits of the agile marketing modeler
MODULE 13 – Process,
Planning and Execution of Digital
Marketing Strategy
Setting Objectives
Segmentation & Brand Positioning
Ideation & Concept Selection
Execution
Measurement
9. Mob: 9900885335 | www.beegroup.in| Email: beegroupindia@gmail.com| BeeGroup Strategists’
Module 14 — On-Page Optimization
What is On-Page Optimization?
Reasons and Benefits of On Page SEO
Keyword Analysis
URL Mapping
Title Tag, Meta Tag Description,
Meta Keywords and Focus Keyword
Alt Tags
Header Tags
Anchor Text
Internal Links Creation
Creating Search Engine Friendly URL
Removing Broken Links
Module 15 — Google Analytics and Google
Webmaster
What is Web Analytics?
How Google Analytics works?
Why Google Analytics is needed for SEO Campaigns?
How to configure Google Analytics?
Google Analytics plug-in configuration within Word Press
Checking Real-time Analytics
Looking at Geo (location) of overall audience.
Users flow
Acquisition — All Traffic — Channels
Traffic achieved through organic search
In-Page Analytics
10. Mob: 9900885335 | www.beegroup.in| Email: beegroupindia@gmail.com| BeeGroup Strategists’
Module 17 —Project — Off Page Optimization — Link
Building
What is Off Page Optimization?
Benefits of Link Building / Off Page submissions
Directory Submission
Social Bookmarking
Article Submission
Google Map Listing
Guest Blogging
Press Release Submission
Blog Creation and Customization
Social Media Links
Module 18 — Black Hat SEO Techniques to Avoid
Module 16 — Web CEO, SEO Profiler and Other SEO
Tools
Google Commands: align-title, align-url, etc.
Screaming frog (Audit Tool)
Domain Tools
Archive Tools
Duplicate Content Checking Tool — Copyscape
Filling DMCA (Digital Millennium Copyright Act)
SEO Profiler (Audit Tool)
Keyword Stuffing
Paid Links
Link Farming
Article Spinning
Hidden Text
Doorway pages
Google Bombing/Link
Wheel
Duplicate Sites
Automated Submissions
11. Mob: 9900885335 | www.beegroup.in| Email: beegroupindia@gmail.com| BeeGroup Strategists’
Module 19— Online Reputation
Management
What is Online Reputation Management?
Relationship between SEO and ORM
Listening Tools
Google Alerts
Social Mention
Tactics to rectify negative reviews
• Use of Content
Module 20 — Algorithms and Google Updates
What is Algorithm?
Why Google updates Algorithms?
Google Panda
Google Penguin
Google Hummingbird
Google Mobile Friendly Update
Google Top Heavy Update
Google EMD Update
Google Pirate Update
Google Pigeon Update
12. Mob: 9900885335 | www.beegroup.in| Email: beegroupindia@gmail.com| BeeGroup Strategists’
Module 1 — Social Media
Introduction
What is Social Media?
How did the evolution of Internet Happen?
Metrics, Campaigns & Execution Overview
Module 2 — Digital marketing
v/s Social Media Marketing
Various parameters of Digital Marketing
Various parameters of Social Media Marketing
Minor and major differences between Digital
marketing & Social Media marketing
Module 3 — Paradigm
evolution of Social Media and
Content
Evolution of Social Media through the
years
How did Content Trends develop Social
Media?
Content Marketing Trends and its
Benefits via Social Media Module 4 — Content
Marketing and Real-time
marketing
What is Content Marketing?
What is Real-time Marketing?
Differences between the two
How to make your brand grow by
practicing both?
13. Mob: 9900885335 | www.beegroup.in| Email: beegroupindia@gmail.com| BeeGroup Strategists’
Module 5 — Project —
Viral Marketing
Introduction to Viral Marketing
Implementation of Viral Marketing
How can a brand tap into it for
growth?
Module 6 — Marketing on
Social Media platforms
Face book, Twitter, LinkedIn, Interest,
Instagram, Snapchat
Deep insights into all Social Media
Channels
Marketing parameters for social
channels
Best campaigns on platforms
Module 7 — Facebook Marketing
in Detail
Understanding Facebook Marketing
Facebook Glossary
Facebook Fan vs. Page vs. Group
FB Plugins
Exercise on Facebook Posting
Creating external tabs on Facebook Page
Uploading Contact for Invitation
Creating External tabs on Facebook
Creating Page
Module 8 — Facebook
Media Marketing
Increase Fan following on Page
Marketing on fan page
Fan Engagement
Important Apps/Listing
Facebook Advertising
Types of Facebook AdvertisingModule 9—Best Social Media
Campaigns/Best Digital Campaigns
Case Studies and Learning through exercises
and assignments
Successful Strategies Creation