This document summarizes the services of mmr, a company that specializes in food and beverage innovation for major brands. It provides sensory evaluation and product development expertise across its six product companies. Mmr was founded on bringing together sensory and consumer insights to create extraordinary experiences for brands, fighting ordinary innovation since 1989.

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2. Fighting
ordinary
innovation for the
world's leading
brands.
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8. At mmr we…
01. Are food and beverage specialists
02. Have true global presence
03. Offer a complete innovation toolkit
04. Are product experience experts
05. Are 6 product companies with expertise
across innovation cycle
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9. 2021
We were founded on
the concept of bringing
together sensory &
consumer insights.
1989 We’re fighting ordinary innovation,
creating extraordinary experiences.
BRAND
PACK PRODUCT
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10. A scientific discipline used to evoke, measure, analyze
and interpret those responses to products that are
perceived by the senses of : We are achieving
sensory evaluation
through the use of :
Trained Experts
Objectives Attributes
Quantitative Data
What is Sensory?
HEARING
Sound
SMELL
Aroma
TOUCH
Texture
TASTE
Flavour
SIGHT
Appearance
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11. A scientific discipline used to evoke,
measure, analyze and interpret those
responses to products that are
perceived by the senses of :
What is
Sensory?
HEARING
Sound
SMELL
Aroma
TOUCH
Texture
TASTE
Flavour
SIGHT
Appearance
11

12. We are achieving
Sensory Evaluation
through the use of :
Trained
Experts
Quantitative
Data
Objectives
Attributes
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