2. NEXT
Strategy and Planning
10 Sales Strategies for SME's
Implementation - 90 days Plan
Metrics to analyse a Strategy
Presentation
Highlights
General Discussion Flow
WWW.CONSULT4SALES.COM
3. STRATEGY &
PLANNING &
TACTICS &
OPERATIONS
NEXT
What is the difference
between Strategy, Planning,
Tactics and Operations?
WWW.CONSULT4SALES.COM
6. Market
Extraction
Sell More to Existing Customers.
MCPC - More Customer per Customer
Cross Sell Complementary items
Up Sell Supplementary items
Reference Sell to high CSI score
owners
2
WWW.CONSULT4SALES.COM
7. Market
Development
Develop new forms of selling in existing
markets
Direct Selling
Channel of Distribution
Modern Retail Trade
Key Account Management
Institutional Selling
Exports
E-Commerce
3
WWW.CONSULT4SALES.COM
9. Product
Development
New Products in Existing as well as New
markets
New products backed by research
New products backed by opportunity
assessment
5
WWW.CONSULT4SALES.COM
10. MCPT
More Customer Per Type
Cloud Mapping
Domain Expertise of a cloud
6
WWW.CONSULT4SALES.COM
11. Market
Intelligence
Learn from current failures of the market.
What is the weakness of competitor?
How to make it your strength?
7
WWW.CONSULT4SALES.COM
15. Freakonomics
Sell for Free, Create a tribe as strong as
Cult!
Free Trial
Post Paid Retrial
Pre Paid Habit
9
WWW.CONSULT4SALES.COM
16. The AIDA
Funnel
Awareness, Interest, Desire, Action
How many did you make aware?
How did you convert awareness into interest?
How did you translate interest to desire?
How did you upgrade a desire into an action to
buy?
10
WWW.CONSULT4SALES.COM
17. The 90 days plan
Rome was not built in a day!
Week Wise
Focus
Deliverables
Monthwise
Benchmarks
Metrics
Quarter wise
Milestones
Yardsticks
NEXT
WWW.CONSULT4SALES.COM
18. The Metrics
What should you measure in the 90 days plan?
Month 1
Lead Generation
Month 2
Proposals and Negotiation
Month 3
Order Fulfillment
NEXT
WWW.CONSULT4SALES.COM
19. Contact Us
Ways to reach Strategic Concepts (I) Pvt Ltd
Corporate Website
www.consult4sales.com
Phone Number
9970506000
Email Address
sanjay@consult4sales.com