For academic use. can be downloaded for your teachings online

1. SOCIAL NETWORKING SITES AND
MASS COMPAIGNS
SANJAY KALEKAR

2. INTRODUCTION
• A democratic medium to revitalize the view
points and to put owns own thinking to others
• Responsible use is must
• Exposes political information and publicize it
• Low cost media
• Speedy dissemination of information
• Group communication along with feedback

3. How helps?
1. tool to influence people:
• Socio-economic impact is becoming more
visible in India.
• Social media becomes a platform for interface
between the people and similar public groups.
• Hence, a powerful tool to influence public
opinions and government policy making

4. 2. Interactive
• These sites allowed two way communication
and democratic participation
• Public dialogue
• Sharing information with facebook,twitter, you
Tube and other similar sites
• This dialogue creation extends the reach and
becomes a mass campaign with the ability to
raise donations and also some criticism

5. 3. Provides lateral communication
• No hierarchy
• Without any influence
• Can set movements
• Works in forming and executing the
campaigns through these sites
• Works both for the beginner and the activist

6. 4. Introduces resistance culture
• Reshapes the social movements
• Along with opportunities helps us to resist for
the bad
• Instant sharing helps us to put our response to
others
• Collective actions can also be provided
• Irrespective of political identity

7. 5. Available to the greater number of
people
• Accessible to more number of people
• Extensive array of material available
• Creates virtual protest
• Helps identifying each other of similar opinion
• This gives voice to women and the
marginalized groups

8. 6. Easy accessibility
• Via mobile phone
• Immense growth in using social media
• Sharing significant information continuously
• Rapid exchange of ideas and opinions through
messages or videos
• Instant in dissemination and spread

9. 7. Social benefits of SNS
• Helps in education, communication,
socialization, healthcare developments,
entertainment , knowledge and similar
avenues
• Advent of change for social evils, voilence
against women, corruption and also about
government schemes

10. 8. Political campaigns
• Strategic campaigns in political events
• Spreading campaign messages to the larger
groups
• Centralized personal contact
• Settles the problems during compaigns

11. 9. Anti corruption campaigns
• Anna Hazare movement of “ India against
Corruption”
• IAC- 500,000 FACEBOOK LIKES TILL DATE

12. 10. Public health campaigns
• COVID-19
• POLIO
• BCG
• HAND WASHING
• GERM CLEANING
• HYGENIC HEALTH PRACTICES ETC

13. •THANK YOU!!!