Find out whether you can create a personal brand for yourself. Know what are the fundamental requirements for building your personal brand in the digital age. Learn how to create your presence in digital & social media so that your network works for you to create your personal brand

1. Building your Personal Brand
In the Digital Age
HOW DO YOU CREATE A PERSONAL BRAND USING DIGITAL TOOLS?
Sanjay Bhattacharji

2. CAN INDIVIDUALS BE BRANDS?
“ A Brand is an image that you have in your mind about a product or person”
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3. CAN INDIVIDUALS BE BRANDS?
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4. DO YOU NEED TO BE A CELEBRITY TO HAVE A PERSONAL
BRAND ?
DR ATUL GAWANDE
atulgawande.com
PV SUBRAMANYAM
subramoney.com
GOUR GOPAL DAS
facebook.com/gaurg
opald
NISHA RAGHAVAN
nisharaghavan.com
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5. WHAT CREATES A PERSONAL BRAND?
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6. HOW DO YOU CREATE A PERSONAL BRAND?
PERSONAL BRAND
GROOMING
ATTITUDE
EXPERTISE
DIGITAL
PRESENCE
IMPRESSION
DIFFERENTIATE
VALUE PROPOSITION
CONSISTENCY
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7. GROOMING Looking Best for your type of work
ATTITUDE Positivity, Confidence, Respect for others
EXPERTISE Areas where you can truly deliver
DIGITAL PRESENCE Web Presence, Conversations
IMPRESSION Professionalism, Sophistication,
Intelligence, Credibility
DIFFERENTIATE AND CREATE A VALUE PROPOSITION
CONSISTENTLY ARTICULATE
AND
LEVERAGE
“What do you want
to be known for?”
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8. WHAT IS DIGITAL PRESENCE?
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9. Your Digital / Web Presence is a Golden Opportunity to create a
good impression, sometimes your only chance
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10. HOW CAN A DIGITAL PRESENCE HELP YOU?
 Reach out to large number of relevant people
 Position yourself as an expert in your field
 Grow your network of contacts
 Become a trusted source of information and knowledge
 Market your products and get new clients
 Better utilize time, money and resources
 Its Free….mostly!
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11. STEPS: CREATE YOUR LINKEDIN PROFILE
1. Connect with People 2. Join Groups. 3. Engage in relevant conversations 4. Leverage Profile views for use
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12. CREATE YOUR OWN WEBSITE
Self Hosted Wordpress Blog on a Custom
Domain Name.
Free Blogging could get revenues & is
better than a static website
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13. 1. Demonstrate your skills 2. Share your expertise. 3. Get found more easily 4. Earn Revenues
CREATE YOUR YOUTUBE CHANNEL
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14. SET UP YOUR SOCIAL PR CHANNELS
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15. MAKING THE BEST OF WHATSAPP
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16. CROSSLINK AND AUTOMATE SOCIAL SHARING
Share your Facebook posts on Twitter
Share your YouTube posts on Google+ & Twitter
Share your Linkedin posts in groups & Twitter
Manage your Social Media pages through a single dashboard
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17. SECRET 1 - SHARING THE RIGHT CONTENT
 Content is King
 Think about what value this content would offer
 Comment, Share and Like relevant content
 Product related content through blogs, articles or slides
 Make it interesting with images and videos
 Create conversations by being a facilitator
 Do your own tests
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18. You have to do the right thing... You may
never know what results come from your
action. But if you do nothing, there will be
no result.
Mohandas K. Gandhi
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SECRET 2 - PERSISTENCE

19. Consistency will get the results.
Remember, Rome was not built in a day.
Know who your audience is and know well!
SECRET 3 – CONSISTENCY AND AWARENESS
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20. SUMMARIZING THE KEY TAKEAWAYS
• Personal Branding is about creating a differentiation
• Awareness, Trust, Reputation & Perception are Key
• Your Grooming, Attitude, Expertise & Presence create an Impression
• Have a presence in digital platforms where you are willing to put efforts
• Consistently articulate your UVP to create a personal brand
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21. SUMMARIZING THE KEY TAKEAWAYS
• Digital Presence can increase your reach and optimize resources
• Create your own website
• Have a presence in social media sites where you can put in efforts
• Automate and share relevant content to reach out to more people
• Let your network create your personal brand
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22. SUMMARIZING THE KEY TAKEAWAYS
• Creating & Sharing the right content is important
• Being Persistent pays
• Being consistent & knowing your audience will get the results
• Let your network create your personal brand
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23. THANKS!
Lets Talk
Sanjay.bhattacharji@srei.com
Twitter: @Sanjbht
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24. Sanjay Bhattacharji
 Msc. MBA, SMP, Indian Institute of Management (IIM) Calcutta
 Currently Vice President, Retail Liability, Srei
 Close to 15 years experience in Marketing, Digital & Customer Service
 Conferred the CXELA (Consumer Experience) award by BBC Knowledge in Feb 2017
 “Most Influential Marketing Leaders” Award by WMC & CMO Council in November 2016.
 Awarded “50 Most Influential Digital Media Professionals” citation by WMC & CMO Council, 2015
 “Most Talented Marketing Professional – BFSI Sector” in the Lokmat BFSI Awards held July 2014
 A BIT ABOUT MYSELF
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