This is a document which fully describes how to do On-Page Seo.

1. .
On page seo kya he
ON Page apne aap me ek bhut bada topic hai. ON Page ka meaning hai apni
website ko Google ke rules ke according banana. ON Page SEO me ham apni
website ko edit karke use aisa banate hai ki Google use easily read kar sake aur
user bi website se jyada se jyada attract ho. Ab On page SEO me kya kya karte
hai, ye ham aapko batate hai- ...
On page seo ki 2 techinc he pehele wo technic kom janenge
1 White hate seo
2 Black hat seo
Black hat seo and white hat seo

4. Pratical class
2. Title Tag- optimization
Kisi bhi website ko rank karane ke liye Title Tag ka bhut important role hai, Aapka
Title jitna jyada optimize hoga utna hi jyada benefit hoga.
<title>Best Web Development Company in Bhubaneswar |
Odisha | India</title>

5. Kaise banaye accha title-
Meta Title ki length 70 characters se jyada nahi honi chahiye. Koshish kare ki title
me aapka main keyword ek bar jarur aaye. Sabse dhyan dene ki bat ye hai ki aapke
Title me bar bar same keyword repeat na ho because Google ki najaro me ye spam
hai
Example-
1. India Tour | Tourist Places in India | Online Tours Packages- Good Title
2. India Tour | India Tours | Best Indian Tour – Bad Title
3. Meta Description- Meta description ka use krke ham Google ko describe karte
hai hamari website kis subject par hai, jaise- sports par hai ya tourism par hai etc.
Kaise banaye accha description-
Meta description ki length 160 characters se jyada nahi honi chiaye kyunki isse
jyada Google read nahi karta. Description me aap jyada se jyada synonyms words
ka use kriye and koshish kre ek bar aapka main keyword description me aa jaye.
Example –
1. Travel to India- We are offering best packages for India Tour and providing
excellent services like booking hotels at very affordable prices. – Good

6. Description
2. Book packages for India Tour, Indian Tourist Places, India Tours, Tourist
Places in India, Tours to India.- Bed Description
Image optimization

7. url optimization
Title ke baad dusra on page seo factor hota hai URL structure ko thik se set
karna. URL ko permalink ke naam se bhi jana jata hai. Jis tarah hum apni post
ke title me main keyword ka use karte hai, usi tarah main keyword ka URL me bhi
hona jaruri hai.
URl ka structure search engine friendly hona chahiye. Agar search engine URL
ko thik se nahi padh payenga to hamari ranking par iska asar padta hai. Example
ke liye maine iss post ke URL ko alag alag URL ke format me likha hai jisse aap
samajh sake ki URL ke structure kaise hote hai?
1. http://kaisebhi.in/?p=123
2. http://kaisebhi.in/2016/10/25/on-page-seo-kaise-kare/
3. http://kaisebhi.in/2016/10/on-page-seo-kaise-kare/
4. http://kaisebhi.in/archives/123
5. http://kaisebhi.in/on-page-seo-kaise-kare/
Aap dekh sakte hai ki sabse first url me post ka main keyword hai hi nahi. Ise
“Plain” url structure kaha jata hai. Agar aap is url format me post likhenge to
aapka main keyword url me nahi aayega. Ye search engine ke liye bilkul bhi
upyogi nahi hai.
Second url me main keyword to hai lekin sath hi isme date, month aur year bhi aa
gaye hai. Date hone se yeh url bahut badi ho jayegi aur search result page par
puri tarah se dikhai nahi degi.
Third url me main keyword ke sath year aur month bhi hai jo url ko bahut bada
bana rahe hai, isliye ye bhi on page seo ke liye thik nahi hai.
Fourth url me sirf “acrhive/123” hai. Ise “Numeric” url structure kaha jata hai. Isme
na to main keyword hai aur naa hi koi dusra word. Iss url ke format me likhne par
post ko sirf ek uniqe number mil jata hai. Yeh bhi seo friendly bilkul nahi hai.
.
Fifth url me sirf wahi words hai jo hamari post ka title hai, “on page seo kaise
kare”. Iska matlab iss url format ka use karne par hamari url seo aur search

8. engine friendly banti hai. Isme na to date hai aur naa hi koi number. Iska use
karne par url short bhi rahti hai aur search result page par puri show bhi hoti hai.
Ab aap samajh gaye honge ki url structure seo ke liye kyu jaruri hai. Hamari url
simple hona chahiye jisse search engine usse thik se index kar paye aur search
result me wo puri tarah se dikhai bhi de.
Url format change (set) kaise kare
Agar aap wordpress ka use kar rahe hai to aapko apni url structure ko check kar
lena chahiye. Default wordpress url seo friendly nahi hoti hai. Apni site ki URL
format ko simple rakhne ke liye Settings>Permalinks> open karke “Post name”
option ko check kar de. Ab jab bhi aap koi post likhenge to us post ka title
automatic url me bhi change ho jayega.
Url me stop word ka use na kare
Hum manually bhi url likh aur edit kar sakte hai, lekin aisa karte waqt hum ye
dhyan rakhna jaruri hai ki hum url me stop words ka use to nahi kar rahe hai.
Stop words jaise in, or, the, of, for ko google jaise search engine index nahi
karte hai, kyuki ye common words hai. Hume bhi in words ka prayog url me nahi
karna chaiye. Stop words ka use karne par hamari url ki length badh jati hai jabki
search engine un words ko index nahi karta hai. Bahut hi jaruri hone par aap
manually stop word ka use kar sakte hai.
4. H1 header tag optimization
Hamri post ka sabse pehla tag H1 tag se start hona chahiye. WordPress me post
ka title automatic H1 tag me change ho jata hai. Manually H1 tag ka use karne ke
liye post editor me hum iss prakar tag add kar sakte hai.
<H1> your words </H1>
H1 tag ka use post ke starting me aur puri post me sirf ek baar hi karna chahiye.
H1 tag se pehle kisi dusre tag (H2, H3) ka use na kare.
5. Subheadings (H2, H3, H4…)
Title aur H1 tag ke baad puri post ko alag alag hisso me bantkar likhna chahiye.
Subheadings ka use bhi H1 tag ki tarah kiya jata hai. Aisa karne se visitors ko
post ke alag alag hisso ko padhne me aasani hoti hai. Agar post ki lenght bahut
jyada hai to padhne wale ko subheading se pata chal jata hai ki us hisse me
aapne kya likha hai. Aur agar hum subheadings ka use nahi karte hai to post
padhne wale ko post ke sabhi hisso ko samajhne me kathinai hogi.

9. Jis prakar hum puri post me sirf ek baar H1 tag ka use karte hai usi tarah baaki ki
post me hum H2 ya H3 tag me se kisi ek ka use kai baar kar sakte hai. Sabhi
tags ka use sequence se kare. Aisa na ho ki pehla tag H3 hai aur uske baad wala
H2. Subheadings ka use karne se search engine us heading ke content ko
aasani se samajh pata hai aur us heading ke keyword ka SEO par positive asar
hota hai.
Puri post me koi na koi ek subheading aisi bhi hona chahiye jisme aapka main
keyword bhi aata ho. SEO ki najar se ye faydemand hota hai. Main keyword ki
jagah hum usse milte julte keyword ka bhi use kar sakte hai
6. Image optimization
On page SEO me image ka hona bahut hi jaruri hai. Kisi bhi post ko likhne se
pehle hume us topic se related image ko choose kar lena chahiye. Ek post me 2
ya 2 se adhik images ka use kiye jaa sakta hai. Lekin sabse pehli image aapki
post se related hona chahiye. Image clear aur aisi hona chahiye jisse post
padhne wale ko image dekhkar hi samajh aa jaye ki aapne pura topic kis baare
me likha hai.
Aap iss post ki starting me dekh sakte hai ki maine image ko bilkul clear aur aisa
banaye hai jisse pata chalta hai ki ye post On page SEO kaise kare ke baare me
hai. Aap post me jitni bhi images ka use kare wo sabhi topic se related hona
chahiye. Topic se hatkar aur bekar ki image ka use karne se visitor par iska
negative impact padta hai.
8. Image optimize karna
Alt tag ka use
Post me image ka use karne ke baad dusra kaam hota hai image ko optimize
karna. Search engine jaise Google, Yahoo aur Bing image ko padh nahi sakte
isliye hume image ke sath ek Alt tag (Alternate text) use karna padta hai. Alt tag
ka use karne se google ko yeh pata chalta hai ki aapki image kis baare me hai.
Image title ke sath hi Alt tag ka use karne se On page seo behtar hota hai. Agar
kisi karan se image post me load nahi ho pati hai to padhne wale ko image ki
jagah Alt tag dikhai deta hai aur wo samajh jata hai ki image kisliye add ki gayi
hai.
Alt tag me hamari post ka main keyword jaruru hona chahiye. Main keyword ko
Alt tag me use karne se image search engine friendly banti hai aur post ki ranking
badhne me bhi help karti hai. Sabhi images ke liye alag alag Alt tag ka use karna
chahiye. Ek hi Alt tag ka use sabhi image me naa kare.

10. Image ki size
Hamari post me sabhi images ki size 50 kb ya isse bhi kam hona chahiye. Jyada
badi size ki image post ke loading ka time badha deti hai. Iske liye hum image ko
compress kar sakte hai aur uski size ghata sakte hai.
Caption ka use
Image ke alt tag ko sirf search engine hi padh pata hai aur Alt tag page par show
nahi hota hai. Agar hume apni image ko describe karna padhe to hum “Caption”
ka use kar sakte hai. Hum image ke sath jo bhi caption likhte hai wo post me us
image ke niche dikhai deta hai
.
Anchor text kya he
Internal Linking
Ye apne hi blog article ka link daalna content me sabse important cheez hai ek
page se dusre page tak rank pass karne ke liye or visitors ko information dene ke
liye.
Issey apke page ka dwell time jyada ho jayega or bounce rate kam.
Internal link karte wakt aap related posts ka link de or uss post ke title ko select
kr ke proper usi keywords ko link de.
Bus dhayan de ke jyada na keywords ko link de jisko aap target kr rahe hain.

11. Example dekhe: Deregister Contact Form 7 CSS
External Linking
Maine dekha hai ki mostly log apne website me sirf apne hi contents ka internal
link banate hain or usme 1 bhi dusri website ka link nahi dalte.
Vo isliye ki:
Vo sochte hain ki hum Q kisi ka fokat me bhala kare.
Par aysa karne se apke On Page ka SEO kharab ho jayega.
Q ki Google ko aysi website pasand hai jo jyada se jyada information de sake users
ko or agar koee details nahi available hai uski website par tho vo dusri website ka
link kare…
…tho jo user hoga vo uss information ke liye uss link par click karega.
Aap apne website me 2-4 link 1000 words ke beech me daal doge tho Google ko
ye lagega ki apka website hub hai quality content ka.
Note: Link sirf high authority websites ka do apne blog content me.