The document summarizes a presentation by Sandy Jones on new possibilities for childbirth education given to professionals at Northside Hospital. It discusses how enrollment in childbirth classes has declined as barriers like time, cost, and reliance on the internet and epidurals have increased. It profiles different types of mothers and their needs. It suggests redesigning programs to be more flexible, inclusive, and tailored to different groups through shorter courses, online options, and focusing on the whole motherhood experience rather than just childbirth.

1. New Possibilities in Childbirth Education Sandy Jones, MA Presentation to Northside Hospital September 29, 2008

2. The following is a PowerPoint presentation by Sandy Jones, MA, author of Great Expectations: Your All-in-One Resource for Pregnancy & Childbirth. It was presented to childbirth educators, lactation consultants, doulas and nurses involved in pregnancy, labor and delivery at Northside Hospital in Atlanta, Georgia, on September 29, 2008. Northside has the largest birthing center in the nation with over 18,000 births per year. This is an enhanced version with additional slides that go beyond the original 1-hour presentation.

4. What if we’ve built it and nobody comes?

5. Childbirth education is facing a crisis.

6. Class enrollments are diminishing.

7. Are we turning into dinosaurs?

11. ( The following slide introduced a facilitated session using sharing from Northside participants.)

12. What are the barriers that are keeping moms from taking our classes?

14. The presentation continues…

22. Here are the moms we know …

28. Single-mom facts are surprising!

34. Let’s look more closely at a few of these risk categories.

36. Now, let’s take a look at childbirth education demographics!

40. What can we do to attract more students?

42. ( The following slide introduced a facilitated session using sharing from Northside participants.)

44. How other centers are competing.

49. Creating new delivery models. Lending library Internet & e-mail Support groups Parenting skills Birth Pregnancy BIRTH & BABY CENTER

50. One example of a redesigned program that wraps around mothers’ needs…

52. ( The following slide introduced a facilitated session using sharing from Northside participants.)

55. Sandy Jones, MA 150 W. Southwood Dr. Brevard, NC 28712 Tel: 828-884-4442 e-mail: [email_address]