1. Get BOLD
Social Business Coffee Break
Sandy Carter | VP, Social Business Evangelist
IBM Corporation
Follow me @ sandy_carter
http://twitter.com/sandy_carter
Subscribe to my blog
http://socialmediasandy.wordpress.com/

2. Don’t act like a Jellyfish
• Think - Plan your social
business journey and
destination
• Don’t Consume &
Spray - Engage your
customers
• Learn from your
engagements

3. Prepare to engage across the
Dynamic Customer Journey
• Many are still just
spraying messages
into social
• According to Altimeter,
the Marketing funnel
has evolved into a
Dynamic Customer
journey
• New touchpoints for
influencing customers
and their networks
Source: Brian Solia, Alitimer Research group, April 2012

4. Gain trust, Engage through experiences
in the customer journey
– Customers aren’t spectators waiting to listen to your spam
– Seek comments, sharing, feedback, conversations
– Respond directly to them and encourage conversation
– Gamify the interaction to further the relationship

5. Available Now
ISBN-10: 0132618311
ISBN-13: 9780132618311
Subscribe to my blog
http://socialmediasandy.wordpress.com/
Follow me @ sandy_carter
http://twitter.com/sandy_carter
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