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That’s me…
2@S2EConsulting
• 15+ years in US financial services: American Express,
Ameriprise Financial, Charles Schwab, LPL Financial
• Worked in Finance, Data Analytics, Corporate Strategy,
Marketing, Practice Management and Technology
areas
• Advised CXOs, Executive Directors/ Owners of SMBs,
founders of FinTech startups
• Bring Predictive analytics and Big Data analytics to
FinServ, bridge gap between FinServ and FinTech,
spread awareness on promising Tech/ FinTech topics
Sandhya Krishnamurthy
Founder and CEO
S2E Consulting
3. Copyright © S2EConsulting, LLC.
Agenda for the next 15 mins
3
§ Why should we care about Virtual Reality (VR)?
§ What can VR enable (practically)?
§ What are some potential applications of VR in Financial Services?
§ How does one get started?
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2
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What is Virtual Reality?
5
"a realistic and immersive
simulation of a three-
dimensional 360 degree
environment, created using
interactive software
and hardware, and experienced
or controlled by movement of the
body"
- Wikipedia
Virtual reality (VR) is an artificial,
computer-generated simulation or
recreation of a real life
environment or situation. It
immerses the user by making them
feel like they are experiencing the
simulated reality firsthand, primarily
by stimulating their vision and
hearing.
- Augment.com
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3D Interaction Immersion
Environment
Manipulation
Two-way multi level
telecommunication
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What can VR enable (practically)?
Four interrelated capabilities which work
wonders when combined together
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What can VR enable (practically)?
15
3D Interaction Immersion
Environment
Manipulation
Two-way multi level
telecommunication
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• Simple (3600 videos) to
Complex (embodiment “life of
us”, “Tree”)
• “Touch" and “feel”
virtual elements
“Digital Workplace
Productivity”
“Education”
“Empathy”
“Story telling”
”Engagement”
“Collaboration”
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A side note on Augmented Reality..
16@S2EConsulting
Virtual
Reality
Augmented
Reality
vs
Offers a digital recreation of a
real life setting/ situation
Adds contextual layers of
information to exiting reality
“Escape” “Embody” “Total
Focus”
“Augment” “Enhance”
Where you don’t need existing
reality for context
Where existing reality is
needed for context
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VR has been applied extensively in Gaming,
Entertainment, Simulation Training
and now in broader Education, Healthcare and Retail
industries.. .
What about potential applications in Financial Services?
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Customer/ Prospect /
Public Interactions
Partner and vendor
Interactions
Interaction
Categories
for VR
application
Employee
Interactions
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VR can be applied in in three different types of
interactions within Financial Services
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3D Interaction Immersion Environment
Manipulation
Two-way
(tele)communication
• PR events
• Product Education*
through immersion
and gamification
(SRIs, Disability
Insurance products)
• Value added services
• Collaboration on
product (private
banking clients)
• Collaboration
during app
development/
customization*
• Workplace
productivity
application
• Location inspection
• Employee training*
(orientation, product
education)
• Team building
• Client servicing*
(Insurance claim)
• Big Data analytics
- data
visualization*
(Money managers)
• Corporate strategy
sessions (data
visualization)
• Cross-functional
team collaboration
sessions*
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Some applications show more potential (*) than others in the
near future
Customer/ Public
Employee
Partners/ Vendors
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- Better peripherals (wireless)
- Better infrastructure (app streaming)
- More distribution options (subscription)
---------
More in store for VR (as is for AR and MR)..
- More “Data”, if allowed by the user
- Computer replaced by VR computer??
- Web <== >VR?? (especially
entertainment)
2017 SVVR Expo
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Explore
Experiment
Incorporate
ü Try a VR app
(e.g., WSJ VR app)
ü Podcasts
(e.g., Voices of VR)
ü Attend VR meetups or
conferences
(e.g., SVVR Expo, Immersive
Tech Conference)
Ø Attend VR hackathons
(<$100)
Ø Join Beta programs of VR
data visualization startups
(E.g., Dataviz, Virtualitics,
etc.)
Ø Udacity courses (<$1K)
Ø Test 1-2 applications in high
ROI areas (50K)
Some next steps