How to inform technological decision making in long term, networked innovation? This presentation proposes a methodology that enables decision makers in networked R&D projects to select, align and enrich strategy formation, business model identification and technology design.
Business modelling in the fuzzy front end of innovation camera ready 29june11
1. Business Modelling in the Fuzzy Front End of Innovation Exploring an approach Sander Limonard* 1 , Frank Berkers 1 , Omar Niamut 1 , Thomas Bachet 1 , Mark de Reuver 2 Acknowledgement This research was performed and funded within the FP7 EU funded Integrated Project FascinatE ( www.fascinate-project.eu ) R&D management conference 2011, 28-30 june 2011, Nörrkoping, Sweden * Presenting author 1 TNO Applied Research, Delft, the Netherlands 2 Technical University of Delft, the Netherlands
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3. The challenge* time Flexibility in design choices Articulation of user/business requirements low high * Adapted from Collingridge (1980) and Christensen (2002) Fuzzy Front End
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5. Research gap Number of partner organisations 1 5 15 Runtime of collaboration in years 4 2 Lack of concepts and methodology to coordinate and align strategies and make collaborative business decisions
6. Research gap in adressing the challenge time Flexibility in design choices Articulation of user/business requirements low high Fuzzy Front End Adressed in business modelling literature: scenario’s Not or poorly adressed in NPD literature: ‘Stakeholder analysis’; ensuring strategic commitment GAP