The internet is becoming a tightly interwoven part of our everyday lives. There is a growing market for web services which augment the daily life of users trough products with an internet connection. We call these real world extensions of the web embedded media. In the last couple of years we explored embedded media design through student projects with real world clients. We learned that the UX difficulty of embedded media design is to mix, enforce and augment existing user experiences. We’ve tried to capture this challenge in the intuitive notion of experience blend. In this paper we use examples from our project work to introduce this notion of experience blend.

1. Design Embedded Media Objects
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

2. University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

3. Experience blend
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

4. Context ICA
Students are trained / focussed on webdesign (CMD)
C = Communication
I = Informatics
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

5. 1 – 10 – 100
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

6. People of the Labirinths
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

7. Secret society
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

8. Secret society
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

9. Secret society
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

10. Weather sensitive clothing
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

11. Weather sensitive clothing
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

12. Music Shoes
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

13. University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

14. Siza Zorggroep
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

15. Ambient chopping board
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

16. Virtual chef
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

17. Smart kitchen
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

18. Blend in: Contextualized experience
Let the context carry the experience.
Contextualized messages must be simple
and lo-fi.
Avoid binary and allow gradual engagement
of the user.
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

19. Burgers Zoo
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

20. Virtual frog
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

21. Augmented binoculars
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

22. Smart compass
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

23. Blend in: Experience Stacks
Predator v.s. Prey
Respect script boundaries
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

24. Efteling
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

25. Experience game
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

26. Friend finder
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

27. Cuddly tree as a Service avatar
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

28. Blend out: Experience bridges
Service avatars can bridge the physical and
emotional attachment.
Experience bridges should be more than
brand alignment.
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

29. Thank you.
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects