Digital Marketing, SEO and SEM Strategy of 2018. All of the trends of 2018 and future SEO tactics following here.

1. DIGITAL MARKETING
STRATEGY

2. PRESENTATION
BY
SANAULLAH DREAM
Social Link:
https://www.linkedin.com/in/sanaullahdream

3. Digital Marketing Is The Marketing Of Products And Services Using
Digital Technologies. Digital Marketing Channels Such As Google
Search, Website, Social Media, Email And Mobile Platform To
Connect With Current And Prospective Customers.
WHAT IS DIGITAL MARKETING

4. DIGITAL MARKETING TRENDS 2018
1. Digital Transformation
2. Growing In Mobile And Smartphone Usage
3. SEO And Content Marketing Integration
4. Machine Learning And Marketing Automation
5. Integrating Social Messaging Apps
6. Customer Engagement Strategy
7. Video Marketing
8. Voice Search Marketing
9. Integrated Social Media with Augmented Reality
10. Collapse Of The Influencer Market
11. More Targeted Ads With Specific Purpose
12. Conversational User Interfaces
13. Quality Content Marketing

5. ELEMENTS OF DIGITAL MARKETING
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Affiliate Marketing
Email Marketing

6. SEO AND DEVELOPMENT RELATION
Effective Web Design
Effective URL Structure
Easy Navigation
Fast Loading Speed
SEO Friendly Structure
Crawlable Link Structures

7. SEARCH ENGINE OPTIMIZATION
What is SEO?
Search Engine Optimization (SEO) Is The Organic Methods
Which Trying To Get A Site/Page To Show Up Rank By
Increasing Position Within A Search Engine Results Page
(SERP).

8. 79.79%
7.13%
6.77%
5.20%
Most Searches Search Engine
Google Bing Baidu Yahoo

9. SEO STRATEGY -2018
• Mobile Friendly Search
• First Loading Speed
• Semantic Search: Accuracy Better SERP’s
• Voice Search & Virtual Assistants
• Featured Snippets Or Rich Snippets
• Schema Markup: Review, Rating, Publication Date
• Smart And Quality Content
• Technical SEO
• Quality Backlinks
• User Experience Design

10. FEATURED SNIPPETS
FEATURED SNIPPETS

11. DIFFERENCE TYPES OF SEO
On-page Optimization
Off-page Optimization
Technical SEO

12. ON-PAGE OPTIMIZATION
• Keyword Research
• SEO Friendly URL
• Optimizing Title Tag: Page Title 512px Or Around 55-70, Best Practice 65 Character. (December 2017).
• Optimizing Meta Description Tag: META DESCRIPTION LIMIT 320 CHARACTER, Best Practice 300-315
Character
• Optimizing Meta Keywords: No More Than 10 Keyword Phrases.
• Heading Tag: H1 using for Heading and H2 using for Sub-heading. There are 6 types of tags. “There are six
levels of headings in HTML with H1 as the most important and H6 as the least.” W3C
• Anchor Tag Optimization
• Image Optimization: Image is Queen of a website. Using Unique Image and Alt Attributes.
• Content Optimization: Content optimization is the process of making the content of a website more
attractive to search engines and users. Content is King of a website. Content length 500-1500 words and at
least 600-700 words of content is Good for SEO (Forbes).

13. KEYWORD RESEARCH

14. SEO FRIENDLY URL

15. META TAGS

16. ANCHOR TAGOPTIMIZATION

17. TECHNICAL SEO
Xml Sitemap Creation
Robot.Txt Optimization
URL Canonicalization
W3c Validation
Response Status Code
Open Graph Tags
Google Analytics
Google Search Console Or Webmaster

18. XML SITEMAP CREATION

19. ROBOTS.TXT OPTIMIZATION
User-agent: *
Disallow: / Note: Robot’s Should Not Visit Any Pages On
The Site.
Disallow: /Wp-admin/
Disallow: /Xml.Php/
Disallow: /Login/
Disallow: /*.Png
User-agent: Yahoobot
Disallow: /Blog/

20. URL CANONICALIZATION
WWW Or Non-WWW Domain Redirection.

21. W3C VALIDATION
W3C MARKUP VALIDATOR OR W3C CSS VALIDATOR:
Validate On Save
Validate On Change
Hide On No Errors
CSS Profile
CSS Media
CSS Report Severity

22. W3C VALIDATION FORMAT

23. RESPONSE STATUS CODE
2xx Success: 200
3xx Redirection: 301, 302
4xx Client Errors: 403, 404
5xx Server Errors: 500, 502

24. OPEN GRAPH TAGS

25. GOOGLE ANALYTICS

26. GOOGLE SEARCH CONSOLE

27. OFF-PAGE OPTIMIZATION
1. Search Engine Submission
2. Directory Submission
3. Social Bookmarking
4. Articles Submission
5. Local Citation
6. Web 2.0 Submission
7. Press Release
8. RSS Feed
9. Newsletter

28. DIRECTORY SUBMISSION

29. GOOGLE ALGORITHM
Hummingbird Update: Quality Search Result, Exact-match Keyword
Targeting
Mobile Friendly Update: Mobile Friendly Search Result, Illegible Content
Panda Update: Duplicate Content, Thin Content, Keyword Stuffing
Penguin Update: Avoids Negative SEO, Spam Links, Recovery From Google
Penalty
Pigeon Update: Poorly Optimized Pages, Google My Business, NAP
Inconsistency
Rankbrain: Poor User Experience, Result Based On Relevance & Machine
Learning
Fred Update: Thin, Affiliate-heavy Content (March, 2017)

30. SEARCH ENGINE MARKETING
GOOGLE ADWORD:
DISPLAY ADS, BANNER ADS,
SEARCH NETWORK
ADS (PPC, CPC)
BING ADS:
YAHOO SEARCH ADS:
PAID SEARCH MARKETING BENEFITS:
• IMMEDIATE TOP PLACEMENT
• RETURN ON INVESTMENT
• HIGH CLICK THROUGH RATE
• IMMEDIATE RESULTS.
• EASILY GLOBAL REACH
• TRANSPARENCY
• GEO-TARGETING
• STATISTICS TO HELP FINE TUNE YOUR MARKETING
• HIGHLY TARGETED ADS

31. SOCIAL MEDIA MARKETING
Social Media:
• Facebook Marketing
• Twitter Marketing
• Linkedin Marketing
• Instagram Marketing
• Google Plus Marketing
• Pinterest Marketing
• Snapchat
Focus Areas:
• Retargeting Marketing (FB Pixel)
• Influencer Marketing
• Focus On Videos
• Focus On Gen Z
• Brand Creation
• AI Is The New Customer Service.
• Messenger Bots
• Creativity Is The New
Productivity.
• Snapchat Springs To Mind.

32. EMAIL MARKETING
• PER DAY 500 MAIL SEND MAX. BY GMAIL
• MARKET TO OVER 12 MILLION SMALL BUSINESSES
• YOUR EMAIL LIST IS YOUR BIGGEST ASSET!
EMAIL MARKETING FOR BUSINESS:
• REACH THE PERFECT AUDIENCE
• SAVE TIME AND RESOURCES
• GET A BETTER RETURN ON YOUR INVESTMENT
• MAKE SURE YOUR MESSAGE IS COMPLETE
• PROOF YOUR EMAIL MESSAGE
• CHECK YOUR EMAIL REGULARLY

33. AFFILIATE MARKETING
• A WAY FOR A COMPANY TO SELL ITS PRODUCTS BY SIGNING UP INDIVIDUALS OR
COMPANIES ("AFFILIATES") WHO MARKET THE COMPANY'S PRODUCTS FOR A
COMMISSION.
• DIFFERENCE PARTS:
• MERCHANT OR ADVERTISER (PRODUCT OWNER)
• NETWORKS PLATFORM (CLICK BANK, CJ, AMAZON AFFILIATE)
• PUBLISHERS (SEO, PPC, SMM, DISPLAY ADS)
• CUSTOMER (PRODUCT BUYER)

34. SOURCE LINK
• WWW.GOOGLE.COM/ADWORDS/MANAGER-ACCOUNTS/
• HTTPS://WWW.FORBES.COM/SITES/FORBESAGENCYCOUNCIL/2018/01/30/SIX-DIGITAL-
MARKETING-TRENDS-TO-WATCH-IN-2018/#45C4416E47E8
• HTTPS://WWW.NETMARKETSHARE.COM/SEARCH-ENGINE-MARKET-
SHARE.ASPX?QPRID=4&QPCUSTOMD=0
• HTTPS://WWW.SEARCHENGINEJOURNAL.COM/KEYWORD-RESEARCH-CONTENT-MARKETING-SEO-
PODCAST/233959/

35. THANKS FOR YOUR TIME