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2016 cause conference kirsten ludwig putting purpose at the center of culture

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2016 cause conference kirsten ludwig putting purpose at the center of culture

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#CauseSD ™ weareingoodco.com KIRSTEN LUDWIG @ IN GOOD CO CULTURE CONSCIOUS BRANDS THRIVE ™
MYFAM #CauseSD ™ weareingoodco.com
BUTALSOTHIS #CauseSD ™ weareingoodco.com
CULTURE what why who how #CauseSD ™ weareingoodco.com
#$%DOYOUMEANBY #CauseSD ™ weareingoodco.com
CULTURE #CauseSD ™ weareingoodco.com
OUTSIDE #CauseSD ™ weareingoodco.com
INSIDE #CauseSD ™ weareingoodco.com
PERFECTION #CauseSD ™ weareingoodco.com
REALITY #CauseSD ™ weareingoodco.com
MOSTBRANDS #CauseSD ™ weareingoodco.com
REALITY #CauseSD ™ weareingoodco.com
64% 80% #CauseSD ™ weareingoodco.com
CULTURE = VISIBLEVALUES #CauseSD ™ weareingoodco.com
VISIBLEVALUES Lookatthefollowingimages. I’llgiveyouaminutetodothatandthenI’dlikeyoutoturnandchatwith3-4ofyour neighborsandbrainstormwhat‘VALUES’theseexpress. GAME #CauseSD ™ weareingoodco.com
#CauseSD ™ weareingoodco.com
BUTWHYISCULTURE SOCRITICAL? #CauseSD ™ weareingoodco.com
756% 1% 682% 166% #CauseSD ™ weareingoodco.com
WINNING #CauseSD ™ weareingoodco.com
REI #CauseSD ™ weareingoodco.com
IN+OUT:LOVETHE OUTDOORS YayDays Adventures $1.6B REI #CauseSD ™ weareingoodco.com
REFORMATION #CauseSD ™ weareingoodco.com
IN+OUT:ECOLOGICALLY SENSITIVE B-Corp Dead-stockFabrics $25m REFORMATION #CauseSD ™ weareingoodco.com
HYATT #CauseSD ™ weareingoodco.com
IN+OUT:NIMBLE StaffEmpowerment OneFineStayPartnership RecordOccupancy HYATT #CauseSD ™ weareingoodco.com
MATCHINS ANDTHEOUTS #CauseSD ™ weareingoodco.com
WHO’SGOTIT? Turntoyourotherneighbor(let’smakemorefriends!)andfindtwootherfriends. I’dlikeyoutopickacompanythatyouthinkhasagoodculturebothinsideandout. Thismightbeabitofdebate,that’sok.IwantyoutolandononeasagroupandI wantyoutoidentifyasagrouponeidentifywhyyoufeelthatway.Sinceyoudon’t worktheiryoumightnothaveinformationoninternaleffortsbutifyouhaveideas aboutthatpickoneofeach.Internalandexternal. GAME #CauseSD ™ weareingoodco.com
BUTWHATIS YOURCULTURE? #CauseSD ™ weareingoodco.com
WHOAREWE? #CauseSD ™ weareingoodco.com
PURPOSE #CauseSD ™ weareingoodco.com
VISION #CauseSD ™ weareingoodco.com
BEHAVIORS #CauseSD ™ weareingoodco.com
1.PURPOSE #CauseSD ™ weareingoodco.com
WHATDOESPURPOSEEVEN MEAN? Somepeoplethinkthatpurposemeans‘whatyoudo’, othersthinkabout‘thereason somethingexists’. Takeamomenttowritedownyourdefinitionofpurpose. GAME #CauseSD ™ weareingoodco.com
#CauseSD ™ weareingoodco.com
YOURVALUES Whatdoyoustandfor? YOURVALUE Whatdoyouoffer? 100YRS What’syournorthstar? #CauseSD ™ weareingoodco.com
WHATDOYOU AUTHENTICALLYBELIEVE? Valuesarecontroversialforcompaniesbutcritical. It’simportanttodistinguishbetweenCOREvalues(thosethatsupposeyour purpose)andPERMISSION-TO-PLAYvalues.Thelattergowithoutsaying (integrityisagoodexample),theothersdrivehowyouwillachieveyourpurpose. Ifyouhavevaluesthatcurrentlydriveyourcompany,writethemdown.Ifyoudon’t, writedownwhatyouthinktheyshouldbe. Rankthem. Thenlet’splaydevil’sadvocatetomakesurethey’llstandthetestof time. Valuesshouldsupportyourreality. VALUES #CauseSD ™ weareingoodco.com
WHATDOYOUREALLY OFFER? Writedown3‘services’youoffer. Nowre-framethequestion.Whatdotheseservicesallowpeopletodo? VALUE #CauseSD ™ weareingoodco.com
100YRS VALUES+VALUE Writedown3waysyoucanconnectwhatyoubelieve(yourVALUES)withwhat youoffer(yourVALUE) #CauseSD ™ weareingoodco.com
100YRS +VALUES VALUE #CauseSD ™ weareingoodco.com
2.VISION #CauseSD ™ weareingoodco.com
WHATARE3HEADLINES YOUSEEBEINGWRITTEN ABOUTYOUIN2025? ThesewillevolvebutwhataretheyTODAY GAME #CauseSD ™ weareingoodco.com
#CauseSD ™ weareingoodco.com
INSPIRATION Whatmotivatesyou? CHANGE Whatimpactdoyouwanttomake? PEOPLE Who’smakingithappen? #CauseSD ™ weareingoodco.com
INSPIRATION QUOTES BOOKS BRANSON GANDHI PROFIT DO GOOD #CauseSD ™ weareingoodco.com
CHANGE TOMS P&G DONATE VOLUNTE ER IMPACTF UL IMPACT #CauseSD ™ weareingoodco.com
PEOPLE 9-5 24/7 FUN DRIVEN TALK SHOP TALK KIDS #CauseSD ™ weareingoodco.com
3.BEHAVIORS #CauseSD ™ weareingoodco.com
STORIES Whatareyourroots? PLACE Howdoyoushowup? ACTIONS Howdoyouwalkthewalk? #CauseSD ™ weareingoodco.com
#CauseSD ™ weareingoodco.com
STORIES HOMEWORK:WHATARE YOURROOTS Oneofthebiggeststruggleswehavefoundinmaintainingasolidcultureiswhen yourheritageislost. Somewherebetweenemployee30and150thestoriesbecomelessimportant. Butit’sthesenuggetsthatconnectyourculture,yourpurposeandyourfuture. Theymustbeauthenticandtheydon’tneedtowrittenanywherebutthereshould beawaytheseareconstantlyreinforced. Figureoutwhoandhow,that’syourhomework.Anddon’tforget,tellthesestories INSIDEandOUTSIDE. #CauseSD ™ weareingoodco.com
PLACE HOMEWORK:HOWDOYOUSHOW UP? Wefirmlybelievethatthe‘place’youcreateforyourconsumersandforyourteamtoexperience yourbrandisparamount. Butlikewesaid,it’snotjustaboutpingpongtables.Youhavetoembracethepersonalityand valuesonyourbrand. Intoday’sdigitalworldwethinkthisisactuallybecomingmoreandmorecritical.Yourphysical presencemustalignwithyourdigitalpresenceandviceversa.Consistencyhereiskey. Thisisactuallyanentirelyseparatetalkwegivebutfornow,takeamomenttoreflecton3aspectsof yourphysicalanddigitalpresenceandaskyourself,howdotheserepresentourvalues. #CauseSD ™ weareingoodco.com
ACTIONS HOMEWORK: WHATARE3STEPS YOUCANTAKE TOMORROW Writethemdownnowsoandtellussoyou’remore accountable.Then,tomorrow,start! Don’tforgettohashtag#culturepays #CauseSD ™ weareingoodco.com
4.FOLLOWTHROUGH #CauseSD ™ weareingoodco.com
NOEXERCISEJUST3 PIECESOFADVICE One-on-one Walk-the-walk Aggregate FOLLOWTHROUGH #CauseSD ™ weareingoodco.com
TOENDWITH SOMEURGENCY #CauseSD ™ weareingoodco.com
25% 72% 60% #CauseSD ™ weareingoodco.com
#CauseSD ™ weareingoodco.com QUESTIONS? Thank You

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2016 cause conference kirsten ludwig putting purpose at the center of culture