Digital Marketing Strategy

1. Digital Digest
Part 1
Digital Marketing I MKM915ZAA
NAME: Samyak Jain
STUDENT ID: 119324705
EMAIL: sjain64@myseneca.ca
PROFESSOR: Jonathan Sy
1

3. Netflix was founded in 1997 and has achieved immense success
over the years. The billion-dollar company has a customer base of
139 million paying subscribers.
Despite growing competition, Netflix remains the most preferred
online streaming provider.
Netflix has incredible online presence and is active on all major
social media platforms like Facebook, Instagram and Twitter.

4. Where to find Netflix?
Netflix.com Facebook Instagram Twitter LinkedIn YouTube Add Profile
Click on the icon to open

5. This is the official website for Netflix.
Consumers can use the website or the application to
access the shows and movies they want to watch.
In March 2020, Google searches for Netflix soared as
more individuals were put into quarantine. By March
22, as opposed to Disney+ and Amazon Prime Video,
Google searches for' Netflix' rose to their highest
point in 12 months.
NETFLIX.COM

6. There are over 61 million Facebook followers on
Netflix, which is 10 times more than Amazon
Prime Video. The brand added 11 million
followers to its account in just one year (a 25.9
percent fan growth). Netflix has posted more than
1000 times: videos are 90 percent of such posts
and photos are 6 percent.
Usually, videos featured on the Facebook page of
Netflix are excerpts from upcoming movies and
television shows, giving viewers a sneak peek at
what is in store for them. There are also photos,
GIFs and basic text posts with questions about
current movies and TV shows, apart from videos.
FACEBOOK

7. On Instagram, Netflix has 19 million followers and
added almost seven million followers in 2018 alone,
accounting for a growth rate of 92%. Most of the posts
on Instagram by Netflix are photos, but they also post
scenes from TV shows featuring engaging captions to
get a conversation going, as well as clips and actor
interviews behind the scenes.
Netflix uploaded 78 per cent of images and 22 percent
of videos in 2020.
Netflix does not use hashtags and keeps the posts very
simple!
INSTAGRAM

8. Netflix may have less followers on Twitter compared to
Instagram and Facebook, with 6.8 million followers, but
this does not mitigate its success. More than 30,000
times, of which more than half are responses to fans, the
brand has tweeted.
Netflix is known on Twitter for its clever replies and
comebacks, and the brand tweets 14 times a day on
average. This illustrates just how critical the brand's
involvement is, and how much it values brand
recognition.
TWITTER

9. Netflix has 6.4 million followers on LinkedIn.
Netflix mostly posts about its employees and
vacancies on LinkedIn, but it also posts about its
upcoming shows and seasons.
LinkedIn is the least preferred platform for
marketing and advertising for Netflix.
LINKEDIN

10. Netflix has more than 18 million followers on
YouTube.
It has 3484 posted videos with 2.4 billion views.
Netflix uses YouTube to interact with its audience
in a very interesting way. Not only does it post
about its shows, it also posts interviews and
quizzes with actors of its top trending shows and
series.
YOUTUBE

12. KEY POINTS
• Netflix is not only popular as a streaming medium but
also its social media. The brand is active on Facebook,
YouTube and Instagram.
• The company has accounts for different countries on
Facebook, Twitter, Instagram and YouTube to promote
Linguistic and national shows, apart from the top
trending ones.
• The brand’s online campaigns and marketing strategies
like the ‘smart sock’ campaign are a huge success.
• The company’s tagline “Netflix and chill” is very famous
among its users. As a matter of fact, it is synonymous
with people watching shows on different online
streaming channels.

13. CAMPAIGNS
• Netflix runs a number of campaigns on social media that
constantly capture its audience’s attention.
• These campaigns are about sensitive topics and social
issues like rape, suicide, peer pressure and bullying.
• One such campaign was regarding depression that was
launched with the second season of 13 reasons why.
• Netflix didn’t stop there. They helped people understand
the importance of these issues and offered helpline
services to people who needed help to tackle them.
• This initiative helped promote the new series. It also
showed the world how Netflix was a conscious brand and
promoted well being of its audience.

14. CONTENT STRATEGY
• Netflix is the ‘king’ on online content.
• Their content on social media is authentic, humorous and
witty and aims to connect with people at different levels.
• Their replies to comments and tags are instant and engage
the audience.
• Netflix also publishes images, gifs and questionnaire about
its current movies and TV shows streaming online.

15. MAJOR TAKEAWAYS
• Netflix has a great customer engagement rate as they post
about the top trending shows.
• They give the customers what they want through
suggestions. During the holiday season, people suggests
shows to binge or holiday movies.
• Netflix is very active on social media. They post and reply
consistently that keeps them in constant touch with the
audience.
• The witty replies to comments, tags and queries has helped
the brand built a loyal fan base and enhanced its customer
relationship.
• Netflix knows what its doing online and there is so
stopping them!

16. REFERENCES
www.Netflix.Com
Https://www.Facebook.Com/netflix/
Https://www.Instagram.Com/netflix/?Hl=en
Https://www.Linkedin.Com/company/netflix/
Https://www.Youtube.Com/user/newonnetflix
Https://twitter.com/netflix