Buyer Persona Research is a powerful way to rapidly understand WHY people buy from you. It means you can develop sales and marketing campaigns that deliver sales results. Enabling you to get the attention of buyers, speak to then in terms that they understand and connect your brand to them. Generally you have 30 seconds or less to get your message across - designing your web content, video content or marketing automation campaigns to resonate with buyers optimises Return On Investment for marketing spend. This presentation is about the 5 key insights that Buyer Persona research gives you. Includes references to Street Art, Banksy, Madmen, Apollo 13, Alice in Wonderland, The Office (US), Adele Revella, Buyer Persona Institute, Dotan Negrin - Street Performer from New York City.

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FIVE
CRITICAL
INSIGHTS
YOU NEED
FOR
MARKETING
TO DELIVER
SALES
RESULTS.
BUYER PERSONA
RESEARCH.

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MAKING MARKETING SPEND
DECISIONS IS A LOT LIKE
DECIDING WHETHER TO ENTER
THE RABBIT HOLE.

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MATCHING YOUR
BUYERS UP WITH
YOUR PRODUCT CAN
BE A STRANGE AFFAIR.

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AND JUSTIFYING A MARKETING
PROGRAM NEED NOT BE BASED ON
WHO HAS THE BIGGER OPINION.

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WITH BUYER PERSONA
RESEARCH …
THERE ARE 5 KEY AREAS YOU GAIN INSIGHT ON,
ABOUT YOUR BUYERS...

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WHAT TRIGGERS
A SEARCH FOR
YOUR PRODUCT?

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WHAT YOUR
BUYER EXPECTS
AS A RESULT OF
THIS
PURCHASE?

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WHY YOUR
BUYER WOULD
NOT MAKE
THIS
DECISION?

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WHAT CAPABILITIES
YOUR BUYERS
EVALUATE?

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WHAT YOUR BUYERS
DO TO EXAMINE
OPTIONS AND THEN
CHOOSE?

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PURCHASE
IMPERATIVE
SUCCESS
DEFINITION
PERCEIVED
BARRIERS
DECISION
CRITERIA
BUYERS
JOURNEY
THIS PROVIDES YOU WITH AN UNDERSTANDING OF THE…
THAT’S IN TUNE WITH THE MARKET.

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SO THAT YOU CAN DESIGN PROGRAMS
AND CONTENT THAT WILL DELIVER
SALES RESULTS.
RATHER THAN THE
INEVITABLE RESULT
OF THIS ADVERTISEMENT.