Mountain America Credit Union is a full-service financial institution that wanted to transform the member experience at its branches. As members increasingly conducted simple transactions online and on mobile devices, Mountain America branches wanted to transform into an “open concept” venue, where employees and members could easily discuss and plan more complex financial services. It wanted to use video walls and digital displays to reinforce the modern branch concept. Learn how Mountain America Credit Union worked with Samsung and RevelTV to enhance their branch and customer experience.

1. Case Study: Mountain America Credit Union
Samsung Digital Signage Displays
Transform Branch Banking Experience
Customer Need
Mountain America Credit Union is a
full-service financial institution that
wanted to transform the member
experience at its branches. As
members increasingly conducted
simple transactions online and on
mobile devices, Mountain America
branches wanted to transform into
an “open concept” venue, where
employees and members could easily
discuss and plan more complex
financial services. It wanted to use
video walls and digital displays to
reinforce the modern branch concept.
Samsung Solution
Mountain America partnered with
Samsung and RevelTV, a digital
signage and video content integrator,
to create a compelling visual
experience that aligned with the
branch’s transformation initiative.
The cornerstone is an immersive,
three-section video wall built with
19 Samsung UD Series direct-lit
LED displays. The three sections are
synchronized to display stunning visual
images with accompanying audio.
Additional Samsung displays in the
branch showcase financial products.
Results
The 270° panoramic video wall is
the hallmark of the new branch
banking experience. The open
concept branch creates a friendly,
consultative environment that
encourages conversations around
additional banking services. The 700-nit
brightness Samsung video wall is also
visible from the road and encourages
walk-in traffic and new member
inquiries.
Overview

2. 2
Mountain America Credit Union
is the nation’s 12th largest credit
union with 86 branches in Utah,
Idaho, Nevada, Arizona, and New
Mexico. Founded in the 1930s, the
non-profit credit union serves over a
half-million members with a mission
to help its members achieve their
financial dreams.
As a full-service financial institution,
Mountain America offers a variety of
consumer and commercial financial
products and services, including
savings accounts, auto loans,
checking accounts, mortgage loans,
business checking, student loans,
SBA loans, and retirement options.
“We strive to create a memorable
and welcoming experience for
our members anywhere they do
business with us,” says Marshall
Paepke, Mountain America
executive vice president and chief
administrative officer.
Mountain America Credit Union has
successfully grown over the past 90
years by continuously recognizing
and adapting to the changing needs
of its members and the community
at large.
The credit union recognized that
the growing popularity of online
and mobile banking meant fewer
members were using the branch
for simple, routine transactions. In
order to ensure that members could
stay connected to the wider range
of services like loans and retirement
planning, the credit union needed
to create a more personal branch
experience that was different from
visiting a traditional branch.
“We committed to redesigning our
branches to remove the barriers
between us and our members,” says
Jeremy Nelson, Mountain America
vice president of direct marketing.
“We wanted an open and inviting
branch without the partitioned teller
booths. We wanted open areas
where our employees can sit down
and work with members on their
financial needs. And we needed
something that made a strong
visual impact on members from the
moment they walked through our
front doors.”
In order to create the strong visual
impact, the credit union needed a
panoramic video wall that would
serve as the visual centerpiece
of the “open concept” branch.
The video wall would entertain
and inform current and potential
members and needed to display
synchronized visuals across the
screens with accompanying audio.
The video wall also needed to be
reliable and display a crisp, high-
definition stream of content that
could be changed depending on
time of day.
The displays would also have to be
bright enough to be seen through
the glare of ambient light and from
outside car traffic at night. “In
addition to connecting with our
members inside the branch, we
wanted to make a strong visual
impression on potential members
who might be driving by our
branches,” Nelson says.
The Customer Need:
Transform the Branch Banking Experience

3. 3
Ultra-thin bezels for virtually seamless
videowalls. Achieve UHD resolution
when you daisy chain multiple
displays through Display Port 1.2.
Videowall Displays
See full line up of Samsung
Commercial Displays here:
samsung.com/smartsignage
Smart Signage Displays
Broad portfolio of smart commercial
displays from 10” to 98”, featuring
energy efficient LED backlighting
technology.
Samsung Commercial
Display Portfolio
High definition displays featuring
Samsung’s system-on-chip
processor, eliminating need for
external media player. Select
models feature built-in Wi-Fi.
Mountain America selected RevelTV,
a digital signage integrator and video
content integrator, to develop the
video wall and digital displays. “We set
out to create a video wall solution that
would help Mountain America make
an enormously positive impression
on members as soon as they walked
through their front doors,” says Matt
Dopp, RevelTV founder and CMO.
“We knew the content had to be fun,
educational, and seamlessly work
together in a synchronized fashion
across the branch.”
“Samsung was the best possible
partner for this project because
Samsung makes a quality product
and the warranty and support is much
better,” says Dopp. “We felt really
comfortable proposing Samsung to
Mountain America on such a high
profile project.”
Mountain America chose the
Samsung UD Series direct-lit LED
displays. The UD Series displays
are ideal for video walls because of
their ultra-narrow bezels and 700-
nit brightness. The center section of
the video wall consists of nine 55-
inch Samsung displays stacked in a
3x3 configuration. It sits in the lobby
facing the front doors so that it’s
the first visual impression members
see as they walk in and is visible to
street traffic. Special lighting behind
the video wall changes colors to
complement what is shown on the
displays. Two additional video walls
flank the central section in a 1x5
configuration.
The three video wall sections are
connected to media players that
manage the content and schedule
throughout the day. RevelTV creates
custom content that can include, for
example, a car being driven across the
three video walls and then a special
offer on auto loans.
In addition to the video wall, a
Samsung 65-inch display provides
members with financial information in
a vestibule.
The Samsung Solution:
Seamless Samsung Video Walls and Displays

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simulated. This case study is for informational purposes only. Samsung makes no warranties, express or implied, in this case study.
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The Results:
Bright Video Wall Drives a “Return on Experience”
Member feedback on the branch
transformation and digital signs has
been very positive. “It’s all about the
member experience,” says Nelson.
“The first thing people see when
they walk in is a huge video wall that
entertains and educates them about
our products and our philosophy. Even
if you’re driving by, you can’t help but
want to come in and see what’s inside.”
“We think of the branch transformation
from not just a Return on Investment
(ROI) perspective, but also a Return on
Experience (ROE) perspective,” says
Nelson. “Instead of seeing imposing
counters and long lines, our members
now see an inviting, open branch with
modern digital signage that clearly sets
us apart from a traditional branch.”
The video walls and digital signage
have been instrumental in spurring
conversations about products and
services. “The Samsung displays
showcase our custom content and
encourage discussions about more
complex and strategic services like
retirement planning, college savings,
and wealth management that members
may not have considered us for in the
past,” says Nelson.
“The Samsung 700-nit displays were
a great choice because they are bright
and show really well in daylight,” says
Nelson. “And the Samsung quality,
brand reputation, and reliability provide
peace of mind.”
Nelson also notes that the digital
displays are easier to update than
traditional signage. “If we want to get
a specific offer out really fast, now
we can do that quickly,” Nelson says.
“The Samsung displays with RevelTV’s
solution give us a lot more flexibility for
communications.”
“The video walls are an integral part
of the branch transformation initiative
and Samsung displays have exceeded
all expectations,” says Sharon Cook,
Mountain America’s SVP of Marketing.
“We couldn’t be happier with the way
the displays connect and engage with
our members.”