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SAMPLE – GLOBAL CLOUD MIGRATON MARKET11
GLOBAL CLOUD MIGRATION
MARKET (2020-2025)
Domain: ICT Base Year: 2019 Forecast Period: 2020-2025
• A detailed understanding of the current market dynamics and the growth opportunities
• The impact of novel technological developments on the Cloud Migration Market
• Assessment on the impact of COVID-19 on the Industry and its supply chain
• An overview of the competitive intelligence, along with product innovations and strategies of the major players
S A M P L E
Industry Reports | Consulting | Intelligence Center
+1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com
The study offers:
SAMPLE – GLOBAL CLOUD MIGRATON MARKET2
DISCLAIMER
Any information and/or material provided by Mordor Intelligence, including any and all the analysis and/or research by Mordor Intelligence, is provided to a selected
group of customers, in response to orders for such information, material, analysis, and/or research. As a customer of Mordor Intelligence, you acknowledge that our
information, material, and/or services are for your internal use only, and not for any external use and/or dissemination, or general publication, and/or disclosure to any
third parties.
Any and all the information and/or material provided by Mordor Intelligence are based on primary interviews and/or secondary research, and are, therefore, subject to
fluctuation and variance. Mordor Intelligence takes no responsibility for any incorrect information and/or material supplied to us by the sources we rely on, and no part
of our analysis or research may be given, lent, resold, or disclosed to any third parties, including non-customers, without explicit or written permission from Mordor
Intelligence.
Unauthorized reproduction and/or transmission of our information, material, analysis, and/or research in any form and by any means, including photocopying,
mechanical/electronic recording, or otherwise, without the explicit and written permission of Mordor Intelligence, is expressly and clearly prohibited.
Any use of the information, material, analysis, and/or research provided by Mordor Intelligence is at your sole risk; you acknowledge that the information, material,
analysis, and/or research is provided “as is”, and that Mordor Intelligence provides no warranty of any kind, express or implied, with regard to the information, material,
analysis, and/or research, including but not limited to, merchantability and fitness for any purpose and/or use.
SAMPLE – GLOBAL CLOUD MIGRATON MARKET3
TABLE OF CONTENTS
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitutes
4.2.5 Intensity of Competitive Rivalry
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Benefits Of Cloud To Organizations
5.1.2 Increasing Use Of Byod
5.2 Market Challenges
5.2.1 Data Security And Application Interoperability Issues
6. MARKET SEGMENTATION
6.1 By Type of Deployment
6.1.1 Public Cloud
6.1.2 Private Cloud
6.1.3 Hybrid Cloud
6.2 By Enterprise Size
6.2.1 Small and Medium Enterprises (SMEs)
6.2.2 Large Enterprises
6.3 By Type of Service
6.3.1 PaaS
6.3.2 IaaS
6.3.3 SaaS
6.4 End-user Vertical
6.4.1 BFSI
6.4.2 Healthcare
SAMPLE – GLOBAL CLOUD MIGRATON MARKET4
TABLE OF CONTENTS
6.4.3 RETAIL
6.4.4 GOVERNMENT
6.4.5 IT AND TELECOMMUNICATION
6.4.6 MANUFACTURING
6.4.7 OTHER END-USER VERTICALS
6.5 Geography
6.5.1 North America
6.5.2 Europe
6.5.3 Asia Pacific
6.5.4 Latin America
6.5.5 Middle East & Africa
7. COMPETITIVE LANDSCAPE
7.1 Accenture PLC
7.2 Amazon Web Services Inc.
7.3 Cisco Systems Inc.
7.4 Cognizant Technology Solutions Corporation
7.5 DXC Technology Company
7.6 Evolve IP LLC
7.7 Google LLC
7.8 IBM Corporation
7.9 Microsoft Corporation
7.10 Oracle Corporation
7.11 Rackspace Hosting Inc.
7.12 Rightscale Inc.(Flexera)
7.13 Tech Mahindra Ltd
7.14 VMware Inc.
7.15 WSM International LLC.
*List not exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OF THE MARKET
SAMPLE – GLOBAL CLOUD MIGRATON MARKET5
STUDY ASSUMPTIONS AND MARKET DEFINITION
STUDY ASSUMPTIONS
INTRODUCTION
 The base currency considered is the US dollar (USD). Conversion of other
currencies to USD is considered on the basis of the average exchange rates
of the respective review period years. The exchange rate conversion for the
forecast period is determined according to the base year’s conversion rates.
 The base year is identified, based on the availability of annual reports and
secondary information. The base year considered for this study is 2019.
 The review period considered for this study is from 2013 to 2018. The CAGR
is for the forecast period, 2020-2025.
 Inflation is not a part of the pricing, and the average selling price (ASP) is
kept constant throughout the forecast period for each country.
 Distribution of the primary interviews conducted is based on the regional
share of the market and the presence of key players in each region.
 As a result of data triangulation, through multiple methodologies and
approaches, the weighted averages of the resulting estimates are
considered to be the final values.
MARKET DEFINITION
◼ Cloud migration is the process of moving data, applications, or other
business elements to a cloud computing environment. There are various
types of cloud migrations an enterprise can perform. One common model is
the transfer of data and applications from a local, on-premises data center
to the public cloud. However, a cloud migration could also entail to moving
data and applications from one cloud platform or provider to another -- a
model known as cloud-to-cloud migration.
◼ The study has focused on the trend analysis on the adoption of public,
hybrid and private cloud for cloud migration, also the type of service
provided by the vendors in the market for the application in a wide range of
end-user verticals, globally.
◼ The study also offers the assessment on the impact of COVID-19 on the
industry.
SAMPLE – GLOBAL CLOUD MIGRATON MARKET6
Public Cloud
Private Cloud
Hybrid Cloud
TYPE OF DEPLOYMENT
Small and Medium Enterprises (SMEs)
Large Enterprises
ENTERPRISE SIZE
PaaS
IaaS
SaaS
TYPE OF SERVICE
BFSI
Healthcare
Retail
Government
IT and Telecommunication
Manufacturing
Other End-user Verticals
END-USER VERTICAL
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
GEOGRAPHY
SCOPE OF THE STUDY
INTRODUCTION
SAMPLE – GLOBAL CLOUD MIGRATON MARKET7
EXECUTIVE SUMMARY
The cloud migratoin market (henceforth, referred to as the market
studied) was valued at USD xx.xx billion in 2019, and it is expected to
reach USD xx.xx billion by 2025, registering a CAGR of 28.89%, during
the period of 2019-2025 (henceforth, referred to as the forecast period).
01
SOURCE: Mordor Intelligence Analysis
CLOUD MIGRATION MARKET
xx
xx
xx
xx
xx
xx
xx
2019 2020 2021 2022 2023 2024 2025
Revenue in USD billion, Global, 2019-2025
CAGR
28.89%
Detailed Analysis Available in the Report
SAMPLE – GLOBAL CLOUD MIGRATON MARKET888 SAMPLE – GLOBAL CLOUD MIGRATON MARKET
MARKET OVERVIEW
MARKET INSIGHTS
■ Over the past decade, cloud computing adoption has been rise owing to increasing investments from
small and medium enterprises. Globally, many organizations already switched to cloud platforms to take
advantage of its benefits. In recent years, cloud adoption stands to be a major consideration for IT cost
reduction strategies. According to a study published by CenturyLink, a telecommunications company,
the cloud computing technology is expected to generate USD 411 billion in revenue by 2020.
■ The major reasons for migrating to the cloud are scalability, increased effectiveness, faster
implementation, mobility, and disaster recovery, among others. Major companies are offering cloud
disaster recovery features to its customers, aiding them to expand their businesses. Cloud migration is
also gaining popularity for its real-time experience, business elements, and accessibility to the on-
premise data. This technology also aids in setting up several business units in minimal time.
■ The growth of cloud and industrialized services and the decline of traditional data center outsourcing
(DCO) indicate a massive shift toward hybrid infrastructure services. While the traditional DCO market is
shrinking, spending on colocation and hosting along with infrastructure utility services is increasing
rapidly. This is expected to drive the shift toward cloud IaaS and hosting.
■ The migration on the hybrid cloud has experienced significant overall growth in the past few years
compared to that of the other cloud services. Using a hybrid cloud allows companies to scale computing
resources and helps in eliminating the need for massive capital to handle short-term spikes in demand.
■ Companies using cloud services are required to pay only for resources that they temporarily use instead
of purchasing and maintaining additional resources and equipment that remains idle over long periods
of time. This helps the companies in minimalizing costs that do not generate revenue.
■ Furthermore, the migration of data is easy to store and access at a low cost, and it enhances its
productivity or efficiency. According to Contegix LLC, the average enterprise used a staggering 1,427
distinct cloud services in 2019, a threefold increase from that in 2013.
SAMPLE – GLOBAL CLOUD MIGRATON MARKET9
The ability to rapidly scale the IT infrastructure (up or down) to match changing
requirements, on a pay-per-use basis, is extremely attractive to large and small
organizations alike. Applications designed to benefit from automated scaling of
resources to match demand are increasingly common. This behavior, combined
with the pay-by-usage characteristic of a cloud, can lead to significant financial
savings, especially for businesses with varying or cyclical IT usage needs.
MARKET OVERVIEW
MARKET INSIGHTS
Rapid Elasticity
The shift in up-front capital requirements from the customer to the
service provider is equally attractive. In particular, small organizations
and start-ups face much lower infrastructure costs than were necessary
pre-cloud.
Pay-as-you-go vs. install-and-own
Migrating to the cloud often provides an organization with a more
updated/standardized suite of technologies and reduces the proliferation of
tools and solutions requiring support. This also helps obtain and maintain
compliance (regulatory or other) and stay current with industry/technology
trends.
Technology streamlining and standardization
Migrating to the cloud often provides an organization with a more
updated/standardized suite of technologies and reduces the proliferation of
tools and solutions requiring support. This also helps obtain and maintain
compliance (regulatory or other) and stay current with industry/technology
trends.
Rapid Elasticity
Buying capabilities such as “security as a service,” “collaboration as a
service,” “communication as a service,” etc., decreases the need for
specialized in-house IT skills and can free up internal resources for other
priorities.
Organizational streamlining
Many cloud providers offer the ability to add infrastructure capacity
rapidly in various worldwide locations, enabling a business to quickly
expand to new territories.
Geographically distributed computing capacity
KEY CHARACTERISTICSOF CLOUD COMPUTING
SAMPLE – GLOBAL CLOUD MIGRATON MARKET10
MARKET OVERVIEW
MARKET INSIGHTS
■ According to the RightScale 2019 State of the Cloud Survey Report, 84% of enterprises have a
multi-cloud strategy and 58% of the enterprises with a hybrid strategy, while organizations with
a strategy of multiple public clouds or multiple private clouds grew slightly.
■ Retailers are increasingly adopting hybrid cloud for their operations. One of the key enterprise
cloud computing solution provider – Nutanix have concluded in its recent enterprise cloud
index report that, 87.5% of the responding retailers identified hybrid cloud as the ideal IT
operating model.
■ The move of IBM indicates that healthcare industry has been accepting the hybrid cloud as it
allows the healthcare institution to keep confidential data on-premise and place other data on
public cloud for application of AI and business analytics software that are resource exhaustive.
■ Enterprises are using hybrid cloud to host their e-commerce website within a private cloud,
where it is secure and scalable. For other uses, such as placing a brochure site, they utilize a
public cloud, which is more cost-effective and security is less of a concern for such data. This
indicates the new cloud strategy gaining traction in the cloud market. In the future, a mix of
cloud and multiple cloud solutions is expected to emerge as a strong solution.
■ For organizations that are looking for smarter deployments that streamline delivery of new
features, facilitate digital transformation, and support emerging technologies, like IoT and
Machine Learning, Platform as a Service (PaaS) is a more suitable option. Cloud migration is
becoming popular amongst SMEs and large enterprises, owing to the fact that it offers a cost-
effective alternative and business agility. Moreover, cloud computing enables enterprises to
provide improved IT services in a shorter duration of time, hence enhancing business
efficiency.
■ For instance, according to Parallels, the size of small-to-medium-sized business cloud services
increased to 158.9 billion in 2019 from 125 billion in 2016. The growth in the adoption of cloud
services among SMEs is anticipated to drive the market’s growth over the forecast period. On
the other side, many large enterprises have quickly adopted the cloud to streamline operations,
save money, and make them more competitive.
SMALL AND MEDIUM-SIZED BUSINESS CLOUD STRATEGY, BY
CLOUD TYPE
(%), by Cloud Type, Global, 2018 and 2019
Source: RightScale
31
26
7
21
7
8
35
20
6
24
4
11
Hybrid
cloud
Multiple
pubic
Multiple
private
Single
public
Single
private
No plans
2018 2019
SAMPLE – GLOBAL CLOUD MIGRATON MARKET111111 SAMPLE – GLOBAL CLOUD MIGRATON MARKET
MARKET OVERVIEW
MARKET INSIGHTS
■ Migration for PaaS, IaaS, and SaaS has been taking an at most importance in recent years. Additionally,
companies are also embracing the DevOps capabilities and automation; hence, increasingly seen as
critical to realize the technical and business benefits of cloud adoption.
■ A California-based transportation company – Daylight Transport, has announced that it has migrated to
the cloud ecosystem in order to eliminate the costs incurred by the complexity of FTP applications and
its local scripts. The company has reported that after migrating to cloud through cloud platform-as-a-
service (PaaS) it achieved a reduction in its customer service workload by one full-time employee, as well
as generated additional revenue of USD 800 to USD 1,000 per day.
■ Companies such as Mindtree provided a detailed study of the application landscape and proposed the
cloud migration strategy and sequence of migration, including network, web application firewall, cloud
monitoring, and use of third-party tools for lift-and-shift scenarios.
■ The company's solution delivered savings of 25% on its operational spending and also increased cash
flow by 30%, through cloud transformation. The cloud benefits are the primary reason that are
transforming businesses to migrate to cloud, thereby impacting the market’s growth significantly.
■ Several major companies have already moved their entire IT infrastructures onto cloud platforms,
offering services via. cutting-edge technology and generating serious revenues from it. Services, such as
IBM Cloud Migration Services, have migrated workloads and applications. Banking and Financial
organizations are also accelerating the migration toward cloud solutions owing to the benefits such as
flexibility, agility, and integration of emerging technologies and the FinTech ecosystems.
■ Cloud solutions are helping banks to significantly cut down expenses, by slashing infrastructure costs.
Owing to this, many vendors are providing IaaS and PaaS applications to eliminate the need to manage
hosting, maintaining, updating, and scaling service operations targeted towards the BFSI sectors.
SAMPLE – GLOBAL CLOUD MIGRATON MARKET12 SAMPLE – GLOBAL CLOUD MIGRATON MARKET
MARKET OVERVIEW
■ Further, the rising adoption of BYOD across various verticals has led to the
simplification of operations and communications across multiple verticals.
Hence, with the increasing number of mobile workers in organizations and
workplaces. Furthermore, the risks regarding security with the cloud are
reducing over the years, owing to technological advancements and the advent
of secure solutions, which is expected to add to the unprecedented move
toward the cloud.
■ However, due to the ongoing outbreak of COVID-19 across the world, it has
created huge restrictions on business operating with on-premise IT systems;
and hence, many of these organization has rapidly chosen to migrate to cloud.
Microsoft has mentioned that, post pandemic, the company has witnessed
over 775% increase in demand for cloud services.
■ A startup called Bunnyshell, which has raised USD 1 million in funding in 2018,
has announced to offer free cloud migration to the companies who suffered
due to COVID-19 pandemic. This is one of the strong marketing strategy
adopted by the start-ups in the market to take advantage of the ongoing
work-from-home mode of operations by several companies globally.
■ Geographically, the United States, being the early adopter of digital and
automation technologies, is a significant market for cloud technology. The
country has planned the migration to cloud for different applications. Over the
forecast period, most of them are expected to be executed. In the Asia-Pacific
region, the growing government initiatives toward digitization, and an increase
in SMEs across the region, is expected to drive the market’s growth over the
forecast period.
MARKET INSIGHTS
SAMPLE – GLOBAL CLOUD MIGRATON MARKET1313
• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa
SEGMENTATION BY
GEOGRAPHY
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
XX.X%
SAMPLE FIGURE
SAMPLE – GLOBAL CLOUD MIGRATON MARKET14
SEGMENTATION BY GEOGRAPHY
SOURCE: Mordor Intelligence
GEOGRAPHY 2019 2020 2021 2022 2023 2024 2025 CAGR (%)
North America xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Europe xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Asia-Pacific xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Latin America xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Middle East & Africa xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
SOURCE: Mordor Intelligence
CLOUD MIGRATION MARKET
Revenue Share(%), by Geography, 2019
CLOUD MIGRATION MARKET
Revenue in USD Billion, by Geography, 2019-2025
North America Europe
Asia-Pacific Latin America
Middle East & Africa
SAMPLE FIGURE
MARKET SEGMENTATION
SAMPLE – GLOBAL CLOUD MIGRATON MARKET15
NORTH AMERICA
SEGMENTATION BY GEOGRAPHY
■ North America, among the leading innovators and pioneers, in terms of adoption for cloud migration,
is the largest market. The region has a strong foothold of cloud migration vendors, which adds to the
growth of the market. Some of them include IBM Corporation, Microsoft Corporation, SAS Institute
Inc., Amazon Web Services Inc., Cisco Systems Inc., Cognizant Technology Solutions Corporation, and
Google Inc. among others.
■ According to the recent survey by IBM in 2019, 95% of the businesses in the North America have
migrated their critical applications and IT infrastructure to the cloud over the past year. Additionally,
over 80% businesses in the region have mentioned seeking cloud migration for some of their
applications next year.
■ The advanced industrial landscape in the region has led to the widespread incorporation of AI on
numerous operational levels, leading to a growing need for cloud migration. Additionally, BYOD is
having a substantial impact on the enterprises, as they realize the advantages in terms of cost saving,
productivity, and flexibility.
■ OSRAM, a lighting manufacturing company, has reportedly adopted cloud migration services for its
new and legacy application to gain with agile IT infrastructure that could keep up with the
competition. With this adoption, the company has mentioned achieving seven-digit annual savings
and several competitive new business wins.
■ According to the findings in the Global Cloud Index by Cisco, operators of hyperscale cloud data
centers are increasingly dominating the cloud landscape, for instance, according to Credit Suisse, the
share of hyper-scale data centers in the United States accounts for 47%, and Canada accounts for 4%.
■ Cisco states that cloud workloads are expected to nearly triple by the end of 2021. Part of the reason
is the enhancement of data handling technologies. Cloud economics, including server cost, scalability,
and product lifespan, along with developments in cloud security, are promoting migration of
workloads, and also compute instances across servers, both inside the data center and even across
the data center.
CLOUD MIGRATION MARKET
Revenue in USD billion, North America, 2019-2025
2019 2020 2021 2022 2023 2024 2025
SOURCE: Mordor Intelligence
SAMPLE FIGURE
SAMPLE – GLOBAL CLOUD MIGRATON MARKET1616 SAMPLE – GLOBAL CLOUD MIGRATON MARKET
NORTH AMERICA
■ The benefits offered with moving data, applications, among others to the
cloud, are pushing many organizations in the region to adopt cloud migration
services, thereby impacting the market’s growth positively. For instance, an
Amazon web services cloud migration reduced hardware spend by 20%,
for one of the top North American-based travel service providers, targeting the
global market.
■ In June 2019, Oracle corporation announced its cloud migration solution,
which would enable its customers to reduce the cost and time of cloud
migration by up to 30%. More such innovations with cost benefits are
anticipated to drive the market’s growth, over the forecast period.
■ Brooks Brothers, men's clothier in the United States, witnessed a 50% increase
in productivity by moving to a cloud-based. Clark Construction, a construction
company in the United States, wanted to migrate its applications and data to
the cloud. Using CloudEndure Migration, the company moved everything to
AWS.
■ Furthermore, HSBC noted their close partnership with Google in helping them
secure a safe route to the cloud that would ensure future seamless migrations.
HSBC is aiming for the cloud-first approach to data analytics and machine
learning (MI).
■ Bank of America commented on how Microsoft was going to be the part of its
strategy, to migrate 80% of its technology workloads to virtual platforms,
furthering their push to be a digital leader in financial services. BoA announced
to allocate more of its USD 3 billion annual computing infrastructure budget to
the public cloud, following a rapid improvement in security technology. This is
expected to impact the market’s growth significantly over the forecast period.
SEGMENTATION BY GEOGRAPHY
SAMPLE – GLOBAL CLOUD MIGRATON MARKET1717
• Accenture PLC
• Amazon Web Services Inc.
• Cisco Systems Inc.
• Cognizant Technology Solutions Corporation
• DXC Technology Company
• Evolve IP LLC
• Google LLC
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• NTT DATA
• RightScale Inc.(Flexera)
• Tech Mahindra Ltd
• VMware Inc.
• WSM International LLC
*List Not Exhaustive
KEY VENDOR PROFILES*
SAMPLE – GLOBAL CLOUD MIGRATON MARKET18
USD 800
million
R&D
Expenditure
46.25%
Revenue hold by
North America
492000
Employees
USD 43,215
million
Revenue
ACCENTURE PLC - OVERVIEW
KEY VENDOR PROFILES
USD 4846
million
Net Income
Founded in 1989
Dublin, Ireland
www.accenture.com
353 1 6462000
36177
40993
43215
2017 2018 2019
Source: Annual Report
ACCENTURE PLC
Revenue in USD million, 2017-2019
◼ Accenture PLC provides consulting, technology, and outsourcing services worldwide. The
company operates through the following segments: Communications, Media, and Technology,
Financial Services, Health and Public Service, Products, Resources.
◼ The company’s five operating groups, organized by industry, bring together expertise from
across the organization in strategy, consulting, digital, technology and operations to provide
end-to-end services and solutions to clients.
◼ It provides a range of strategy services focused on areas, such as digital technologies;
enterprise architecture and applications; CFO and enterprise value, IT and security, mergers
and acquisitions, operations, advanced customer services, sustainability, and talent and
organization.
◼ The company’s operating groups bring together expertise from Accenture Strategy, Accenture
Consulting, Accenture Digital, Accenture Technology and Accenture Operations to develop
and provide integrated services and solutions for its clients. Accenture Technology comprises
two primary areas: technology services and technology innovation & ecosystem. It
encompasses cloud and infrastructure services,
SAMPLE – GLOBAL CLOUD MIGRATON MARKET19
46.25%
33.97%
19.78%
North America
Europe
Growth Markets
20.26%
19.66%
16.57%
27.78%
15.67%
0.06%
Communications, Media
& Technology
Financial Services
Health & Public Service
Products
Resources
Others
ACCENTURE PLC - BUSINESS SEGMENTS
KEY VENDOR PROFILES
 North America revenues increased 9% in local currency, driven by the United
States. Europe revenues increased 5% in local currency, led by Italy, the
United Kingdom and Ireland.
 Products revenues increased 9% in local currency, driven by growth across all
industry groups and geographic regions, led by Consumer Goods, Retail &
Travel Services in Europe and Growth Markets and Life Sciences in North
America.
 Growth Markets revenues increased 14% in local currency, drive
 Communications, Media & Technology revenues increased 9% in local currency,
driven by growth in Software & Platforms across all geographic regions, led by
North America.
 Financial Services revenues increased 3% in local currency, driven by growth in
Insurance across all geographic regions and Banking & Capital Markets in
Growth Markets, partially offset by a decline in Banking & Capital Markets in
Europe.
 Health & Public Service revenues increased 6% in local currency, driven by
growth in Public Service in North America and Europe.
ACCENTURE PLC ACCENTURE PLC
Revenue Share (%), by Geography, 2019 Revenue Share (%), by Operating Groups, 2019
SAMPLE – GLOBAL CLOUD MIGRATON MARKET20
ACQUISITIONSTECHNOLOGIES
ACCENTURE PLC – PRODUCTS AND STRATEGIES
KEY VENDOR PROFILES
Cloud Migration
The company’s comprehensive cloud migration framework brings industrialized
capabilities together with exclusive tools, methods, and automation across all
cloud varieties (public, private, hybrid) and various delivery methods (IaaS, PaaS,
and SaaS).
Accenture helps customers navigate the cloud, selecting the right architecture
and building a solution that meets strategic business needs. Leveraging a full
suite of proprietary tools and established cloud factories, the company help
accelerate cloud migration and realize business value.
myNav : Helps navigate the complexities of the cloud landscape to select the
right architecture and solution to meet specific business needs.
Cloud factory : Powered by 500+ reusable assets to rapidly deploy, provision &
migrate workload to more agile Cloud environments across global delivery
network.
Accelerate for Cloud (A4C) : Supports migration by automating recurring tasks,
compressing timelines, and providing a single point of control – all integrated
with myWizard.
◼ Accenture aims to invest aggressively for organic growth through R&D
investments. For instance, the company spent USD 800 million, USD 791 million,
and USD 704 million in fiscal 2019, 2018, and 2017, respectively to help to create,
commercialize, and disseminate innovative business strategies and technology
solutions.
◼ The company is also using its acquisition strategy to grow its position in the Cloud
Migration market. For instance, the company acquired Cloud Sherpas to enhances
its ability to provide clients with unparalleled cloud strategy and technology
consulting
◼ The company is also investing in assets, offerings, branding, and thought
leadership, and attracting and developing talent to further enhance differentiation
and competitiveness.
◼ To meet customer needs around the world, the company continues to expand its
footprint in the emerging markets. In fiscal 2019, the company continued to
execute a strategy focused on industry and technology differentiation, increasingly
taking an innovation-led approach to drive value for client.
SERVICES
STRATEGIES
SAMPLE – GLOBAL CLOUD MIGRATON MARKET21
ACCENTURE PLC - SWOT ANALYSIS
KEY VENDOR PROFILES
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
◼ The company has a large client base with some top-notch
companies having Accenture as their consultant. For fiscal 2019,
the company’s revenues were USD 43.2 billion, with the
majority in digital, cloud and security-related services.
◼ The company has strong focus on R&D. In 2019, the company
spent around USD 800 million on R&D expenditure.
◼ The company has 19 business units collaboratively working with
the clients and with each other. This leads to conflicts due to lack
of internal coordination.
◼ The consulting sector is a major source of revenue for the
company. This high dependence may prove to have negative
effects for the company, in case of fluctuating financial days. In
2019, the company derived around 56% of its revenues from
consulting .
◼ As it expands in markets with considerable growth potential,
the company expects to continue to broaden the portfolio of its
products, solutions and services that they provide to customers
in these regions.
◼ The company continue to experience growing demand to assist
clients with the operation and maintenance of digital-related
services and cloud enablement. It is enhancing its position in
the cloud migration market, and trying to bring innovation
through Accenture cloud factory and Hybrid Cloud services.
◼ Although the company reports its results of operations in US
dollars, a majority of its net revenues is denominated in currencies
other than the US dollar. Unfavorable fluctuations in foreign
currency exchange rates have had an adverse effect, and in the
future, may have a material adverse effect, on results of
operations. The company faces competition from IBM, Google,
Microsoft among others in this market.
◼ Growing data concerns globally are expected to be a major threat
that company may face over the forecast period.
S W
O T
SAMPLE – GLOBAL CLOUD MIGRATON MARKET22
M I E P
ACCENTURE PLC – RECENT DEVELOPMENTS
KEY VENDOR PROFILES
Accenture launched the Accenture Cloud Native Core Solution to
help enterprises leverage the public cloud for maximum business
agility and results. The company would help clients utilize this
solution for optimal organizational transformation, enabling them
to develop more flexible, agile IT systems and build broader
ecosystems.
Accenture PLC agreed to acquire Gekko, a French Amazon Web
Services (AWS) cloud services company. This acquisition would
expand company’s AWS resources in France to support enterprise
migrations and development on cloud platforms, which has become
the foundation for innovation and business transformation.
DEC 2019
Merger and Acquisition Product Innovation Expansion Partnership
APR 2020
MI
SAMPLE – GLOBAL CLOUD MIGRATON MARKET23
RESEARCH METHODOLOGY
■ Mordor Intelligence (MI) advocates an appropriate mix of secondary and primary research, to meet the clients’ objectives.
■ MI translates market insights (market dynamics, competition, varying consumer demands, and regulations) into actionable business insights.
■ The following phases are practiced at Mordor, for efficient delivery of various syndicated and consulting assignments:
STEP 1
SCOPING/PROJECTINITIATION
STEP 2
MARKET ANALYSIS
STEP 3
PROJECT DELIVERY
Decipher client requirements/market to be
studied
Tailor-made research approach for
customized reports
Effective use of Mordor’s knowledge
repository to gather relevant insights
Confirm the objectives of the assignment with
the client
Extensive desk research to identify the most relevant secondary information available
Contact Mordor’s empaneled experts and identify industry experts across the market
Conduct primaries and surveys to gather qualitative and quantitative insights
Triangulate and analyze data, to finalize the actionable business insights
Finalize the report’s contents and
establish a deliverable format
Report delivery with high-quality market insights, competitive landscape, etc.,
as per the proposed contents
SAMPLE – GLOBAL CLOUD MIGRATON MARKET24
RESEARCH PHASES EXPLAINED
SECONDARY RESEARCH PRIMARY RESEARCH
This phase involves a thorough synthesis of the existing publications across the
web, to gather meaningful insights on the current situation of the market,
technological developments, and any other market-related information. The
sources include, but are not limited to:
◼ Journals, and publications.
◼ Industry and government websites for blogs, magazines, and other
publications.
◼ Conference proceedings and association publications.
◼ Investor presentations, technical brochures, annual reports, press releases,
transcripts of key personnel interviews, and other strategic publications by
several competitors in the market.
◼ Product information, including technical specifications, approvals, patents,
etc.
◼ In-memory Computing solution vendors, end-user industries, etc.
◼ Paid sources (Factiva, Bloomberg, etc.).
◼ At Mordor, we pool in industry experts across the value chain, to gather first-hand
insights on the market studied. In addition, knowledgeable industry veterans or
retired experts, consultants, and freelancers are a call away, to collaborate with
Mordor on any assignment that requires real-time industry insights.
◼ We are also equipped to conduct market surveys, to gather qualitative insights and
the opinions of individuals related to the industry.
▪ Primary research is used both to validate the data points obtained from secondary
research and to fill the data gaps after secondary research. Data gathered during
the primary research phase are useful to arrive at critical insights, both qualitative
and quantitative; these insights can be used to ascertain the following:
• Critical market dynamics (drivers, restraints, future, and regulations) and their
impact.
• Market distribution across various segments.
• Market entry for new companies and insights on the competitive landscape.
MODES OF PRIMARY RESEARCH
Telephonic
Interviews
Email
Interviews
Chat
Interviews
Virtual
Council
Surveys
•and Others
SAMPLE – GLOBAL CLOUD MIGRATON MARKET25
RESEARCH PHASES EXPLAINED
DATA TRIANGULATION AND INSIGHTGENERATION
◼ Based on the factors (both endogenous and exogenous in nature) identified and collected during the secondary and primary phases, our in-house subject matter
experts transform the quantitative data extracted and use them to infer critical insights.
◼ The market-size estimations are carried out through the ‘bottom-up’ and ‘top-down’ approaches.
◼ Our top-down and bottom-up approaches are integrated into our ‘in-house model sheets’, which are used to generate the market estimates and growth rates
(depending on the historical trends of the respective markets, along with various factors, such as drivers, restraints, and recent developments in the market) of the
product segment, in the respective country.
It is a process of combining the outcomes from different sources, to increase
the validity and reliability of the results. This process also helps to strengthen
conclusions about the findings and to reduce the risk of false interpretations.
The insights obtained from both secondary and primary research are analyzed
and validated by the process of data triangulation, to arrive at closer estimates.
An econometric model is a simplified representation of a real-world process.
Here, the tools of econometric theory are used to analyze and forecast
economic phenomenon, and to solve unknown quantities, such as forecast
demand, supply, investment, production, consumption, etc.
After the data is curated, analysts write the report. From the data and
forecast, insights are drawn to visualize the entire ecosystem in a single
report.
DATA
TRIANGULATION
ECONOMETRIC
MODELING
REPORT
WRITING
SAMPLE – GLOBAL CLOUD MIGRATON MARKET26
FOR MORE INFORMATION,
PLEASE CONTACT
5th Floor, Brigade Towers, Financial District,
Gachibowli, Hyderabad - 500032, India
+1 617-765-2493
info@mordorintelligence.com www.mordorintelligence.com
Industry Reports | Consulting | Intelligence Center
+1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com

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Global Cloud Migration Market (2020 - 2025) - Mordor Intelligence

  • 1. SAMPLE – GLOBAL CLOUD MIGRATON MARKET11 GLOBAL CLOUD MIGRATION MARKET (2020-2025) Domain: ICT Base Year: 2019 Forecast Period: 2020-2025 • A detailed understanding of the current market dynamics and the growth opportunities • The impact of novel technological developments on the Cloud Migration Market • Assessment on the impact of COVID-19 on the Industry and its supply chain • An overview of the competitive intelligence, along with product innovations and strategies of the major players S A M P L E Industry Reports | Consulting | Intelligence Center +1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com The study offers:
  • 2. SAMPLE – GLOBAL CLOUD MIGRATON MARKET2 DISCLAIMER Any information and/or material provided by Mordor Intelligence, including any and all the analysis and/or research by Mordor Intelligence, is provided to a selected group of customers, in response to orders for such information, material, analysis, and/or research. As a customer of Mordor Intelligence, you acknowledge that our information, material, and/or services are for your internal use only, and not for any external use and/or dissemination, or general publication, and/or disclosure to any third parties. Any and all the information and/or material provided by Mordor Intelligence are based on primary interviews and/or secondary research, and are, therefore, subject to fluctuation and variance. Mordor Intelligence takes no responsibility for any incorrect information and/or material supplied to us by the sources we rely on, and no part of our analysis or research may be given, lent, resold, or disclosed to any third parties, including non-customers, without explicit or written permission from Mordor Intelligence. Unauthorized reproduction and/or transmission of our information, material, analysis, and/or research in any form and by any means, including photocopying, mechanical/electronic recording, or otherwise, without the explicit and written permission of Mordor Intelligence, is expressly and clearly prohibited. Any use of the information, material, analysis, and/or research provided by Mordor Intelligence is at your sole risk; you acknowledge that the information, material, analysis, and/or research is provided “as is”, and that Mordor Intelligence provides no warranty of any kind, express or implied, with regard to the information, material, analysis, and/or research, including but not limited to, merchantability and fitness for any purpose and/or use.
  • 3. SAMPLE – GLOBAL CLOUD MIGRATON MARKET3 TABLE OF CONTENTS 1. INTRODUCTION 1.1 Study Assumptions and Market Definition 1.2 Scope of the Study 2. RESEARCH METHODOLOGY 3. EXECUTIVE SUMMARY 4. MARKET INSIGHTS 4.1 Market Overview 4.2 Industry Attractiveness - Porter's Five Forces Analysis 4.2.1 Bargaining Power of Suppliers 4.2.2 Bargaining Power of Buyers 4.2.3 Threat of New Entrants 4.2.4 Threat of Substitutes 4.2.5 Intensity of Competitive Rivalry 5. MARKET DYNAMICS 5.1 Market Drivers 5.1.1 Increasing Benefits Of Cloud To Organizations 5.1.2 Increasing Use Of Byod 5.2 Market Challenges 5.2.1 Data Security And Application Interoperability Issues 6. MARKET SEGMENTATION 6.1 By Type of Deployment 6.1.1 Public Cloud 6.1.2 Private Cloud 6.1.3 Hybrid Cloud 6.2 By Enterprise Size 6.2.1 Small and Medium Enterprises (SMEs) 6.2.2 Large Enterprises 6.3 By Type of Service 6.3.1 PaaS 6.3.2 IaaS 6.3.3 SaaS 6.4 End-user Vertical 6.4.1 BFSI 6.4.2 Healthcare
  • 4. SAMPLE – GLOBAL CLOUD MIGRATON MARKET4 TABLE OF CONTENTS 6.4.3 RETAIL 6.4.4 GOVERNMENT 6.4.5 IT AND TELECOMMUNICATION 6.4.6 MANUFACTURING 6.4.7 OTHER END-USER VERTICALS 6.5 Geography 6.5.1 North America 6.5.2 Europe 6.5.3 Asia Pacific 6.5.4 Latin America 6.5.5 Middle East & Africa 7. COMPETITIVE LANDSCAPE 7.1 Accenture PLC 7.2 Amazon Web Services Inc. 7.3 Cisco Systems Inc. 7.4 Cognizant Technology Solutions Corporation 7.5 DXC Technology Company 7.6 Evolve IP LLC 7.7 Google LLC 7.8 IBM Corporation 7.9 Microsoft Corporation 7.10 Oracle Corporation 7.11 Rackspace Hosting Inc. 7.12 Rightscale Inc.(Flexera) 7.13 Tech Mahindra Ltd 7.14 VMware Inc. 7.15 WSM International LLC. *List not exhaustive 8. INVESTMENT ANALYSIS 9. FUTURE OF THE MARKET
  • 5. SAMPLE – GLOBAL CLOUD MIGRATON MARKET5 STUDY ASSUMPTIONS AND MARKET DEFINITION STUDY ASSUMPTIONS INTRODUCTION  The base currency considered is the US dollar (USD). Conversion of other currencies to USD is considered on the basis of the average exchange rates of the respective review period years. The exchange rate conversion for the forecast period is determined according to the base year’s conversion rates.  The base year is identified, based on the availability of annual reports and secondary information. The base year considered for this study is 2019.  The review period considered for this study is from 2013 to 2018. The CAGR is for the forecast period, 2020-2025.  Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.  Distribution of the primary interviews conducted is based on the regional share of the market and the presence of key players in each region.  As a result of data triangulation, through multiple methodologies and approaches, the weighted averages of the resulting estimates are considered to be the final values. MARKET DEFINITION ◼ Cloud migration is the process of moving data, applications, or other business elements to a cloud computing environment. There are various types of cloud migrations an enterprise can perform. One common model is the transfer of data and applications from a local, on-premises data center to the public cloud. However, a cloud migration could also entail to moving data and applications from one cloud platform or provider to another -- a model known as cloud-to-cloud migration. ◼ The study has focused on the trend analysis on the adoption of public, hybrid and private cloud for cloud migration, also the type of service provided by the vendors in the market for the application in a wide range of end-user verticals, globally. ◼ The study also offers the assessment on the impact of COVID-19 on the industry.
  • 6. SAMPLE – GLOBAL CLOUD MIGRATON MARKET6 Public Cloud Private Cloud Hybrid Cloud TYPE OF DEPLOYMENT Small and Medium Enterprises (SMEs) Large Enterprises ENTERPRISE SIZE PaaS IaaS SaaS TYPE OF SERVICE BFSI Healthcare Retail Government IT and Telecommunication Manufacturing Other End-user Verticals END-USER VERTICAL North America Europe Asia Pacific Latin America Middle East & Africa GEOGRAPHY SCOPE OF THE STUDY INTRODUCTION
  • 7. SAMPLE – GLOBAL CLOUD MIGRATON MARKET7 EXECUTIVE SUMMARY The cloud migratoin market (henceforth, referred to as the market studied) was valued at USD xx.xx billion in 2019, and it is expected to reach USD xx.xx billion by 2025, registering a CAGR of 28.89%, during the period of 2019-2025 (henceforth, referred to as the forecast period). 01 SOURCE: Mordor Intelligence Analysis CLOUD MIGRATION MARKET xx xx xx xx xx xx xx 2019 2020 2021 2022 2023 2024 2025 Revenue in USD billion, Global, 2019-2025 CAGR 28.89% Detailed Analysis Available in the Report
  • 8. SAMPLE – GLOBAL CLOUD MIGRATON MARKET888 SAMPLE – GLOBAL CLOUD MIGRATON MARKET MARKET OVERVIEW MARKET INSIGHTS ■ Over the past decade, cloud computing adoption has been rise owing to increasing investments from small and medium enterprises. Globally, many organizations already switched to cloud platforms to take advantage of its benefits. In recent years, cloud adoption stands to be a major consideration for IT cost reduction strategies. According to a study published by CenturyLink, a telecommunications company, the cloud computing technology is expected to generate USD 411 billion in revenue by 2020. ■ The major reasons for migrating to the cloud are scalability, increased effectiveness, faster implementation, mobility, and disaster recovery, among others. Major companies are offering cloud disaster recovery features to its customers, aiding them to expand their businesses. Cloud migration is also gaining popularity for its real-time experience, business elements, and accessibility to the on- premise data. This technology also aids in setting up several business units in minimal time. ■ The growth of cloud and industrialized services and the decline of traditional data center outsourcing (DCO) indicate a massive shift toward hybrid infrastructure services. While the traditional DCO market is shrinking, spending on colocation and hosting along with infrastructure utility services is increasing rapidly. This is expected to drive the shift toward cloud IaaS and hosting. ■ The migration on the hybrid cloud has experienced significant overall growth in the past few years compared to that of the other cloud services. Using a hybrid cloud allows companies to scale computing resources and helps in eliminating the need for massive capital to handle short-term spikes in demand. ■ Companies using cloud services are required to pay only for resources that they temporarily use instead of purchasing and maintaining additional resources and equipment that remains idle over long periods of time. This helps the companies in minimalizing costs that do not generate revenue. ■ Furthermore, the migration of data is easy to store and access at a low cost, and it enhances its productivity or efficiency. According to Contegix LLC, the average enterprise used a staggering 1,427 distinct cloud services in 2019, a threefold increase from that in 2013.
  • 9. SAMPLE – GLOBAL CLOUD MIGRATON MARKET9 The ability to rapidly scale the IT infrastructure (up or down) to match changing requirements, on a pay-per-use basis, is extremely attractive to large and small organizations alike. Applications designed to benefit from automated scaling of resources to match demand are increasingly common. This behavior, combined with the pay-by-usage characteristic of a cloud, can lead to significant financial savings, especially for businesses with varying or cyclical IT usage needs. MARKET OVERVIEW MARKET INSIGHTS Rapid Elasticity The shift in up-front capital requirements from the customer to the service provider is equally attractive. In particular, small organizations and start-ups face much lower infrastructure costs than were necessary pre-cloud. Pay-as-you-go vs. install-and-own Migrating to the cloud often provides an organization with a more updated/standardized suite of technologies and reduces the proliferation of tools and solutions requiring support. This also helps obtain and maintain compliance (regulatory or other) and stay current with industry/technology trends. Technology streamlining and standardization Migrating to the cloud often provides an organization with a more updated/standardized suite of technologies and reduces the proliferation of tools and solutions requiring support. This also helps obtain and maintain compliance (regulatory or other) and stay current with industry/technology trends. Rapid Elasticity Buying capabilities such as “security as a service,” “collaboration as a service,” “communication as a service,” etc., decreases the need for specialized in-house IT skills and can free up internal resources for other priorities. Organizational streamlining Many cloud providers offer the ability to add infrastructure capacity rapidly in various worldwide locations, enabling a business to quickly expand to new territories. Geographically distributed computing capacity KEY CHARACTERISTICSOF CLOUD COMPUTING
  • 10. SAMPLE – GLOBAL CLOUD MIGRATON MARKET10 MARKET OVERVIEW MARKET INSIGHTS ■ According to the RightScale 2019 State of the Cloud Survey Report, 84% of enterprises have a multi-cloud strategy and 58% of the enterprises with a hybrid strategy, while organizations with a strategy of multiple public clouds or multiple private clouds grew slightly. ■ Retailers are increasingly adopting hybrid cloud for their operations. One of the key enterprise cloud computing solution provider – Nutanix have concluded in its recent enterprise cloud index report that, 87.5% of the responding retailers identified hybrid cloud as the ideal IT operating model. ■ The move of IBM indicates that healthcare industry has been accepting the hybrid cloud as it allows the healthcare institution to keep confidential data on-premise and place other data on public cloud for application of AI and business analytics software that are resource exhaustive. ■ Enterprises are using hybrid cloud to host their e-commerce website within a private cloud, where it is secure and scalable. For other uses, such as placing a brochure site, they utilize a public cloud, which is more cost-effective and security is less of a concern for such data. This indicates the new cloud strategy gaining traction in the cloud market. In the future, a mix of cloud and multiple cloud solutions is expected to emerge as a strong solution. ■ For organizations that are looking for smarter deployments that streamline delivery of new features, facilitate digital transformation, and support emerging technologies, like IoT and Machine Learning, Platform as a Service (PaaS) is a more suitable option. Cloud migration is becoming popular amongst SMEs and large enterprises, owing to the fact that it offers a cost- effective alternative and business agility. Moreover, cloud computing enables enterprises to provide improved IT services in a shorter duration of time, hence enhancing business efficiency. ■ For instance, according to Parallels, the size of small-to-medium-sized business cloud services increased to 158.9 billion in 2019 from 125 billion in 2016. The growth in the adoption of cloud services among SMEs is anticipated to drive the market’s growth over the forecast period. On the other side, many large enterprises have quickly adopted the cloud to streamline operations, save money, and make them more competitive. SMALL AND MEDIUM-SIZED BUSINESS CLOUD STRATEGY, BY CLOUD TYPE (%), by Cloud Type, Global, 2018 and 2019 Source: RightScale 31 26 7 21 7 8 35 20 6 24 4 11 Hybrid cloud Multiple pubic Multiple private Single public Single private No plans 2018 2019
  • 11. SAMPLE – GLOBAL CLOUD MIGRATON MARKET111111 SAMPLE – GLOBAL CLOUD MIGRATON MARKET MARKET OVERVIEW MARKET INSIGHTS ■ Migration for PaaS, IaaS, and SaaS has been taking an at most importance in recent years. Additionally, companies are also embracing the DevOps capabilities and automation; hence, increasingly seen as critical to realize the technical and business benefits of cloud adoption. ■ A California-based transportation company – Daylight Transport, has announced that it has migrated to the cloud ecosystem in order to eliminate the costs incurred by the complexity of FTP applications and its local scripts. The company has reported that after migrating to cloud through cloud platform-as-a- service (PaaS) it achieved a reduction in its customer service workload by one full-time employee, as well as generated additional revenue of USD 800 to USD 1,000 per day. ■ Companies such as Mindtree provided a detailed study of the application landscape and proposed the cloud migration strategy and sequence of migration, including network, web application firewall, cloud monitoring, and use of third-party tools for lift-and-shift scenarios. ■ The company's solution delivered savings of 25% on its operational spending and also increased cash flow by 30%, through cloud transformation. The cloud benefits are the primary reason that are transforming businesses to migrate to cloud, thereby impacting the market’s growth significantly. ■ Several major companies have already moved their entire IT infrastructures onto cloud platforms, offering services via. cutting-edge technology and generating serious revenues from it. Services, such as IBM Cloud Migration Services, have migrated workloads and applications. Banking and Financial organizations are also accelerating the migration toward cloud solutions owing to the benefits such as flexibility, agility, and integration of emerging technologies and the FinTech ecosystems. ■ Cloud solutions are helping banks to significantly cut down expenses, by slashing infrastructure costs. Owing to this, many vendors are providing IaaS and PaaS applications to eliminate the need to manage hosting, maintaining, updating, and scaling service operations targeted towards the BFSI sectors.
  • 12. SAMPLE – GLOBAL CLOUD MIGRATON MARKET12 SAMPLE – GLOBAL CLOUD MIGRATON MARKET MARKET OVERVIEW ■ Further, the rising adoption of BYOD across various verticals has led to the simplification of operations and communications across multiple verticals. Hence, with the increasing number of mobile workers in organizations and workplaces. Furthermore, the risks regarding security with the cloud are reducing over the years, owing to technological advancements and the advent of secure solutions, which is expected to add to the unprecedented move toward the cloud. ■ However, due to the ongoing outbreak of COVID-19 across the world, it has created huge restrictions on business operating with on-premise IT systems; and hence, many of these organization has rapidly chosen to migrate to cloud. Microsoft has mentioned that, post pandemic, the company has witnessed over 775% increase in demand for cloud services. ■ A startup called Bunnyshell, which has raised USD 1 million in funding in 2018, has announced to offer free cloud migration to the companies who suffered due to COVID-19 pandemic. This is one of the strong marketing strategy adopted by the start-ups in the market to take advantage of the ongoing work-from-home mode of operations by several companies globally. ■ Geographically, the United States, being the early adopter of digital and automation technologies, is a significant market for cloud technology. The country has planned the migration to cloud for different applications. Over the forecast period, most of them are expected to be executed. In the Asia-Pacific region, the growing government initiatives toward digitization, and an increase in SMEs across the region, is expected to drive the market’s growth over the forecast period. MARKET INSIGHTS
  • 13. SAMPLE – GLOBAL CLOUD MIGRATON MARKET1313 • North America • Europe • Asia-Pacific • Latin America • Middle East & Africa SEGMENTATION BY GEOGRAPHY North America Europe Asia-Pacific Latin America Middle East & Africa XX.X% SAMPLE FIGURE
  • 14. SAMPLE – GLOBAL CLOUD MIGRATON MARKET14 SEGMENTATION BY GEOGRAPHY SOURCE: Mordor Intelligence GEOGRAPHY 2019 2020 2021 2022 2023 2024 2025 CAGR (%) North America xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x Europe xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x Asia-Pacific xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x Latin America xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x Middle East & Africa xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x SOURCE: Mordor Intelligence CLOUD MIGRATION MARKET Revenue Share(%), by Geography, 2019 CLOUD MIGRATION MARKET Revenue in USD Billion, by Geography, 2019-2025 North America Europe Asia-Pacific Latin America Middle East & Africa SAMPLE FIGURE MARKET SEGMENTATION
  • 15. SAMPLE – GLOBAL CLOUD MIGRATON MARKET15 NORTH AMERICA SEGMENTATION BY GEOGRAPHY ■ North America, among the leading innovators and pioneers, in terms of adoption for cloud migration, is the largest market. The region has a strong foothold of cloud migration vendors, which adds to the growth of the market. Some of them include IBM Corporation, Microsoft Corporation, SAS Institute Inc., Amazon Web Services Inc., Cisco Systems Inc., Cognizant Technology Solutions Corporation, and Google Inc. among others. ■ According to the recent survey by IBM in 2019, 95% of the businesses in the North America have migrated their critical applications and IT infrastructure to the cloud over the past year. Additionally, over 80% businesses in the region have mentioned seeking cloud migration for some of their applications next year. ■ The advanced industrial landscape in the region has led to the widespread incorporation of AI on numerous operational levels, leading to a growing need for cloud migration. Additionally, BYOD is having a substantial impact on the enterprises, as they realize the advantages in terms of cost saving, productivity, and flexibility. ■ OSRAM, a lighting manufacturing company, has reportedly adopted cloud migration services for its new and legacy application to gain with agile IT infrastructure that could keep up with the competition. With this adoption, the company has mentioned achieving seven-digit annual savings and several competitive new business wins. ■ According to the findings in the Global Cloud Index by Cisco, operators of hyperscale cloud data centers are increasingly dominating the cloud landscape, for instance, according to Credit Suisse, the share of hyper-scale data centers in the United States accounts for 47%, and Canada accounts for 4%. ■ Cisco states that cloud workloads are expected to nearly triple by the end of 2021. Part of the reason is the enhancement of data handling technologies. Cloud economics, including server cost, scalability, and product lifespan, along with developments in cloud security, are promoting migration of workloads, and also compute instances across servers, both inside the data center and even across the data center. CLOUD MIGRATION MARKET Revenue in USD billion, North America, 2019-2025 2019 2020 2021 2022 2023 2024 2025 SOURCE: Mordor Intelligence SAMPLE FIGURE
  • 16. SAMPLE – GLOBAL CLOUD MIGRATON MARKET1616 SAMPLE – GLOBAL CLOUD MIGRATON MARKET NORTH AMERICA ■ The benefits offered with moving data, applications, among others to the cloud, are pushing many organizations in the region to adopt cloud migration services, thereby impacting the market’s growth positively. For instance, an Amazon web services cloud migration reduced hardware spend by 20%, for one of the top North American-based travel service providers, targeting the global market. ■ In June 2019, Oracle corporation announced its cloud migration solution, which would enable its customers to reduce the cost and time of cloud migration by up to 30%. More such innovations with cost benefits are anticipated to drive the market’s growth, over the forecast period. ■ Brooks Brothers, men's clothier in the United States, witnessed a 50% increase in productivity by moving to a cloud-based. Clark Construction, a construction company in the United States, wanted to migrate its applications and data to the cloud. Using CloudEndure Migration, the company moved everything to AWS. ■ Furthermore, HSBC noted their close partnership with Google in helping them secure a safe route to the cloud that would ensure future seamless migrations. HSBC is aiming for the cloud-first approach to data analytics and machine learning (MI). ■ Bank of America commented on how Microsoft was going to be the part of its strategy, to migrate 80% of its technology workloads to virtual platforms, furthering their push to be a digital leader in financial services. BoA announced to allocate more of its USD 3 billion annual computing infrastructure budget to the public cloud, following a rapid improvement in security technology. This is expected to impact the market’s growth significantly over the forecast period. SEGMENTATION BY GEOGRAPHY
  • 17. SAMPLE – GLOBAL CLOUD MIGRATON MARKET1717 • Accenture PLC • Amazon Web Services Inc. • Cisco Systems Inc. • Cognizant Technology Solutions Corporation • DXC Technology Company • Evolve IP LLC • Google LLC • IBM Corporation • Microsoft Corporation • Oracle Corporation • NTT DATA • RightScale Inc.(Flexera) • Tech Mahindra Ltd • VMware Inc. • WSM International LLC *List Not Exhaustive KEY VENDOR PROFILES*
  • 18. SAMPLE – GLOBAL CLOUD MIGRATON MARKET18 USD 800 million R&D Expenditure 46.25% Revenue hold by North America 492000 Employees USD 43,215 million Revenue ACCENTURE PLC - OVERVIEW KEY VENDOR PROFILES USD 4846 million Net Income Founded in 1989 Dublin, Ireland www.accenture.com 353 1 6462000 36177 40993 43215 2017 2018 2019 Source: Annual Report ACCENTURE PLC Revenue in USD million, 2017-2019 ◼ Accenture PLC provides consulting, technology, and outsourcing services worldwide. The company operates through the following segments: Communications, Media, and Technology, Financial Services, Health and Public Service, Products, Resources. ◼ The company’s five operating groups, organized by industry, bring together expertise from across the organization in strategy, consulting, digital, technology and operations to provide end-to-end services and solutions to clients. ◼ It provides a range of strategy services focused on areas, such as digital technologies; enterprise architecture and applications; CFO and enterprise value, IT and security, mergers and acquisitions, operations, advanced customer services, sustainability, and talent and organization. ◼ The company’s operating groups bring together expertise from Accenture Strategy, Accenture Consulting, Accenture Digital, Accenture Technology and Accenture Operations to develop and provide integrated services and solutions for its clients. Accenture Technology comprises two primary areas: technology services and technology innovation & ecosystem. It encompasses cloud and infrastructure services,
  • 19. SAMPLE – GLOBAL CLOUD MIGRATON MARKET19 46.25% 33.97% 19.78% North America Europe Growth Markets 20.26% 19.66% 16.57% 27.78% 15.67% 0.06% Communications, Media & Technology Financial Services Health & Public Service Products Resources Others ACCENTURE PLC - BUSINESS SEGMENTS KEY VENDOR PROFILES  North America revenues increased 9% in local currency, driven by the United States. Europe revenues increased 5% in local currency, led by Italy, the United Kingdom and Ireland.  Products revenues increased 9% in local currency, driven by growth across all industry groups and geographic regions, led by Consumer Goods, Retail & Travel Services in Europe and Growth Markets and Life Sciences in North America.  Growth Markets revenues increased 14% in local currency, drive  Communications, Media & Technology revenues increased 9% in local currency, driven by growth in Software & Platforms across all geographic regions, led by North America.  Financial Services revenues increased 3% in local currency, driven by growth in Insurance across all geographic regions and Banking & Capital Markets in Growth Markets, partially offset by a decline in Banking & Capital Markets in Europe.  Health & Public Service revenues increased 6% in local currency, driven by growth in Public Service in North America and Europe. ACCENTURE PLC ACCENTURE PLC Revenue Share (%), by Geography, 2019 Revenue Share (%), by Operating Groups, 2019
  • 20. SAMPLE – GLOBAL CLOUD MIGRATON MARKET20 ACQUISITIONSTECHNOLOGIES ACCENTURE PLC – PRODUCTS AND STRATEGIES KEY VENDOR PROFILES Cloud Migration The company’s comprehensive cloud migration framework brings industrialized capabilities together with exclusive tools, methods, and automation across all cloud varieties (public, private, hybrid) and various delivery methods (IaaS, PaaS, and SaaS). Accenture helps customers navigate the cloud, selecting the right architecture and building a solution that meets strategic business needs. Leveraging a full suite of proprietary tools and established cloud factories, the company help accelerate cloud migration and realize business value. myNav : Helps navigate the complexities of the cloud landscape to select the right architecture and solution to meet specific business needs. Cloud factory : Powered by 500+ reusable assets to rapidly deploy, provision & migrate workload to more agile Cloud environments across global delivery network. Accelerate for Cloud (A4C) : Supports migration by automating recurring tasks, compressing timelines, and providing a single point of control – all integrated with myWizard. ◼ Accenture aims to invest aggressively for organic growth through R&D investments. For instance, the company spent USD 800 million, USD 791 million, and USD 704 million in fiscal 2019, 2018, and 2017, respectively to help to create, commercialize, and disseminate innovative business strategies and technology solutions. ◼ The company is also using its acquisition strategy to grow its position in the Cloud Migration market. For instance, the company acquired Cloud Sherpas to enhances its ability to provide clients with unparalleled cloud strategy and technology consulting ◼ The company is also investing in assets, offerings, branding, and thought leadership, and attracting and developing talent to further enhance differentiation and competitiveness. ◼ To meet customer needs around the world, the company continues to expand its footprint in the emerging markets. In fiscal 2019, the company continued to execute a strategy focused on industry and technology differentiation, increasingly taking an innovation-led approach to drive value for client. SERVICES STRATEGIES
  • 21. SAMPLE – GLOBAL CLOUD MIGRATON MARKET21 ACCENTURE PLC - SWOT ANALYSIS KEY VENDOR PROFILES STRENGTHS WEAKNESSES OPPORTUNITIES THREATS ◼ The company has a large client base with some top-notch companies having Accenture as their consultant. For fiscal 2019, the company’s revenues were USD 43.2 billion, with the majority in digital, cloud and security-related services. ◼ The company has strong focus on R&D. In 2019, the company spent around USD 800 million on R&D expenditure. ◼ The company has 19 business units collaboratively working with the clients and with each other. This leads to conflicts due to lack of internal coordination. ◼ The consulting sector is a major source of revenue for the company. This high dependence may prove to have negative effects for the company, in case of fluctuating financial days. In 2019, the company derived around 56% of its revenues from consulting . ◼ As it expands in markets with considerable growth potential, the company expects to continue to broaden the portfolio of its products, solutions and services that they provide to customers in these regions. ◼ The company continue to experience growing demand to assist clients with the operation and maintenance of digital-related services and cloud enablement. It is enhancing its position in the cloud migration market, and trying to bring innovation through Accenture cloud factory and Hybrid Cloud services. ◼ Although the company reports its results of operations in US dollars, a majority of its net revenues is denominated in currencies other than the US dollar. Unfavorable fluctuations in foreign currency exchange rates have had an adverse effect, and in the future, may have a material adverse effect, on results of operations. The company faces competition from IBM, Google, Microsoft among others in this market. ◼ Growing data concerns globally are expected to be a major threat that company may face over the forecast period. S W O T
  • 22. SAMPLE – GLOBAL CLOUD MIGRATON MARKET22 M I E P ACCENTURE PLC – RECENT DEVELOPMENTS KEY VENDOR PROFILES Accenture launched the Accenture Cloud Native Core Solution to help enterprises leverage the public cloud for maximum business agility and results. The company would help clients utilize this solution for optimal organizational transformation, enabling them to develop more flexible, agile IT systems and build broader ecosystems. Accenture PLC agreed to acquire Gekko, a French Amazon Web Services (AWS) cloud services company. This acquisition would expand company’s AWS resources in France to support enterprise migrations and development on cloud platforms, which has become the foundation for innovation and business transformation. DEC 2019 Merger and Acquisition Product Innovation Expansion Partnership APR 2020 MI
  • 23. SAMPLE – GLOBAL CLOUD MIGRATON MARKET23 RESEARCH METHODOLOGY ■ Mordor Intelligence (MI) advocates an appropriate mix of secondary and primary research, to meet the clients’ objectives. ■ MI translates market insights (market dynamics, competition, varying consumer demands, and regulations) into actionable business insights. ■ The following phases are practiced at Mordor, for efficient delivery of various syndicated and consulting assignments: STEP 1 SCOPING/PROJECTINITIATION STEP 2 MARKET ANALYSIS STEP 3 PROJECT DELIVERY Decipher client requirements/market to be studied Tailor-made research approach for customized reports Effective use of Mordor’s knowledge repository to gather relevant insights Confirm the objectives of the assignment with the client Extensive desk research to identify the most relevant secondary information available Contact Mordor’s empaneled experts and identify industry experts across the market Conduct primaries and surveys to gather qualitative and quantitative insights Triangulate and analyze data, to finalize the actionable business insights Finalize the report’s contents and establish a deliverable format Report delivery with high-quality market insights, competitive landscape, etc., as per the proposed contents
  • 24. SAMPLE – GLOBAL CLOUD MIGRATON MARKET24 RESEARCH PHASES EXPLAINED SECONDARY RESEARCH PRIMARY RESEARCH This phase involves a thorough synthesis of the existing publications across the web, to gather meaningful insights on the current situation of the market, technological developments, and any other market-related information. The sources include, but are not limited to: ◼ Journals, and publications. ◼ Industry and government websites for blogs, magazines, and other publications. ◼ Conference proceedings and association publications. ◼ Investor presentations, technical brochures, annual reports, press releases, transcripts of key personnel interviews, and other strategic publications by several competitors in the market. ◼ Product information, including technical specifications, approvals, patents, etc. ◼ In-memory Computing solution vendors, end-user industries, etc. ◼ Paid sources (Factiva, Bloomberg, etc.). ◼ At Mordor, we pool in industry experts across the value chain, to gather first-hand insights on the market studied. In addition, knowledgeable industry veterans or retired experts, consultants, and freelancers are a call away, to collaborate with Mordor on any assignment that requires real-time industry insights. ◼ We are also equipped to conduct market surveys, to gather qualitative insights and the opinions of individuals related to the industry. ▪ Primary research is used both to validate the data points obtained from secondary research and to fill the data gaps after secondary research. Data gathered during the primary research phase are useful to arrive at critical insights, both qualitative and quantitative; these insights can be used to ascertain the following: • Critical market dynamics (drivers, restraints, future, and regulations) and their impact. • Market distribution across various segments. • Market entry for new companies and insights on the competitive landscape. MODES OF PRIMARY RESEARCH Telephonic Interviews Email Interviews Chat Interviews Virtual Council Surveys •and Others
  • 25. SAMPLE – GLOBAL CLOUD MIGRATON MARKET25 RESEARCH PHASES EXPLAINED DATA TRIANGULATION AND INSIGHTGENERATION ◼ Based on the factors (both endogenous and exogenous in nature) identified and collected during the secondary and primary phases, our in-house subject matter experts transform the quantitative data extracted and use them to infer critical insights. ◼ The market-size estimations are carried out through the ‘bottom-up’ and ‘top-down’ approaches. ◼ Our top-down and bottom-up approaches are integrated into our ‘in-house model sheets’, which are used to generate the market estimates and growth rates (depending on the historical trends of the respective markets, along with various factors, such as drivers, restraints, and recent developments in the market) of the product segment, in the respective country. It is a process of combining the outcomes from different sources, to increase the validity and reliability of the results. This process also helps to strengthen conclusions about the findings and to reduce the risk of false interpretations. The insights obtained from both secondary and primary research are analyzed and validated by the process of data triangulation, to arrive at closer estimates. An econometric model is a simplified representation of a real-world process. Here, the tools of econometric theory are used to analyze and forecast economic phenomenon, and to solve unknown quantities, such as forecast demand, supply, investment, production, consumption, etc. After the data is curated, analysts write the report. From the data and forecast, insights are drawn to visualize the entire ecosystem in a single report. DATA TRIANGULATION ECONOMETRIC MODELING REPORT WRITING
  • 26. SAMPLE – GLOBAL CLOUD MIGRATON MARKET26 FOR MORE INFORMATION, PLEASE CONTACT 5th Floor, Brigade Towers, Financial District, Gachibowli, Hyderabad - 500032, India +1 617-765-2493 info@mordorintelligence.com www.mordorintelligence.com Industry Reports | Consulting | Intelligence Center +1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com