2. About the Event
THE BIGGEST FISHING EVENT IN 2016, FISH FOR LIFE!
1 Man, 1 boat, 16,500km of unforgiving ocean and 120 days of unforgettable fishing. WHY? To raise funds for Cancer research -
Join the Australian adventure that will change lives!
Navigating the seas over a 6 month journey to get our nation digging deep and celebrating life to raise much needed funds for
Cancer Council Australia research in every port of Australia.
Departing Melbourne Docklands from The Melbourne Boat Show in June 2016 the Fish for Life Team will be raising funds for the
event challenge by auctioning off legs of the trip, selling merchandise items and hosting events in every capital city.
Skipper Mark Ratchford with a dedicated ground crew will travel 16,500 kilometres crossing
3 Oceans, 4 Seas, 1 Gulf, 1 Bite and 2 Straits. The challenge stopping only o meet the tender vessel
for refuelling will have over 90 fishing trip legs up for grabs.
HIGH profile fishing expert and Fisho writer Lee Rayner has selected Fish for Life as his charity event
of the year. Lee, is currently presenting the hit national show Fishing Edge on CHANNEL 10
and ONE HD.
3. Partner with Us
Why partnerships are critical
Major partners will help our communities to overcome Cancer struggles through their investment of vital funds to help with ongoing
resources, skills, knowledge and research.
Sponsorship plays a valuable role in the promotion of Fish for Life and support for the communities who need our help!
Our approach to partnership
We aim to foster strategic, collaborative and dynamic major partnerships that create maximum impact for lasting change.
Partnership opportunities
We can tailor a partnership journey that reflects your passions, desire and commitment to help raise much needed funds for
Cancer Council research.
What we have to offer our Partners
The Australian adventure of a lifetime, together with partners this fundraising challenge needs dedicated partners
like you!
4. Partner with Us
We look to foster strong and meaningful relationships with our partners through aligned brand values and goals. In particular,
we look for sponsorship requests that:
● Support and align with Fish for Life brand values and strategic direction and/or will communicate
● Offers exclusivity in the categories of fishing legs and major events
● Provide an opportunity to reach and engage our target market/s
● Provide a high degree of visibility for Fish for Life, its products and/or services which will usually include measurable
benefits such as positive media coverage.
5. Our commitment
We can tailor a partnership 12 month journey that reflects your passions, desire and commitment to help raise much needed funds
for Cancer Council research and care.
Event Naming Rights
Opportunities are available for major fundraising events in each capital city or a dedicated Fish for Life adventure leg
Emcee acknowledgments at every State fundraising event: SA, VIC, NSW, WA, QLD, TAS and NT
Logo placement
Vessel, raffle books, website, e-news promotions to national database and 2015/2016 Boat Show
Trade Stands
Digital Media
Acknowledgment on FaceBook, Website and Twitter
Media
Acknowledgment on Radio Station show
Raffle Books
Major gift prize opportunities
6. Partnerships
Leverage Partnerships
Media partners
Editorial coverage or advertisements in exchange for media materials
inserted into event booklets/packets
Free participation in the event for news anchors/journalists in exchange for
live news segment
Major retailer store/chain
Create more distribution points for materials
Leverage relationships with our supporters to bring in major brands as
vendors
Local car dealership
Access to courtesy vehicles
Sponsored prizes/drawings
7. Partnerships
Cost-Reducing Partnerships
Barter Partner
Alleviate an expense, such as food, beverage or fuel
Discounted rates
Cash Sponsorship
Traditional sponsorships, such as a title sponsor
Cover expenses
Increase exposure of both the sponsor and event
Customised offerings
8. Our Partners
The national event is backed by Australia's biggest boating brands:
Evolution Boats
Mercury Marine
Simrad
Boating Industry Association, Vic
Monstor Fish
The Cove Marina
Savwinch
Savage Trailers Pty Ltd
Lee Rayner Australian Fishing Expert
We are also proudly supported by:
Team justagirl
The Reel Thing Charters
Platinum Event Agency
Open4Biziness Australia
3mp Radio
We are pleased to announce..
Event Ambassador - High profile fishing expert
Lee Rayner
Event Ambassador Lee Rayner
9. Lets Connect
Event Owner Skipper Mark Ratchford, Melbourne
M 0412 808 798
Public Relations Samone Wear, Platinum Event Agency
M 0404 572 507
Tracey Tito, Team JustaGirl, Adelaide
M 0412 238 517
Email info@fishforlife.org.au
Www www.fishforlife.org.au
Social @FishforLifeOrg
Facebook.com/fishforlife.org.au
#FishforLifeOz
