6. What is nation branding ?
Anholt’s thesis presented
governments with the idea that it
indeed was possible to brand states
as if they were products.
A nation gets a brand identity based on
its strength of delivering a quality
product consistently over time (EG:
Switzerland for tourism and banking,
USA for freedom, Italy for food and
fashion, etc.)
7. Is it important?
The fate of nations doesn't only depend on their
relationships with the governments of other
nations
It depends more than ever before on
their relationships with international
publics
8. How it helps !!
Promote
tourism
Attract
presence
of global
communi
ty Brings new
investors
which will
open new
doors of
trade
9. Most of the countries worldwide
is “campaigning”
12. Incredible !ndia
Incredible India was conceptualized in 2002 by V Sunil
and Amitabh Kant, Joint Secretary, Ministry of
Tourism.
The primary objective of this branding exercise was to
create a “distinctive identity for the country”
13. Campaigns by Incredible !ndia
In 2002 tourism was increased by 16%
In the second year, the Incredible India campaign
focused on spiritual tourism, resulting in a 28.8%
increase in tourist traffic
India was ranked among top 5 in a survey by lonely
planet and no.1 ranking in the Travel + Leisure readers
survey.
In 2007/08 entered ITB, Berlin as partner nation and 7
days campaign in New York India @60 and in LA The
Sound Of Music.
In 2006 Atithi Devo vavah was launched to solve the
local public problems of tourists.
