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The Arab Games Market and Industry
- 1. The Arab Games Market and Industry Samer Abbas business development, N2V community management, GameTako
- 2. Arabic Game Jam • Which games sell in the Arab markets? • What would an Arabic game look/feel like?
- 3. First, let’s get retail out of the way • 4-5 large distributors • Platform holders presence • Mounting publisher interest ASSALAMU ALAIKOM!!
- 4. Demand for online games boomed thanks to free-to-play and localization Source: Google Trends, 2004 - May 2013 68,400,000 searches
- 7. Success Stories: Happy Farm
- 9. In Egypt: Silkroad & Conquer Online
- 11. Mobile games
- 12. Arabic game development scene • Global vs Arabic focus • Lots of investments.. • ..and lots of disappointments
- 13. AfkarMedia Nassons Entertainment Vertex Studios Khayal Interactive Entertainment Timeline Interactive Wizards Productions Aranim Media Factory Crown Games TakTek Games
- 14. Why are Arab game startups failing? • Management maturity • Investment • Skills • Bonus point: Product
- 15. But the future is bright!
- 16. The GameTako experience • Started mid-2011 • Arabic Games Community – The Kongregate of Arabia • Grassroots approach
- 17. The climate we navigate • Geography • The developers • No country for indie games • Game education
- 18. How we support game developers • Everybody is welcome • A place for your games • PR activities • Partnerships • Developer events
- 19. Game Zanga 100+ games 300+ participants 6 Arab cities
- 20. Sponsors
- 21. Zanga themes FreedomSocial Issues Lost
- 23. Arabic Games? • Again: Arabic or Global? • The relevance myth • Serious/Learning games, anyone? • Creative expression vs commercial considerations
- 24. Get it touch! • For community: – samer@gametako.com – www.gametako.com • For business: – samer.abbas@n2v.com – www.n2v.com
Hinweis der Redaktion
- Take a shot at answering these questionsAnd hopefully get you excited about the market
- Through out this talk, I’ll try to take on these questions, get you excited about the opportunity and share the GameTako community experience.
- Upper middle and high income families have been playing since the first consoles. Multi-console ownership in gulf states before it the term was coined.Tastes are in line with global hits, halo, call of duty, sports games, racing gamesForgot something…?
- In egypt 30.4 millionIn saudi 13.6 million,October 2012, 83.1 million EG: 24.9 SA: 20.4
- The game that started it all, launched in sept 2007Reached peak demand in 2008-2009: 1 million active players, reportedly generated 3 million per month during it’s peak.
- Browser billiards game with chat feature 35% of traffic from Saudi Arabia65% of traffic from the Arab WorldAround 3 million monthly searchesTop 20 website in 8 Arab countries
- 8 milliion MAUs, 3 million DAUs, very high DAU/MAU ratio
- Silkroad, Arabic + Turkish before Spanish and GermanAt one point it Egypt was the highest revenue market for SilkroadConquer online 200,000 monthly active users
- The highest spending whale is a SaudiLife time value, 2010
- Mostly global hits, some localized games and homegrow games.
- Add Pou stats, Add survival race image
- GameTako started
- Add killscreen,indiegames screenshotsAdd event posters