E-commerce in India is still in the nascent stages taking its baby steps. It’s still a big deal for most folks to shop online. There is a chance now to strike and make it big. Customer-focused models such as Cash on Delivery, liberal returns policies, try-before-you buy is the way to succeed and Amit RG from Iksula will take you through these simple tips and tricks to leverage e-commerce
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How to leverage ecommerce
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2. What is Ecommerce?
Ecommerce Landscape in India
Our Focus today … Internet Retail
Selling Online?What does itTake?
Tips andTricks
Innovations in Internet Retail
9. Rising disposable incomes
Young and educated population
Increasing internet penetration
Rising use of social media and technology
Easy access toVC for entrepreneurs
Reach intoTier-II and III cities
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11. Internet Retail vs Retail
Fuel Costs Saved
Large Selection
Convenience
Competitive PricingValue
Smarter Buying
12. Food For thought
If the cost of monthly shipment and cost of trips to retail shops
equals Amazon would always be cheaper and occupy the pricing proposition
completely
13. Amazon by proving higher brand ranking and customer service has proven
that this model can deliver to consumer expectations
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15. Key Take Away
•Amazon is projected to surpass Wal-
Mart in sales revenues in the year
2024.
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20. This forms the base of your ecommerce biz model
Your product needs to solve either of the below problems
Availability
eg: high-end fashion products have a good demand in tier-II and tier-III
cities
Price
eg: one of the major factors for structured categories like electronics
and books
Convenience
eg: driver for low ticket items/easy to choose. Mobile recharges, utility
bills.
26. Social media should be one of your core strategies
Use social to
Increase engagement
As a customer service tool
Understand your target audience
Invest in measuring ROI in social media
“Half the money I spend on marketing is wasted; the trouble is I don’t
know which half”
-JohnWanamaker
Evolution of content marketing courtesy of Penguin and Panda
SEO is an Outcome not a Process anymore
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33. Samarjeet Singh
President
mobile +91 98670 20005
e-mail: samar@iksula.com
Samarjeet Singh
President
mobile +91 98670 20005
e-mail: samar@iksula.com
Amit R G
Analyst
mobile +91 987 079 4423
e-mail amit.rg@iksula.com
Amit R G
Analyst
mobile +91 987 079 4423
e-mail amit.rg@iksula.com
Somo Sharma
Tech-Head
mobile +91 982011 3667
e-mail:
somokanta@iksula.com
Somo Sharma
Tech-Head
mobile +91 982011 3667
e-mail:
somokanta@iksula.com