Growth Marketing

1. Growth
Hacking
Samar Mustafa

2. Samar Mustafa
Growth hacking is a continuos
experimentation of new marketing ideas to
identify the most efficient ways to acquire and
retain new customers.
“

3. Samar Mustafa

4. 1. Product Market Fit
Product that people really wants
Experiments until you found the hack
that can go viral cost effectively and
able scale when needed
2. Find a growth hack
Turn user conversion into
repeating customer
3. Retention
Growth
Hacker
Workflow
4. Referral
Someone refer your product
and send recommendation

5. Product
Market
Fit
Samar Mustafa
Build product that people wants
Experiments until you found
the hack that can go viral
cost effectively and
2. Find a growth hack
Turn user conversion into
repeating customer
3. Retention
4. Referral
Someone refer your product
and send recommendation
1. Product Market Fit

6. Product Market Fit
Source: Strategyzer business model canvas

7. 1. Product build
Final product build and
ready for customers
Marketing team plan activities to
promote products
2. Product handed over to
marketing team
Traditional
Marketing
Workflow

8. How Growth
Marketing
Work?
Samar Mustafa

9. Growth
Marketing uses data
and metrics
Growth hacking bring science
into traditional marketing process
using analytical data and metrics.

10. Metrics
Pirate metrics by Dave mcClure
AARRR

11. Source: GrowthTribe

12. Companies used Growth Hacks

13. Get Your Free Email at Hotmail” Tagline

14. Referral program to increase your storage space

15. Hack craigslist to advertised property listing with back links to Airbnb

16. Metrics
A = Acquisition
Acquisition is about getting your potential
user’s attention to view your product/
service.
It could be that your first user has viewed
your campaign ad and landed on your
website.
• SEO
• PR
• PPC
• TV Advert
• Campaign site
• Competitions
• Social media
• Apps
• Articles
• ….
• ….
Channels

17. Metrics
A = Activation
Activation is about getting your potential
user to actually start using your product/
service.
After they have landed on your website,
they will possibly engaged with your
content and clicked through links or signed
up etc…
• Good User Experience
• Easy to use UI
• Better user journey
• Clear
• ….
Examples

18. Metrics
A = Rentention
Rentention is about converting the
acquired customers that are now using
your product and keep them as a
repeating customers.
• Good User Experience
• Easy to use UI
• Better user journey
• Clear
• ….
• ….
Examples

19. Metrics
R = Referral
Referral is about someone recommended
your product and he/she become your
new acquired customer and this newly
acquired customer use your referral
program to inform others. Word-of-mouth
is one of the most performing ROI you will
ever have.
• Discounts offers
via email
• Free subscriptions
on early signup
• Winning prices
• ….
• ….
Examples

20. Metrics
R = Revenue
Revenue - From the top Pirate funnel, how
much you have invested in acquiring new
users, activate them to paid for your
product and retain them as a repeating
customers. If all the cost is greater then
your revenue, then you

21. Thank you