1. Samantha
Simmerson
ADV 420
JIMMY JOHN’S DIGITAL
STRATEGY

2.  Healthy Fresh Sandwiches
 “Freaky Fast”
 Online, In store and Phone
ordering/delivery
JIMMY JOHN’S BACKGROUND

3.  Increase revenue by 10%
 6 months
 Solidify presence in fast food industry
 Gain more customers
GOALS

4.  Fast food eaters
 Those concerned with healthy living
 Social media users
 “On the go” eaters
TARGET AUDIENCE

5.  Increase traffic to site
 More online ordering
 Lists ads higher on page
 $.70 CPC
 1,847-2,078 CPC daily
 Total cost for 6 months=$236,600-$266,192
GOOGLE ADWORDS

6.  Interact with customers
 Share company news
 Tweet customer pictures
 Show customer appreciation
 $1 million budget
 Heavy advertising
 Gain followers by using incentives
TWITTER

7.  #JIMMYJOHNS
 Brand the company
 Cheap advertising
 Share personal experience
 Pictures of menu items
INSTAGRAM

8.  Increased revenue and sales
 Increased clicks on website
 Increased online orders
 Number of Instagram and Twitter followers
KEY PERFORMANCE INDICATORS

9.  Total cost $2 million
 $1 million Twitter
 Google Adwords
approximately
$250,000
 Agency fees $750,000
 Instagram Free!
BUDGET
12%
50%
38%
0%
Costs
Google
Adwords
Twitter
Agency Fees
Instagram

10.  Google Adwords, Instagram, Twitter
 Increase online traffic
 Build customer relationship
 Fast food restaurant
 Revenue will increase 10%= $400 million dollars
SUMMARY