This document contains information about Josh Null, the president of Gulf Coast Advisors. It outlines his career journey from selling insurance through cold calls in 2009 to going independent and fee-only in creating Twenty Over Ten in 2019. It details how creating his own website with creative marketing freedom led to immediate changes in search results and meetings booked. It also provides key details about his content strategy, niche focus on entrepreneurs and small businesses, and blended revenue structure offering life insurance. The document concludes with questions about his video, podcast and social media frequency and examples of takeaways around outbound versus inbound marketing approaches.