Student Village managed an influencer campaign for Carvela with the purpose of repositioning their brand within the youth space.

1. #LOVEMYCARVELAS INFLUENCERS UNITE
A CASE STUDY BY STUDENT VILLAGE 2016
A case study by Student Village 2016

2. CARVELA WANTED TO REIGNITE ITS BRAND
AND REPOSITION ITSELF IN THE YOUTH
MARKET. ORIGINALLY SEEN AS A STREET
STYLE SHOE, THE BRAND WANTED TO
BECOME KNOWN TO SUIT ANY CULTURE OR
STYLE.
A case study by Student Village 2016
THE APPROACH

3. IN STORE
EXPERIENCE
THE BIGGEST HIGHLIGHT FOR THE
INFLUENCERS WAS LISTENING TO
THE STORY OF SPITZ AND HISTORY
OF CARVELA
THE INFLUENCERS WERE ALL
INVITED TO A VIP SHOPPING
EXPERIENCE AT THE SPITZ V&A
WATERFRONT & SANDTON CITY
STORES
A case study by Student Village 2016
TREATED TO CHAMPAGNE AND
CANAPES, THE INFLUENCERS HAD
FREE REIGN TO PICK THEIR
FAVOURITE PAIR OF CARVELAS

4. LIGHTS
CAMERA
ACTION
A case study by Student Village 2016
THE INFLUENCERS, WITH THE
HELP OF A PROFESSIONAL
PHOTOGRAPHER, GOT TO
CREATE THEIR OWN SPIN ON
THEIR FAVOURITE CARVELAS

5. A case study by Student Village 2016
RESULTS
THE CAMPAIGN WAS A
TREANDING TOPIC, COUNTRY
WIDE, FOR ALL 3 DAYS OF THE
CAMPAIGN
TOGETHER INFLUENCERS
WHERE ABLE TO REACH:
781,000 TWITTER ACCOUNTS
515,000 FACEBOOK ACCOUNTS
THE INFLUENCERS WHERE ALSO
ABLE TO GARNER OVER 28,300
LIKES ON INSTAGRAM!

6. FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA
CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA
19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2016