This is a case study created by Student Village about the Samsung Galaxy A Launch Campaign it hosted.

1. SAMSUNG GALAXY-A CAMPAIGN
A CASE STUDY BY STUDENT VILLAGE 2015
A case study by Student Village 2015

2. SAMSUNG HAD A
CONCEPT FOR GIVING A
PHONE AWAY ON
CAMPUS BUT TO KEEP
IT FROM LOOKING LIKE
ANY OTHER GIVE AWAY
THEY ASKED STUDENT
VILLAGE TO INTERVENE
AND TAKE THE IDEA
FROM THE DRAWING
BOARD TO ACTION.
THE APPROACH
A case study by Student Village 2015

3. A case study by Student Village 2015
STRENGTHEN
AND CREATE
BRAND
AWARENESS
ON CAMPUSES
INTRODUCE AND
SHOWCASE THE
SAMSUNG
GALAXY A
SMARTPHONE
AND ITS
FEATURES
ENGAGE WITH
UNIVERSITY
STUDENTS IN A
FUN, COOL WAY
INCLUDING
SOCIAL MEDIA
A case study by Student Village 2015
WHAT STUDENT VILLAGE
NEEDED TO DO…

4. A case study by Student Village 2015
WITH A HEALTHY DOSE OF
JAMES BOND INTRIGUE, A
SAMSUNG GALAXY A PHONE WAS
HIDDEN UNDER A DESK
THEN THE PHONE RANG AND A
LECTURER SAID “WHEN LIFE
CALLS, ANSWER IT!”
A PERPLEXED STUDENT
ANSWERING THE HIDDEN PHONE
UNKNOWING OF THE
ADVENTURE LYING AHEAD…
CONCEPT AND APPLICATION

5. THEY PUT THE SAMSUNG
GALAXY A TO THE TEST…
A case study by Student Village 2015

6. RESULTS
STUDENT VILLAGE TURNED A
SIMPLE CONCEPT INTO A
ROCKSTAR EXPERIENCE
RESULTING IN A SATISFIED
CLIENT, REACHING THE
MILLENNIAL MARKET
SUCCESSFULLY AND TAKING THE
GUESSWORK OUT OF CHOOSING A
NEW CELLPHONE AT STUDENTS’
NEXT PURCHASE.
A case study by Student Village 2015

7. FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA
CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA
19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2015