1. Type of work: Managing,presentingandresearching
Date: June 2013- June 2014
Audience targeted: GSK employees
Tactics:
Reports:
 Arrange initial callstoexplainwhatareport can offer
and the differentlevelsof reportingthatare available
 Understandwhatthe clientswouldlike tounderstand
by havinga questionnaire completedbythe client
 Sendthe completedquestionnairetoAnalyststobe
made intoa projectbrief alongwithanestimated
projectcost
 Arrange and chaira kick-off call betweenbothclients
and the analyststoensure complete understandingand
expectationsbefore the projectisstarted
 Be the primarypointof contact betweenthe clientand
analystsif anyquestionsorqueriesare raised
 Arrange and chaira interimreviewcall beforethe
reportis completedtoensure everyonewill be happy
withthe outcome andto make any changesneeded
 Ensure clientsare happywiththe final report
 Checkback inwithclientsafewweekslatertofindout
how the report/shave beenused
Evaluation: At present(January2014) thisprojectisonlyhalf waycompleted
and there iscurrently7 ListeningLabinstallsinprogresswithmore recent
interest.Ouranalystshave run6 reportsin the past 3monthsand I am currently
indiscussionwithtwomore potential clients.
Tactics:
Installations:
 Presentthe listeninglabtopotential clientsand
explainthe benefitsof whatthe labhas to offer
 Sendoutthe LL installationpackto those interested(
a listof materialsneeded)
 Liaise withthose interestedinLL installsaboutwhat
theywouldlike tosee onthe screenswhentheyare
up and runninge.g.specificbrandsorcategories
 Run simple searchesmyself suchasbasiccontent
arounde-cigarettes
“We used the research to better inform our content on
global patient/consumer-focused channels, including
Facebook and Twitter. By better understanding consumer
questions and gaps in existing content, we were able to
develop actionable insights that guided the content
development in these channels resulting in true value to
our digital presence. As a result of these insights we’ve
seen an average weekly increase of ~100 followers on our
global Facebook page” (Rachel Garcia, Stiefel)
Strategy: To encourage GSK to make the most out of the Listening Lab services
Objective:
 To have listening labs in every market – 20 by June 2014
 To run more reports in 2014 than in 2013
SamanthaHill
Q The Listening Lab: Installations and Reports
Involvement: I have presented the Listening Lab in GSK
house too many different people explaining what the
listening lab shows, why it is important and the basic
context of the build. I have managed the conversations
between clients and our analysts who run the reports.
Reflection:
Thisprojecthas reallytakenoff overthe lastfewmonthsandhas introducedanewfeature
(consumercalls) whichaddstoitsdiversity.In2014 there are plansinplace to increase demand
for thisservice sothatthe businesscanreallymake the mostof thisservice.
I’ve reallyenjoyedworkingonthisprojectbecause ithasencouragedme totake ownershipof
meetingswhichhasinternboostedmyconfidence.Ithaseducatedme onthe benefitsof using
social mediaina businessandhaschangedmyperceptionof social mediamonitoring.I
personallyfeel like thisisavital service foranybusinesstohave asit enablesthe consumer’s
voice to be heardand understoodinasimple way.