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MARKETING TO A
NEW DIGITAL GENERATION
Geoff Kennedy
@GeoffKennedy
Geoff Kennedy
Twitter: @GeoffKennedy
Email: geoff@yarddigital.com
Website: weareyard.com
How have buying habits
changed?
@GeoffKennedy
1.Instant access to
information…
@GeoffKennedy
Beyond instant access to
information…
Instant gratification
@GeoffKennedy
2.In-store brand
activations...
@GeoffKennedy
...trigger further
information
demands
Own your presence
...or at least be aware of it.
@GeoffKennedy
3.Virtual Reality
Experiences...
@GeoffKennedy
...I’m not sold just yet.
Image credit: Bloomberg / Getty @GeoffKennedy
Geoff@yarddigital.com
http://weareyard.com/
@GeoffKennedy

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